玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.293.2762.8127.6729.3985.123.86-9.89176.4522.55-4.81188.436.055.58208.423.965.88223.750.1713.3330.7727.07-12.62213.3662.4116.89-10.79114.5543.921703.64-16.36-189.09-115.2719.0533.68-34.49
23Q3 (19)35.1425.5474.3921.4084.17291.2226.4839.3125.3623.6973.68143.475.73116.23155.83.74118.71159.720.1525.07.1430.9832.984.6253.39-11.87-19.579.5932.6569.1318.37-54.08-65.3114.25-38.37-33.72
23Q2 (18)27.99-1.96250.7511.6218.94-91.2419.0149.69-85.8613.6421.03-88.492.6531.19-88.71.7129.55-86.370.129.0920.023.318.77-83.7160.58-13.0-13.6260.00-23.64-39.1740.0086.672820.023.12-22.75-28.73
23Q1 (17)28.5528.08105.999.77283.14421.3812.70140.693442.1111.27144.22848.782.02136.22120.01.32141.252100.00.11-15.380.021.43189.74216.0869.63-0.47-37.6478.571200.0021.43-80.0029.932.924.61
22Q4 (16)22.2910.6218.942.55-53.38268.87-31.21-365.62-569.74-25.50-362.08-389.44-5.58-349.11-269.54-3.20-322.22-451.720.13-7.14-7.14-23.88-242.31-567.3269.965.49-41.14-7.14-115.18-121.43107.14102.3860.7129.0835.2614.44
22Q3 (15)20.15152.5138.875.47-95.88327.9211.75-91.26983.469.73-91.79924.582.24-90.45800.01.44-88.532157.140.1440.00.016.78-88.28211.966.32-5.43-29.2447.06-52.29-68.6352.943764.71205.8821.50-33.72-20.13
22Q2 (14)7.98-42.42-53.44132.694464.83438.4134.4735486.8411013.22118.4929000.07081.2123.4623560.04500.012.5520816.673037.50.10-9.09-37.5143.122010.911852.5270.13-37.19-23.6198.630-67.121.370100.6832.4413.3925.15
22Q1 (13)13.86-26.046.13-3.04-101.32-484.62-0.3891.8532.14-0.4192.1364.35-0.1093.3871.430.06110.34220.00.11-21.43-31.256.7832.6810.78111.65-6.0627.030.00-100.0-100.00.00-100.0028.6112.5911.02
21Q4 (12)18.7429.15105.26-1.5137.0867.39-4.66-250.3828.42-5.21-341.53-498.85-1.51-371.87-439.29-0.58-728.57-1833.330.140.0-17.655.11-5.020118.8526.834.3733.33-77.78-52.3866.67233.33122.2225.41-5.611.93
21Q3 (11)14.51-15.3414.52-2.40-164.055.06-1.33-209.9278.89-1.18-171.5285.73-0.32-162.7584.69-0.07-117.593.20.14-12.50.05.38-26.6120.4993.732.18.85150.00-50.071.43-50.0075.0-500.026.923.86-0.26
21Q2 (10)17.1431.247.463.75821.15204.461.21316.07175.161.65243.48215.380.51245.71270.00.40900.0900.00.160.033.337.3319.77-16.8991.804.4517.92300.00200.050.0-200.000-100.025.920.580
21Q1 (9)13.0643.04-0.91-0.5288.7792.0-0.5691.489.0-1.15-32.1878.5-0.35-25.066.98-0.05-66.6789.360.16-5.8845.456.12017.4787.89-0.6317.26100.0042.86-16.67-0.00-100.0100.025.773.370
20Q4 (8)9.13-27.94-39.86-4.6313.3-238.62-6.51-3.33-848.28-0.8789.48-229.85-0.2886.6-227.27-0.0397.09-111.540.1721.43-5.560.00-100.0-100.088.452.725.6470.00-20.0-86.030.00140.0107.524.93-7.630
20Q3 (7)12.67-20.5617.1-5.34-48.756.97-6.30-291.3-23.77-8.27-478.32-88.81-2.09-596.67-81.74-1.03-1960.0-101.960.1416.67-6.672.44-72.343.3986.1110.615.187.50-56.25-25.012.50112.5175.026.990-10.84
20Q2 (6)15.9521.02-6.94-3.5944.77-245.34-1.6168.37-161.69-1.4373.27-148.64-0.3071.7-136.59-0.0589.36-109.260.129.09-20.08.8269.29-7.0677.853.874.02200.0066.67166.67-100.00-400.000.000-100.0
20Q1 (5)13.18-13.18-17.68-6.50-294.61-154.9-5.09-685.06-132.42-5.35-898.51-476.76-1.06-581.82-402.86-0.47-280.77-251.610.11-38.89-8.335.21-36.31-11.3974.95-10.49-24.1120.00-76.020.0-20.0095.000.000-100.0
19Q4 (4)15.1840.30.03.34158.190.00.87117.090.00.67115.30.00.22119.130.00.26150.980.00.1820.00.08.18246.610.083.732.20.0500.00328.570.0-400.00-2300.00.00.00-100.00.0
19Q3 (3)10.82-36.870.0-5.74-332.390.0-5.09-295.020.0-4.38-248.980.0-1.15-240.240.0-0.51-194.440.00.150.00.02.36-75.130.081.939.470.0116.6755.560.0-16.6700.030.279.830.0
19Q2 (2)17.147.060.02.47196.860.02.61219.180.02.94107.040.00.82134.290.00.5474.190.00.1525.00.09.4961.390.074.84-24.210.075.00-25.00.00.0000.027.56-4.640.0
19Q1 (1)16.010.00.0-2.550.00.0-2.190.00.01.420.00.00.350.00.00.310.00.00.120.00.05.880.00.098.750.00.0100.000.00.0-0.000.00.028.900.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.9798.3819.63-34.783.65-31.9121.72-9.1619.15-10.5616.92-16.6910.65-3.530.536.026.29-15.0662.41-10.7990.21-28.199.7900.41-17.4520.37-26.03
2022 (9)16.624.7930.1005.36-8.2823.91021.41020.31011.0400.50-13.7930.95414.1269.96-41.14125.620-25.6200.50-86.8227.545.96
2021 (8)15.8628.84-0.0605.84-17.89-1.270-1.400-1.640-0.3200.589.436.0269.1118.8534.37-0.000100.002400.03.78-22.3125.99-7.18
2020 (7)12.31-17.05-4.9707.1113.39-5.120-3.790-3.770-1.5500.53-10.173.56-44.8988.455.6496.0092.04.00-92.04.86222.9828.002.38
2019 (6)14.84-15.78-0.3006.277.4-0.7600.23-87.150.26-87.680.63-61.350.595.366.46-34.8183.73-18.4150.00-37.550.00150.01.504.8927.351.9
2018 (5)17.62-6.482.1667.445.8434.092.6801.7902.1101.6300.563.79.91241.72102.62-11.4780.00020.00-86.361.43026.840.56
2017 (4)18.84-5.331.29-58.794.36-21.6-2.700-3.050-3.300-1.1500.543.852.90-68.44115.9137.81-46.670146.6700.00026.69-4.37
2016 (3)19.90-6.093.1319.475.56-4.232.64-50.841.92-58.171.66-45.751.42-40.830.5213.049.19-22.6484.1164.73125.00163.89-16.6700.00027.9123.01
2015 (2)21.19-7.832.62-47.075.804.425.37-38.774.59-38.83.06-42.72.40-38.460.46-8.011.88-20.851.0626.7647.37-15.7952.6320.30.00022.69-0.96
2014 (1)22.9904.9505.56-5.828.7707.5005.3403.9000.50-7.4115.0033.4540.28-13.356.25-36.2543.75643.750.00022.9110.73

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