- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.19 | -3.01 | 15.75 | 0.1 | -9.09 | -16.67 | 0.2 | 0.0 | -20.0 | 0.04 | 0.0 | -20.0 | 2.39 | -6.27 | -28.0 | 4.77 | 3.1 | -30.88 | 0.95 | 3.1 | -30.88 | 459 | 0.0 | 0.0 |
| 23Q3 (19) | 4.32 | 40.72 | -17.24 | 0.11 | 10.0 | -26.67 | 0.2 | 17.65 | -16.67 | 0.04 | 0.0 | 0.0 | 2.55 | -21.83 | -11.39 | 4.63 | -16.39 | 0.69 | 0.93 | -28.94 | 20.83 | 459 | 0.0 | 47.12 |
| 23Q2 (18) | 3.07 | -4.36 | -29.43 | 0.1 | 11.11 | -33.33 | 0.17 | -5.56 | -15.0 | 0.04 | 0.0 | 0.0 | 3.26 | 16.18 | -5.54 | 5.54 | -1.25 | 20.44 | 1.30 | 4.56 | 41.69 | 459 | 0.0 | 47.12 |
| 23Q1 (17) | 3.21 | -11.33 | -24.65 | 0.09 | -25.0 | -43.75 | 0.18 | -28.0 | -5.26 | 0.04 | -20.0 | 0.0 | 2.80 | -15.42 | -25.35 | 5.61 | -18.8 | 25.73 | 1.25 | -9.78 | 32.71 | 459 | 0.0 | 47.12 |
| 22Q4 (16) | 3.62 | -30.65 | -30.12 | 0.12 | -20.0 | -64.71 | 0.25 | 4.17 | 4.17 | 0.05 | 25.0 | 0.0 | 3.31 | 15.36 | -49.5 | 6.91 | 50.21 | 49.06 | 1.38 | 80.25 | 43.09 | 459 | 47.12 | 47.12 |
| 22Q3 (15) | 5.22 | 20.0 | 0.58 | 0.15 | 0.0 | -44.44 | 0.24 | 20.0 | 33.33 | 0.04 | 0.0 | -33.33 | 2.87 | -16.67 | -44.76 | 4.60 | 0.0 | 32.57 | 0.77 | -16.67 | -33.72 | 312 | 0.0 | 26.32 |
| 22Q2 (14) | 4.35 | 2.11 | 9.57 | 0.15 | -6.25 | -11.76 | 0.2 | 5.26 | 17.65 | 0.04 | 0.0 | 33.33 | 3.45 | -8.19 | -19.47 | 4.60 | 3.09 | 7.37 | 0.92 | -2.07 | 21.69 | 312 | 0.0 | 26.32 |
| 22Q1 (13) | 4.26 | -17.76 | 65.12 | 0.16 | -52.94 | 77.78 | 0.19 | -20.83 | 35.71 | 0.04 | -20.0 | 33.33 | 3.76 | -42.78 | 7.67 | 4.46 | -3.74 | -17.81 | 0.94 | -2.72 | -19.25 | 312 | 0.0 | 26.32 |
| 21Q4 (12) | 5.18 | -0.19 | 109.72 | 0.34 | 25.93 | 277.78 | 0.24 | 33.33 | 60.0 | 0.05 | -16.67 | 66.67 | 6.56 | 26.17 | 80.14 | 4.63 | 33.59 | -23.71 | 0.97 | -16.51 | -20.53 | 312 | 26.32 | 26.32 |
| 21Q3 (11) | 5.19 | 30.73 | 87.36 | 0.27 | 58.82 | 170.0 | 0.18 | 5.88 | 12.5 | 0.06 | 100.0 | 100.0 | 5.20 | 21.49 | 44.1 | 3.47 | -19.01 | -39.96 | 1.16 | 52.99 | 6.74 | 247 | 0.0 | 0.0 |
| 21Q2 (10) | 3.97 | 53.88 | 49.81 | 0.17 | 88.89 | 88.89 | 0.17 | 21.43 | 13.33 | 0.03 | 0.0 | 0.0 | 4.28 | 22.75 | 26.08 | 4.28 | -21.09 | -24.35 | 0.76 | -35.01 | -33.25 | 247 | 0.0 | 0.0 |
| 21Q1 (9) | 2.58 | 4.45 | -4.8 | 0.09 | 0.0 | -10.0 | 0.14 | -6.67 | -6.67 | 0.03 | 0.0 | 50.0 | 3.49 | -4.26 | -5.47 | 5.43 | -10.65 | -1.96 | 1.16 | -4.26 | 57.56 | 247 | 0.0 | 0.0 |
| 20Q4 (8) | 2.47 | -10.83 | -23.77 | 0.09 | -10.0 | -35.71 | 0.15 | -6.25 | -11.76 | 0.03 | 0.0 | 50.0 | 3.64 | 0.93 | -15.67 | 6.07 | 5.14 | 15.74 | 1.21 | 12.15 | 96.76 | 247 | 0.0 | 0.0 |
| 20Q3 (7) | 2.77 | 4.53 | -9.77 | 0.1 | 11.11 | -33.33 | 0.16 | 6.67 | 23.08 | 0.03 | 0.0 | 50.0 | 3.61 | 6.3 | -26.11 | 5.78 | 2.05 | 36.41 | 1.08 | -4.33 | 66.25 | 247 | 0.0 | 0.0 |
| 20Q2 (6) | 2.65 | -2.21 | -5.36 | 0.09 | -10.0 | -35.71 | 0.15 | 0.0 | 7.14 | 0.03 | 50.0 | 50.0 | 3.40 | -7.96 | -32.08 | 5.66 | 2.26 | 13.21 | 1.13 | 53.4 | 58.49 | 247 | 0.0 | 0.0 |
| 20Q1 (5) | 2.71 | -16.36 | -11.73 | 0.1 | -28.57 | -23.08 | 0.15 | -11.76 | 15.38 | 0.02 | 0.0 | 0.0 | 3.69 | -14.6 | -12.86 | 5.54 | 5.49 | 30.71 | 0.74 | 19.56 | 13.28 | 247 | 0.0 | 0.0 |
| 19Q4 (4) | 3.24 | 5.54 | 0.0 | 0.14 | -6.67 | 0.0 | 0.17 | 30.77 | 0.0 | 0.02 | 0.0 | 0.0 | 4.32 | -11.56 | 0.0 | 5.25 | 23.91 | 0.0 | 0.62 | -5.25 | 0.0 | 247 | 0.0 | 0.0 |
| 19Q3 (3) | 3.07 | 9.64 | 0.0 | 0.15 | 7.14 | 0.0 | 0.13 | -7.14 | 0.0 | 0.02 | 0.0 | 0.0 | 4.89 | -2.28 | 0.0 | 4.23 | -15.31 | 0.0 | 0.65 | -8.79 | 0.0 | 247 | 0.0 | 0.0 |
| 19Q2 (2) | 2.8 | -8.79 | 0.0 | 0.14 | 7.69 | 0.0 | 0.14 | 7.69 | 0.0 | 0.02 | 0.0 | 0.0 | 5.00 | 18.08 | 0.0 | 5.00 | 18.08 | 0.0 | 0.71 | 9.64 | 0.0 | 247 | 0.0 | 0.0 |
| 19Q1 (1) | 3.07 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.23 | 0.0 | 0.0 | 4.23 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 247 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.79 | -15.24 | 0.4 | -29.82 | 0.75 | -13.79 | 0.16 | -5.88 | 2.70 | -17.2 | 5.07 | 1.71 | 1.08 | 11.04 | 459 | 0.0 |
| 2022 (9) | 17.45 | 3.13 | 0.57 | -34.48 | 0.87 | 17.57 | 0.17 | 6.25 | 3.27 | -36.47 | 4.99 | 14.0 | 0.97 | 3.02 | 459 | 47.12 |
| 2021 (8) | 16.92 | 63.79 | 0.87 | 123.08 | 0.74 | 19.35 | 0.16 | 45.45 | 5.14 | 36.19 | 4.37 | -27.13 | 0.95 | -11.2 | 312 | 26.32 |
| 2020 (7) | 10.33 | -13.56 | 0.39 | -30.36 | 0.62 | 10.71 | 0.11 | 22.22 | 3.78 | -19.44 | 6.00 | 28.08 | 1.06 | 41.39 | 247 | 0.0 |
| 2019 (6) | 11.95 | 8.44 | 0.56 | 3.7 | 0.56 | -1.75 | 0.09 | -10.0 | 4.69 | -4.37 | 4.69 | -9.4 | 0.75 | -17.0 | 247 | 0.0 |
| 2018 (5) | 11.02 | 19.01 | 0.54 | 5.88 | 0.57 | 23.91 | 0.1 | 0.0 | 4.90 | -11.03 | 5.17 | 4.12 | 0.91 | -15.97 | 247 | 0.0 |
| 2017 (4) | 9.26 | 1.98 | 0.51 | 24.39 | 0.46 | -4.17 | 0.1 | 0.0 | 5.51 | 21.97 | 4.97 | -6.03 | 1.08 | -1.94 | 247 | 0.0 |
| 2016 (3) | 9.08 | 6.7 | 0.41 | 7.89 | 0.48 | -7.69 | 0.1 | 0.0 | 4.52 | 1.12 | 5.29 | -13.49 | 1.10 | -6.28 | 247 | 0.0 |
| 2015 (2) | 8.51 | 17.87 | 0.38 | 11.76 | 0.52 | 26.83 | 0.1 | -16.67 | 4.47 | -5.18 | 6.11 | 7.6 | 1.18 | -29.3 | 247 | -9.19 |
| 2014 (1) | 7.22 | 19.93 | 0.34 | -5.56 | 0.41 | -28.07 | 0.12 | 9.09 | 4.71 | 0 | 5.68 | 0 | 1.66 | 0 | 272 | 0.0 |
