- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 686.4 | -1.61 | 5.76 | 27.97 | 3.4 | 4.68 | 20.58 | 4.79 | 37.11 | 0.34 | -12.82 | -10.53 | 4.07 | 5.1 | -1.03 | 3.00 | 6.51 | 29.64 | 0.05 | -11.39 | -15.4 | 8395 | 0.0 | 0.0 |
| 23Q3 (19) | 697.66 | -1.78 | 12.46 | 27.05 | -3.05 | 7.85 | 19.64 | 3.81 | 34.98 | 0.39 | 11.43 | 30.0 | 3.88 | -1.29 | -4.1 | 2.82 | 5.69 | 20.02 | 0.06 | 13.45 | 15.59 | 8395 | 0.0 | 7.45 |
| 23Q2 (18) | 710.33 | 4.95 | 26.7 | 27.9 | 10.36 | 13.74 | 18.92 | 3.67 | 30.03 | 0.35 | 25.0 | 34.62 | 3.93 | 5.16 | -10.23 | 2.66 | -1.22 | 2.63 | 0.05 | 19.11 | 6.25 | 8395 | 0.0 | 7.45 |
| 23Q1 (17) | 676.84 | 4.29 | 11.55 | 25.28 | -5.39 | 4.85 | 18.25 | 21.59 | 17.59 | 0.28 | -26.32 | 0.0 | 3.74 | -9.28 | -6.01 | 2.70 | 16.58 | 5.41 | 0.04 | -29.35 | -10.36 | 8395 | 0.0 | 7.45 |
| 22Q4 (16) | 648.99 | 4.62 | 14.65 | 26.72 | 6.54 | 45.69 | 15.01 | 3.16 | -36.13 | 0.38 | 26.67 | 46.15 | 4.12 | 1.84 | 27.08 | 2.31 | -1.39 | -44.29 | 0.06 | 21.08 | 27.48 | 8395 | 7.45 | 7.45 |
| 22Q3 (15) | 620.35 | 10.65 | 10.1 | 25.08 | 2.24 | -4.64 | 14.55 | 0.0 | -7.09 | 0.3 | 15.38 | 7.14 | 4.04 | -7.6 | -13.38 | 2.35 | -9.63 | -15.61 | 0.05 | 4.28 | -2.68 | 7813 | 0.0 | 7.65 |
| 22Q2 (14) | 560.63 | -7.6 | -14.71 | 24.53 | 1.74 | -5.25 | 14.55 | -6.25 | 3.63 | 0.26 | -7.14 | -23.53 | 4.38 | 10.11 | 11.09 | 2.60 | 1.46 | 21.51 | 0.05 | 0.5 | -10.34 | 7813 | 0.0 | 7.65 |
| 22Q1 (13) | 606.75 | 7.19 | -8.87 | 24.11 | 31.46 | 14.97 | 15.52 | -33.96 | 0.45 | 0.28 | 7.69 | 21.74 | 3.97 | 22.65 | 26.16 | 2.56 | -38.39 | 10.23 | 0.05 | 0.47 | 33.58 | 7813 | 0.0 | 7.65 |
| 21Q4 (12) | 566.06 | 0.46 | -6.56 | 18.34 | -30.27 | -5.07 | 23.5 | 50.06 | 26.55 | 0.26 | -7.14 | -29.73 | 3.24 | -30.59 | 1.59 | 4.15 | 49.37 | 35.43 | 0.05 | -7.57 | -24.8 | 7813 | 7.65 | 7.65 |
| 21Q3 (11) | 563.46 | -14.28 | 0.07 | 26.3 | 1.58 | 19.38 | 15.66 | 11.54 | 7.48 | 0.28 | -17.65 | 16.67 | 4.67 | 18.51 | 19.3 | 2.78 | 30.12 | 7.41 | 0.05 | -3.93 | 16.59 | 7258 | 0.0 | 10.4 |
| 21Q2 (10) | 657.34 | -1.27 | 16.01 | 25.89 | 23.46 | 13.6 | 14.04 | -9.13 | 4.85 | 0.34 | 47.83 | 88.89 | 3.94 | 25.05 | -2.07 | 2.14 | -7.96 | -9.62 | 0.05 | 49.73 | 62.82 | 7258 | 0.0 | 10.4 |
| 21Q1 (9) | 665.79 | 9.9 | 17.15 | 20.97 | 8.54 | 7.76 | 15.45 | -16.8 | 15.13 | 0.23 | -37.84 | 35.29 | 3.15 | -1.24 | -8.02 | 2.32 | -24.3 | -1.73 | 0.03 | -43.44 | 15.48 | 7258 | 0.0 | 20.13 |
| 20Q4 (8) | 605.8 | 7.58 | -0.06 | 19.32 | -12.3 | 5.98 | 18.57 | 27.45 | 2.6 | 0.37 | 54.17 | 12.12 | 3.19 | -18.48 | 6.05 | 3.07 | 18.47 | 2.66 | 0.06 | 43.3 | 12.19 | 7258 | 10.4 | 20.13 |
| 20Q3 (7) | 563.09 | -0.62 | 5.05 | 22.03 | -3.33 | -7.05 | 14.57 | 8.81 | 22.95 | 0.24 | 33.33 | 50.0 | 3.91 | -2.73 | -11.52 | 2.59 | 9.5 | 17.04 | 0.04 | 34.17 | 42.78 | 6574 | 0.0 | 8.81 |
| 20Q2 (6) | 566.63 | -0.29 | 1.36 | 22.79 | 17.11 | -4.84 | 13.39 | -0.22 | -4.22 | 0.18 | 5.88 | -28.0 | 4.02 | 17.46 | -6.12 | 2.36 | 0.07 | -5.51 | 0.03 | 6.19 | -28.97 | 6574 | 8.81 | 8.81 |
| 20Q1 (5) | 568.3 | -6.25 | 32.74 | 19.46 | 6.75 | -8.77 | 13.42 | -25.86 | 12.4 | 0.17 | -48.48 | -22.73 | 3.42 | 13.86 | -31.27 | 2.36 | -20.91 | -15.33 | 0.03 | -45.05 | -41.79 | 6042 | 0.0 | 0.0 |
| 19Q4 (4) | 606.19 | 13.1 | 0.0 | 18.23 | -23.08 | 0.0 | 18.1 | 52.74 | 0.0 | 0.33 | 106.25 | 0.0 | 3.01 | -31.99 | 0.0 | 2.99 | 35.06 | 0.0 | 0.05 | 82.37 | 0.0 | 6042 | 0.0 | 0.0 |
| 19Q3 (3) | 536.0 | -4.11 | 0.0 | 23.7 | -1.04 | 0.0 | 11.85 | -15.24 | 0.0 | 0.16 | -36.0 | 0.0 | 4.42 | 3.2 | 0.0 | 2.21 | -11.6 | 0.0 | 0.03 | -33.25 | 0.0 | 6042 | 0.0 | 0.0 |
| 19Q2 (2) | 559.0 | 30.57 | 0.0 | 23.95 | 12.28 | 0.0 | 13.98 | 17.09 | 0.0 | 0.25 | 13.64 | 0.0 | 4.28 | -14.0 | 0.0 | 2.50 | -10.33 | 0.0 | 0.04 | -12.97 | 0.0 | 6042 | 0.0 | 0.0 |
| 19Q1 (1) | 428.13 | 0.0 | 0.0 | 21.33 | 0.0 | 0.0 | 11.94 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 4.98 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 6042 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2771.23 | 13.73 | 108.2 | 7.73 | 77.4 | 29.8 | 1.36 | 10.57 | 3.90 | -5.28 | 2.79 | 14.13 | 0.05 | -2.78 | 8395 | 0.0 |
| 2022 (9) | 2436.72 | -0.65 | 100.44 | 9.76 | 59.63 | -13.15 | 1.23 | 10.81 | 4.12 | 10.48 | 2.45 | -12.58 | 0.05 | 11.54 | 8395 | 7.45 |
| 2021 (8) | 2452.65 | 6.46 | 91.51 | 11.08 | 68.66 | 14.53 | 1.11 | 16.84 | 3.73 | 4.34 | 2.80 | 7.58 | 0.05 | 9.75 | 7813 | 7.65 |
| 2020 (7) | 2303.81 | 8.2 | 82.38 | -5.54 | 59.95 | 7.32 | 0.95 | -2.06 | 3.58 | -12.69 | 2.60 | -0.81 | 0.04 | -9.48 | 7258 | 10.4 |
| 2019 (6) | 2129.31 | 14.56 | 87.21 | 0.8 | 55.86 | 23.58 | 0.97 | 59.02 | 4.10 | -12.01 | 2.62 | 7.88 | 0.05 | 38.81 | 6574 | 8.81 |
| 2018 (5) | 1858.75 | 3.81 | 86.52 | 14.73 | 45.2 | -14.22 | 0.61 | 8.93 | 4.65 | 10.52 | 2.43 | -17.36 | 0.03 | 4.93 | 6042 | 9.5 |
| 2017 (4) | 1790.51 | 3.78 | 75.41 | -11.55 | 52.69 | 23.25 | 0.56 | 0 | 4.21 | -14.77 | 2.94 | 18.76 | 0.03 | 0 | 5518 | 20.27 |
| 2016 (3) | 1725.32 | 7.42 | 85.26 | 5.31 | 42.75 | 7.93 | 0 | 0 | 4.94 | -1.97 | 2.48 | 0.47 | 0.00 | 0 | 4588 | 3.64 |
| 2015 (2) | 1606.08 | 0.25 | 80.96 | 5.58 | 39.61 | 4.18 | 0 | 0 | 5.04 | 5.32 | 2.47 | 3.93 | 0.00 | 0 | 4427 | 6.83 |
| 2014 (1) | 1602.14 | 9.39 | 76.68 | 7.09 | 38.02 | 7.04 | 0 | 0 | 4.79 | 0 | 2.37 | 0 | 0.00 | 0 | 4144 | -1.96 |
