玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)230.6812.539.6922.76-5.48136.3418.6929.7-31.41-0.17-124.29-121.259.87-16.01115.468.1015.26-37.47-0.07-121.58-119.3799380.00.0
23Q3 (19)204.995.126.2924.08-4.1813.3714.4122.43-0.410.7-27.84-17.6511.75-8.846.667.0316.47-6.310.34-31.35-22.5299380.0-19.87
23Q2 (18)195.012.3610.0225.1336.2817.9811.77-32.08-10.90.9719.7544.7812.8933.147.246.04-33.65-19.020.5017.031.5999380.0-19.87
23Q1 (17)190.52-9.410.0718.4491.48-10.0517.33-36.433.620.811.25179.319.68111.37-10.119.10-29.833.520.4311.76179.1199380.0-19.87
22Q4 (16)210.39.043.659.63-54.66-50.027.2588.3275.690.8-5.88-31.624.58-58.42-51.7612.9672.769.50.38-13.69-34.039938-19.87-19.87
22Q3 (15)192.868.81-0.4621.24-0.281.5814.479.5414.750.8526.87-39.7211.01-8.352.057.500.6715.290.4416.6-39.43124020.00.0
22Q2 (14)177.25-6.9-1.0421.33.96.8713.211.852.320.67131.03415.3812.0211.68.07.459.43.40.38148.15420.79124020.00.0
22Q1 (13)190.38-6.17-7.020.56.446.4912.97-16.383.590.29-75.21-67.4210.7713.4314.516.81-10.8811.390.15-73.58-64.96124020.00.0
21Q4 (12)202.894.71-15.6219.26-7.893.3315.5123.07.041.17-17.02-84.99.49-12.0422.457.6417.4626.850.58-20.76-82.11124020.00.0
21Q3 (11)193.768.18-8.5120.914.928.5712.61-2.32-17.21.41984.62-49.2810.79-3.0218.676.51-9.71-9.50.73902.61-44.56124020.00.0
21Q2 (10)179.11-12.51-9.5519.933.530.012.913.12-9.780.13-85.39-86.611.1318.3310.567.2117.85-0.260.07-83.31-85.18124020.00.0
21Q1 (9)204.71-14.8616.519.253.271.3712.52-13.6-6.290.89-88.52-58.419.4021.3-12.996.121.49-19.560.43-86.51-64.3124020.00.0
20Q4 (8)240.4413.534.6918.64-3.229.9114.49-4.86-36.087.75178.7815.337.75-14.754.986.03-16.2-38.953.22145.5610.16124020.00.0
20Q3 (7)211.796.95-1.8419.26-3.36-10.5415.236.4322.432.78186.6826.679.09-9.64-8.877.19-0.4924.721.31167.96843.99124020.00.0
20Q2 (6)198.0212.69-5.819.934.95-7.014.317.11-0.970.97-54.67136.5910.06-6.87-1.277.23-4.955.130.49-59.78151.16124020.00.0
20Q1 (5)175.72-23.49-13.1718.9911.97-6.3113.36-41.07-7.162.14-68.15250.8210.8146.357.897.60-22.976.921.22-58.38304.03124020.00.0
19Q4 (4)229.676.450.016.96-21.230.022.6782.230.06.722140.00.07.38-26.00.09.8771.190.02.932004.240.0124020.00.0
19Q3 (3)215.752.630.021.530.470.012.44-13.910.00.3-26.830.09.98-2.110.05.77-16.120.00.14-28.70.0124020.00.0
19Q2 (2)210.223.880.021.435.720.014.450.420.00.41-32.790.010.191.770.06.87-3.330.00.20-35.30.0124020.00.0
19Q1 (1)202.370.00.020.270.00.014.390.00.00.610.00.010.020.00.07.110.00.00.300.00.0124020.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)821.216.5490.4124.3962.2-8.392.31-11.4911.0116.767.57-14.020.28-16.9399380.0
2022 (9)770.79-1.2472.68-8.3967.926.772.61-27.59.43-7.248.8128.370.34-26.599938-19.87
2021 (8)780.48-5.5179.343.2853.56-6.673.6-73.6110.179.36.86-1.230.46-72.07124020.0
2020 (7)825.98-3.4876.82-4.1957.39-11.2313.6469.659.30-0.736.95-8.031.6575.77124020.0
2019 (6)855.79-2.8880.18-4.7364.6512.128.04172.549.37-1.97.5515.450.94180.62124020.0
2018 (5)881.16-6.3784.16-9.3457.66-32.472.954.249.55-3.176.54-27.870.3311.33124027.04
2017 (4)941.11-16.192.837.0385.386.612.83-3.749.8627.579.0727.060.3014.73115864.62
2016 (3)1121.67-8.4586.73-7.880.090.362.94-0.347.730.717.149.630.268.8711074-3.45
2015 (2)1225.261.5994.075.279.84.342.95-16.677.683.566.512.710.24-17.971147015.89
2014 (1)1206.1129.9589.4224.5876.486.643.54-0.287.4106.3400.29098972.09

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