- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.12 | 3.26 | -2.14 | 0.17 | -5.56 | -52.78 | 0.11 | -8.33 | 0.0 | 0.1 | 233.33 | 233.33 | 4.13 | -8.54 | -51.75 | 2.67 | -11.23 | 2.18 | 2.43 | 222.82 | 240.61 | 111 | -2.63 | -2.63 |
| 23Q3 (19) | 3.99 | 0.76 | -14.19 | 0.18 | 12.5 | -59.09 | 0.12 | 0.0 | 9.09 | 0.03 | -25.0 | 50.0 | 4.51 | 11.65 | -52.32 | 3.01 | -0.75 | 27.14 | 0.75 | -25.56 | 74.81 | 114 | 0.0 | -5.0 |
| 23Q2 (18) | 3.96 | 12.82 | -21.58 | 0.16 | -11.11 | -71.43 | 0.12 | 0.0 | 9.09 | 0.04 | 300.0 | 100.0 | 4.04 | -21.21 | -63.56 | 3.03 | -11.36 | 39.12 | 1.01 | 254.55 | 155.05 | 114 | 0.0 | -5.0 |
| 23Q1 (17) | 3.51 | -16.63 | -22.86 | 0.18 | -50.0 | -68.97 | 0.12 | 9.09 | 0.0 | 0.01 | -66.67 | 0.0 | 5.13 | -40.03 | -59.77 | 3.42 | 30.85 | 29.63 | 0.28 | -60.02 | 29.63 | 114 | 0.0 | -5.0 |
| 22Q4 (16) | 4.21 | -9.46 | -17.77 | 0.36 | -18.18 | -43.75 | 0.11 | 0.0 | -15.38 | 0.03 | 50.0 | -40.0 | 8.55 | -9.63 | -31.59 | 2.61 | 10.45 | 2.91 | 0.71 | 65.68 | -27.03 | 114 | -5.0 | -5.0 |
| 22Q3 (15) | 4.65 | -7.92 | -8.28 | 0.44 | -21.43 | -26.67 | 0.11 | 0.0 | -50.0 | 0.02 | 0.0 | -71.43 | 9.46 | -14.67 | -20.04 | 2.37 | 8.6 | -45.48 | 0.43 | 8.6 | -68.85 | 120 | 0.0 | -0.83 |
| 22Q2 (14) | 5.05 | 10.99 | 0.6 | 0.56 | -3.45 | 14.29 | 0.11 | -8.33 | -63.33 | 0.02 | 100.0 | -71.43 | 11.09 | -13.01 | 13.61 | 2.18 | -17.41 | -63.55 | 0.40 | 80.2 | -71.6 | 120 | 0.0 | -0.83 |
| 22Q1 (13) | 4.55 | -11.13 | 9.38 | 0.58 | -9.38 | 176.19 | 0.12 | -7.69 | -14.29 | 0.01 | -80.0 | -66.67 | 12.75 | 1.98 | 152.52 | 2.64 | 3.87 | -21.63 | 0.22 | -77.49 | -69.52 | 120 | 0.0 | -0.83 |
| 21Q4 (12) | 5.12 | 0.99 | 21.33 | 0.64 | 6.67 | 106.45 | 0.13 | -40.91 | -13.33 | 0.05 | -28.57 | -16.67 | 12.50 | 5.63 | 70.16 | 2.54 | -41.49 | -28.57 | 0.98 | -29.27 | -31.32 | 120 | -0.83 | -0.83 |
| 21Q3 (11) | 5.07 | 1.0 | 26.75 | 0.6 | 22.45 | 160.87 | 0.22 | -26.67 | 120.0 | 0.07 | 0.0 | 133.33 | 11.83 | 21.24 | 105.81 | 4.34 | -27.39 | 73.57 | 1.38 | -0.99 | 84.09 | 121 | 0.0 | -2.42 |
| 21Q2 (10) | 5.02 | 20.67 | 30.39 | 0.49 | 133.33 | 133.33 | 0.3 | 114.29 | 172.73 | 0.07 | 133.33 | 600.0 | 9.76 | 93.36 | 78.95 | 5.98 | 77.58 | 109.16 | 1.39 | 93.36 | 436.85 | 121 | 0.0 | -2.42 |
| 21Q1 (9) | 4.16 | -1.42 | 6.67 | 0.21 | -32.26 | 16.67 | 0.14 | -6.67 | 0.0 | 0.03 | -50.0 | -25.0 | 5.05 | -31.28 | 9.37 | 3.37 | -5.32 | -6.25 | 0.72 | -49.28 | -29.69 | 121 | 0.0 | -2.42 |
| 20Q4 (8) | 4.22 | 5.5 | 0.0 | 0.31 | 34.78 | 24.0 | 0.15 | 50.0 | 66.67 | 0.06 | 100.0 | 0.0 | 7.35 | 27.76 | 24.0 | 3.55 | 42.18 | 66.67 | 1.42 | 89.57 | 0.0 | 121 | -2.42 | -4.72 |
| 20Q3 (7) | 4.0 | 3.9 | -4.99 | 0.23 | 9.52 | -4.17 | 0.1 | -9.09 | 0.0 | 0.03 | 200.0 | 50.0 | 5.75 | 5.42 | 0.86 | 2.50 | -12.5 | 5.25 | 0.75 | 188.75 | 57.87 | 124 | 0.0 | -2.36 |
| 20Q2 (6) | 3.85 | -1.28 | -8.77 | 0.21 | 16.67 | -12.5 | 0.11 | -21.43 | -8.33 | 0.01 | -75.0 | -50.0 | 5.45 | 18.18 | -4.09 | 2.86 | -20.41 | 0.48 | 0.26 | -74.68 | -45.19 | 124 | 0.0 | -2.36 |
| 20Q1 (5) | 3.9 | -7.58 | -1.02 | 0.18 | -28.0 | -21.74 | 0.14 | 55.56 | 16.67 | 0.04 | -33.33 | 33.33 | 4.62 | -22.09 | -20.94 | 3.59 | 68.32 | 17.86 | 1.03 | -27.86 | 34.7 | 124 | -2.36 | -2.36 |
| 19Q4 (4) | 4.22 | 0.24 | 0.0 | 0.25 | 4.17 | 0.0 | 0.09 | -10.0 | 0.0 | 0.06 | 200.0 | 0.0 | 5.92 | 3.92 | 0.0 | 2.13 | -10.21 | 0.0 | 1.42 | 199.29 | 0.0 | 127 | 0.0 | 0.0 |
| 19Q3 (3) | 4.21 | -0.24 | 0.0 | 0.24 | 0.0 | 0.0 | 0.1 | -16.67 | 0.0 | 0.02 | 0.0 | 0.0 | 5.70 | 0.24 | 0.0 | 2.38 | -16.47 | 0.0 | 0.48 | 0.24 | 0.0 | 127 | 0.0 | 0.0 |
| 19Q2 (2) | 4.22 | 7.11 | 0.0 | 0.24 | 4.35 | 0.0 | 0.12 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 5.69 | -2.58 | 0.0 | 2.84 | -6.64 | 0.0 | 0.47 | -37.76 | 0.0 | 127 | 0.0 | 0.0 |
| 19Q1 (1) | 3.94 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 5.84 | 0.0 | 0.0 | 3.05 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 127 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.58 | -15.6 | 0.69 | -64.43 | 0.46 | 2.22 | 0.19 | 137.5 | 4.43 | -57.86 | 2.95 | 21.12 | 1.22 | 181.4 | 111 | -2.63 |
| 2022 (9) | 18.46 | -4.7 | 1.94 | 0.0 | 0.45 | -43.75 | 0.08 | -61.9 | 10.51 | 4.93 | 2.44 | -40.98 | 0.43 | -60.03 | 114 | -5.0 |
| 2021 (8) | 19.37 | 21.29 | 1.94 | 108.6 | 0.8 | 60.0 | 0.21 | 61.54 | 10.02 | 71.99 | 4.13 | 31.92 | 1.08 | 33.18 | 120 | -0.83 |
| 2020 (7) | 15.97 | -3.74 | 0.93 | -4.12 | 0.5 | 16.28 | 0.13 | 0.0 | 5.82 | -0.4 | 3.13 | 20.79 | 0.81 | 3.88 | 121 | -2.42 |
| 2019 (6) | 16.59 | -10.03 | 0.97 | 2.11 | 0.43 | -10.42 | 0.13 | -7.14 | 5.85 | 13.49 | 2.59 | -0.43 | 0.78 | 3.21 | 124 | -2.36 |
| 2018 (5) | 18.44 | 12.85 | 0.95 | 11.76 | 0.48 | 20.0 | 0.14 | 40.0 | 5.15 | -0.96 | 2.60 | 6.33 | 0.76 | 24.06 | 127 | -3.05 |
| 2017 (4) | 16.34 | 4.61 | 0.85 | -8.6 | 0.4 | -14.89 | 0.1 | 42.86 | 5.20 | -12.63 | 2.45 | -18.64 | 0.61 | 36.56 | 131 | 0.77 |
| 2016 (3) | 15.62 | -14.74 | 0.93 | -11.43 | 0.47 | 0.0 | 0.07 | -30.0 | 5.95 | 3.88 | 3.01 | 17.29 | 0.45 | -17.9 | 130 | -3.7 |
| 2015 (2) | 18.32 | -14.99 | 1.05 | -1.87 | 0.47 | -7.84 | 0.1 | 25.0 | 5.73 | 15.43 | 2.57 | 8.41 | 0.55 | 47.04 | 135 | 0.0 |
| 2014 (1) | 21.55 | 18.47 | 1.07 | 13.83 | 0.51 | 18.6 | 0.08 | 14.29 | 4.97 | 0 | 2.37 | 0 | 0.37 | 0 | 135 | 0.0 |
