玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.333.3820.7212.10-0.8258.5810.79-7.0698.716.83-12.2168.231.81-22.9863.061.24-20.056.960.16-11.110.023.541.3330.0664.64-4.8-11.29112.166.75-20.23-12.16-139.9870.0613.9912.196.63
23Q3 (19)25.475.7722.1612.2014.2355.6111.61-1.9445.497.78-8.4736.732.35-8.227.721.55-4.9134.780.185.880.023.23-3.0523.8967.90-7.37-10.29105.0716.416.96-5.07-152.0-385.5812.47-4.81-0.72
23Q2 (18)24.0812.7310.8710.6833.1739.7911.8426.6364.448.5026.4976.722.5634.7484.171.6330.489.530.176.256.2523.967.1625.3873.30-5.55-10.0990.265.17-14.959.74-31.3259.1913.100.38-6.83
23Q1 (17)21.36-2.062.648.025.1118.299.3572.1925.176.7265.5221.081.9071.1715.151.2558.2327.550.160.0-5.8822.3623.5418.1877.616.52.085.82-38.97-5.4514.18134.9253.5113.05-0.53-5.57
22Q4 (16)21.814.69.497.63-2.6838.225.43-31.951.694.06-28.656.841.11-39.67-2.630.79-31.314.490.16-11.110.018.10-3.474.8772.87-3.73-13.0140.6143.1535.87-40.61-2389.12-1064.1513.124.46-8.83
22Q3 (15)20.85-4.015.147.842.6267.527.9810.8349.725.6918.344.781.8432.3757.261.1533.7259.720.1812.55.8818.75-1.888.7675.69-7.16-7.9298.23-7.4411.71.77128.99-85.3912.56-10.67-10.35
22Q2 (14)21.724.37-4.157.6412.68-9.167.20-3.61-7.464.81-13.33-23.411.39-15.76-28.350.86-12.24-25.220.16-5.88-5.8819.111.0-1.2481.537.154.81106.1216.92-1.89-6.12-166.2525.0114.061.74-2.29
22Q1 (13)20.814.47-17.756.7822.83-38.427.4739.89-20.455.5546.05-15.911.6544.74-26.010.9842.03-24.030.176.25-5.5618.929.62-7.3576.09-9.16-4.8890.76-12.3-22.619.24364.83153.3713.82-3.960.51
21Q4 (12)19.920.45-29.985.5217.95-57.215.340.19-63.43.80-3.31-67.961.14-2.56-71.710.69-4.17-68.490.16-5.88-11.1117.260.12-35.8183.761.9-3.59103.4917.6917.04-3.49-128.73-130.1314.392.711.05
21Q3 (11)19.83-12.49-28.364.68-44.35-63.695.33-31.49-56.283.93-37.42-56.861.17-39.69-65.590.72-37.39-59.780.170.0-5.5617.24-10.9-26.782.205.67-14.5487.94-18.7-16.8512.14248.78310.9414.01-2.647.52
21Q2 (10)22.66-10.43-2.548.41-23.6127.627.78-17.15-35.496.28-4.85-39.151.94-13.0-36.811.15-10.85-29.450.17-5.5621.4319.35-5.24-27.3977.79-2.75-28.94108.16-7.7797.85-8.1652.85-118.014.394.650
21Q1 (9)25.30-11.0739.7811.01-14.652058.829.39-35.64202.076.60-44.35165.022.23-44.67186.11.29-41.1221.70.180.050.020.42-24.06147.8279.99-7.93-25.9117.2732.632209.72-17.31-249.5-116.413.75-3.44-14.65
20Q4 (8)28.452.7833.9512.900.08154.4414.5919.69389.611.8630.19601.784.0318.53594.832.1922.35365.960.180.012.526.8914.3353.3186.88-9.67-21.388.42-16.39-48.0611.58301.15116.4814.249.297.8
20Q3 (7)27.6819.0530.6912.8995.6139.1512.191.08283.339.11-11.72743.523.4010.75794.741.799.82371.050.1828.5712.523.52-11.7446.096.18-12.14-14.64105.7693.45-37.68-5.76-112.791.7313.030-0.99
20Q2 (6)23.2528.45-0.646.591192.16-24.9412.06231.0941.5510.32201.6771.433.07218.5345.51.63253.7738.140.1416.67-12.526.65223.4223.67109.471.41-5.2354.671083.49-46.9545.33-57.061605.250.00-100.0-100.0
20Q1 (5)18.10-14.78-16.240.51-89.94-91.8-9.20-408.72-242.41-10.15-700.59-358.27-2.59-546.55-299.23-1.06-325.53-230.860.12-25.0-20.08.24-53.02-58.74107.95-2.21-3.76-5.56-103.27-105.78105.56250.282670.1116.1121.9518.46
19Q4 (4)21.240.280.05.07-5.940.02.98-6.290.01.6956.480.00.5852.630.00.4723.680.00.160.00.017.548.880.0110.39-2.020.0170.240.320.0-70.24-0.930.013.210.380.0
19Q3 (3)21.18-9.490.05.39-38.610.03.18-62.680.01.08-82.060.00.38-81.990.00.38-67.80.00.160.00.016.11-25.240.0112.67-2.460.0169.7064.680.0-69.59-2210.770.013.16-0.450.0
19Q2 (2)23.408.280.08.7841.160.08.5231.890.06.0253.180.02.1162.310.01.1845.680.00.166.670.021.557.910.0115.512.980.0103.057.140.0-3.01-179.030.013.22-2.790.0
19Q1 (1)21.610.00.06.220.00.06.460.00.03.930.00.01.300.00.00.810.00.00.150.00.019.970.00.0112.170.00.096.190.00.03.810.00.013.600.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.3114.2410.7743.9811.032.3710.9254.467.4847.838.4540.375.6749.210.670.023.2824.2964.64-11.2998.58-6.811.4200.14-10.6713.13-1.8
2022 (9)21.28-3.497.48-0.810.77-1.947.070.285.06-2.886.02-7.673.800.00.670.018.730.4872.87-13.0105.78-1.1-5.8000.167.2313.37-5.31
2021 (8)22.05-11.557.54-15.6610.99-11.537.05-16.865.21-16.516.52-13.643.80-12.240.679.8418.64-15.5483.76-3.59106.961.48-6.9600.1523.8414.12-1.88
2020 (7)24.9313.948.9439.6912.425.08.4859.46.2494.397.5569.284.3349.830.61-6.1522.0717.3386.88-21.3105.39-12.3-5.3900.12-20.1214.398.2
2019 (6)21.88-1.756.40-5.7411.836.495.32-1.663.21-1.834.461.592.892.120.654.8418.813.24110.39-7.2120.18-4.21-20.1800.1511.0313.301.06
2018 (5)22.27-2.586.79-9.2211.117.985.41-27.483.27-34.474.39-32.982.83-26.30.62-4.6218.22-3.7118.952.5125.4725.23-25.4800.14013.166.73
2017 (4)22.86-26.047.48-52.9910.294.587.46-51.054.99-56.116.55-56.283.84-54.560.65-7.1418.92-26.87116.0528.22100.19-3.97-0.2000.00012.335.2
2016 (3)30.911.4815.91-0.259.841.0315.241.811.373.3614.984.178.454.060.700.025.871.3790.517.11104.34-2.07-4.3400.00011.722.63
2015 (2)30.469.4515.95-2.869.7420.0614.97-9.2211.00-11.9314.38-25.078.12-20.930.70-10.2625.520.284.50-7.97106.556.95-6.5500.00011.4215.01
2014 (1)27.83016.4208.1118.7716.49012.49019.19010.2700.78-8.2425.471.0791.82-11.9899.624.310.38-91.530.0009.9316.82

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