- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 227.17 | -10.33 | -1.06 | 13.89 | -10.62 | -7.28 | 9.24 | 6.08 | 10.13 | 9.23 | -3.45 | 2.67 | 6.11 | -0.32 | -6.28 | 4.07 | 18.3 | 11.31 | 4.06 | 7.67 | 3.77 | 23722 | 0.0 | 0.0 |
| 23Q3 (19) | 253.33 | 2.88 | -5.57 | 15.54 | 7.25 | -3.3 | 8.71 | -2.46 | -3.01 | 9.56 | -0.21 | -2.65 | 6.13 | 4.24 | 2.4 | 3.44 | -5.2 | 2.71 | 3.77 | -3.01 | 3.09 | 23722 | 0.0 | -7.33 |
| 23Q2 (18) | 246.23 | 4.65 | 2.35 | 14.49 | 7.81 | -6.33 | 8.93 | 13.18 | 5.68 | 9.58 | 1.27 | -4.01 | 5.88 | 3.02 | -8.48 | 3.63 | 8.15 | 3.26 | 3.89 | -3.23 | -6.21 | 23722 | 0.0 | -7.33 |
| 23Q1 (17) | 235.29 | 2.48 | -5.04 | 13.44 | -10.28 | -12.84 | 7.89 | -5.96 | -9.62 | 9.46 | 5.23 | -10.84 | 5.71 | -12.45 | -8.21 | 3.35 | -8.23 | -4.82 | 4.02 | 2.68 | -6.11 | 23722 | 0.0 | -7.33 |
| 22Q4 (16) | 229.6 | -14.41 | -5.03 | 14.98 | -6.78 | -3.48 | 8.39 | -6.57 | -4.11 | 8.99 | -8.45 | -14.71 | 6.52 | 8.92 | 1.64 | 3.65 | 9.17 | 0.97 | 3.92 | 6.97 | -10.18 | 23722 | -7.33 | -7.33 |
| 22Q3 (15) | 268.27 | 11.51 | 10.56 | 16.07 | 3.88 | -7.38 | 8.98 | 6.27 | 3.58 | 9.82 | -1.6 | -8.48 | 5.99 | -6.84 | -16.22 | 3.35 | -4.7 | -6.32 | 3.66 | -11.76 | -17.22 | 25599 | 0.0 | -4.22 |
| 22Q2 (14) | 240.58 | -2.91 | -5.76 | 15.47 | 0.32 | -6.24 | 8.45 | -3.21 | -5.69 | 9.98 | -5.94 | -8.61 | 6.43 | 3.33 | -0.51 | 3.51 | -0.31 | 0.07 | 4.15 | -3.12 | -3.02 | 25599 | 0.0 | -8.86 |
| 22Q1 (13) | 247.78 | 2.49 | -10.11 | 15.42 | -0.64 | -16.06 | 8.73 | -0.23 | -9.53 | 10.61 | 0.66 | -6.68 | 6.22 | -3.05 | -6.61 | 3.52 | -2.65 | 0.65 | 4.28 | -1.78 | 3.82 | 25599 | 0.0 | -10.85 |
| 21Q4 (12) | 241.77 | -0.36 | -9.46 | 15.52 | -10.55 | -22.79 | 8.75 | 0.92 | -10.9 | 10.54 | -1.77 | -9.29 | 6.42 | -10.22 | -14.72 | 3.62 | 1.29 | -1.59 | 4.36 | -1.41 | 0.18 | 25599 | -4.22 | -10.48 |
| 21Q3 (11) | 242.65 | -4.95 | -13.12 | 17.35 | 5.15 | -11.61 | 8.67 | -3.24 | -9.78 | 10.73 | -1.74 | -10.95 | 7.15 | 10.63 | 1.73 | 3.57 | 1.8 | 3.84 | 4.42 | 3.38 | 2.49 | 26726 | -4.85 | -6.41 |
| 21Q2 (10) | 255.29 | -7.39 | 15.89 | 16.5 | -10.18 | -5.28 | 8.96 | -7.15 | 15.61 | 10.92 | -3.96 | -5.29 | 6.46 | -3.01 | -18.27 | 3.51 | 0.26 | -0.24 | 4.28 | 3.71 | -18.28 | 28089 | -2.18 | -2.84 |
| 21Q1 (9) | 275.66 | 3.23 | 41.0 | 18.37 | -8.61 | 17.91 | 9.65 | -1.73 | 17.4 | 11.37 | -2.15 | 7.37 | 6.66 | -11.47 | -16.38 | 3.50 | -4.81 | -16.74 | 4.12 | -5.21 | -23.86 | 28714 | 0.41 | -1.51 |
| 20Q4 (8) | 267.03 | -4.39 | 0.31 | 20.1 | 2.39 | 0.55 | 9.82 | 2.19 | 7.68 | 11.62 | -3.57 | -16.64 | 7.53 | 7.09 | 0.24 | 3.68 | 6.87 | 7.34 | 4.35 | 0.86 | -16.9 | 28596 | 0.14 | 0.02 |
| 20Q3 (7) | 279.28 | 26.78 | 1.07 | 19.63 | 12.69 | -12.56 | 9.61 | 24.0 | 8.1 | 12.05 | 4.51 | -1.95 | 7.03 | -11.12 | -13.49 | 3.44 | -2.19 | 6.95 | 4.31 | -17.56 | -2.99 | 28557 | -1.22 | -1.0 |
| 20Q2 (6) | 220.29 | 12.68 | -22.59 | 17.42 | 11.81 | -12.15 | 7.75 | -5.72 | -17.73 | 11.53 | 8.88 | -6.79 | 7.91 | -0.77 | 13.48 | 3.52 | -16.33 | 6.27 | 5.23 | -3.38 | 20.4 | 28911 | -0.83 | -2.24 |
| 20Q1 (5) | 195.5 | -26.56 | -27.05 | 15.58 | -22.06 | -19.81 | 8.22 | -9.87 | -8.16 | 10.59 | -24.03 | -17.78 | 7.97 | 6.12 | 9.92 | 4.20 | 22.73 | 25.9 | 5.42 | 3.44 | 12.71 | 29154 | 1.97 | -5.68 |
| 19Q4 (4) | 266.2 | -3.66 | 0.0 | 19.99 | -10.96 | 0.0 | 9.12 | 2.59 | 0.0 | 13.94 | 13.43 | 0.0 | 7.51 | -7.57 | 0.0 | 3.43 | 6.49 | 0.0 | 5.24 | 17.74 | 0.0 | 28590 | -0.88 | 0.0 |
| 19Q3 (3) | 276.32 | -2.9 | 0.0 | 22.45 | 13.21 | 0.0 | 8.89 | -5.63 | 0.0 | 12.29 | -0.65 | 0.0 | 8.12 | 16.59 | 0.0 | 3.22 | -2.81 | 0.0 | 4.45 | 2.32 | 0.0 | 28844 | -2.46 | 0.0 |
| 19Q2 (2) | 284.56 | 6.18 | 0.0 | 19.83 | 2.06 | 0.0 | 9.42 | 5.25 | 0.0 | 12.37 | -3.96 | 0.0 | 6.97 | -3.88 | 0.0 | 3.31 | -0.87 | 0.0 | 4.35 | -9.55 | 0.0 | 29572 | -4.33 | 0.0 |
| 19Q1 (1) | 268.0 | 0.0 | 0.0 | 19.43 | 0.0 | 0.0 | 8.95 | 0.0 | 0.0 | 12.88 | 0.0 | 0.0 | 7.25 | 0.0 | 0.0 | 3.34 | 0.0 | 0.0 | 4.81 | 0.0 | 0.0 | 30909 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 962.01 | -2.46 | 57.36 | -7.39 | 34.78 | 0.64 | 37.83 | -4.01 | 5.96 | -5.06 | 3.62 | 3.17 | 3.93 | -1.59 | 23722 | 0.0 |
| 2022 (9) | 986.23 | -2.87 | 61.94 | -8.58 | 34.56 | -4.05 | 39.41 | -9.55 | 6.28 | -5.87 | 3.50 | -1.22 | 4.00 | -6.88 | 23722 | -7.33 |
| 2021 (8) | 1015.37 | 5.54 | 67.75 | -6.85 | 36.02 | 1.75 | 43.57 | -4.85 | 6.67 | -11.74 | 3.55 | -3.59 | 4.29 | -9.84 | 25599 | -10.48 |
| 2020 (7) | 962.09 | -12.14 | 72.73 | -10.98 | 35.4 | -2.69 | 45.79 | -11.05 | 7.56 | 1.33 | 3.68 | 10.76 | 4.76 | 1.24 | 28596 | 0.02 |
| 2019 (6) | 1095.08 | 0.26 | 81.7 | 2.02 | 36.38 | 1.88 | 51.48 | -3.4 | 7.46 | 1.76 | 3.32 | 1.61 | 4.70 | -3.65 | 28590 | -2.22 |
| 2018 (5) | 1092.21 | -2.75 | 80.08 | -5.77 | 35.71 | -3.25 | 53.29 | 4.67 | 7.33 | -3.1 | 3.27 | -0.52 | 4.88 | 7.63 | 29240 | -5.17 |
| 2017 (4) | 1123.09 | -4.33 | 84.98 | -8.54 | 36.91 | 5.58 | 50.91 | 5.4 | 7.57 | -4.41 | 3.29 | 10.35 | 4.53 | 10.17 | 30833 | 3.1 |
| 2016 (3) | 1173.88 | 0.57 | 92.92 | 1.02 | 34.96 | 2.37 | 48.3 | 11.7 | 7.92 | 0.45 | 2.98 | 1.79 | 4.11 | 11.07 | 29905 | 22.03 |
| 2015 (2) | 1167.26 | -9.52 | 91.98 | 8.53 | 34.15 | 13.57 | 43.24 | 33.91 | 7.88 | 19.96 | 2.93 | 25.52 | 3.70 | 48.01 | 24507 | -0.33 |
| 2014 (1) | 1290.14 | -3.06 | 84.75 | 14.87 | 30.07 | 9.27 | 32.29 | 8.25 | 6.57 | 0 | 2.33 | 0 | 2.50 | 0 | 24588 | 4.6 |
