- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.4 | -17.81 | -31.82 | 0.17 | 0.0 | -22.73 | 0.23 | 0.0 | -4.17 | 0.06 | 20.0 | -64.71 | 7.08 | 21.67 | 13.33 | 9.58 | 21.67 | 40.56 | 2.50 | 46.0 | -48.24 | 410 | 0.0 | 0.0 |
| 23Q3 (19) | 2.92 | -12.05 | -6.41 | 0.17 | -5.56 | -26.09 | 0.23 | 9.52 | -4.17 | 0.05 | -16.67 | -50.0 | 5.82 | 7.38 | -21.02 | 7.88 | 24.53 | 2.4 | 1.71 | -5.25 | -46.58 | 410 | 0.0 | 14.53 |
| 23Q2 (18) | 3.32 | 12.16 | 9.21 | 0.18 | 0.0 | -18.18 | 0.21 | -4.55 | 0.0 | 0.06 | 50.0 | -14.29 | 5.42 | -10.84 | -25.08 | 6.33 | -14.9 | -8.43 | 1.81 | 33.73 | -21.51 | 410 | 0.0 | 14.53 |
| 23Q1 (17) | 2.96 | -15.91 | 9.23 | 0.18 | -18.18 | 0.0 | 0.22 | -8.33 | -4.35 | 0.04 | -76.47 | -50.0 | 6.08 | -2.7 | -8.45 | 7.43 | 9.01 | -12.43 | 1.35 | -72.02 | -54.22 | 410 | 0.0 | 14.53 |
| 22Q4 (16) | 3.52 | 12.82 | 33.84 | 0.22 | -4.35 | 4.76 | 0.24 | 0.0 | 4.35 | 0.17 | 70.0 | 0.0 | 6.25 | -15.22 | -21.73 | 6.82 | -11.36 | -22.04 | 4.83 | 50.68 | -25.28 | 410 | 14.53 | 14.53 |
| 22Q3 (15) | 3.12 | 2.63 | 26.32 | 0.23 | 4.55 | 64.29 | 0.24 | 14.29 | 33.33 | 0.1 | 42.86 | 42.86 | 7.37 | 1.86 | 30.06 | 7.69 | 11.36 | 5.56 | 3.21 | 39.19 | 13.1 | 358 | 0.0 | 7.51 |
| 22Q2 (14) | 3.04 | 12.18 | 28.81 | 0.22 | 22.22 | 57.14 | 0.21 | -8.7 | 10.53 | 0.07 | -12.5 | -22.22 | 7.24 | 8.95 | 21.99 | 6.91 | -18.61 | -14.2 | 2.30 | -22.0 | -39.62 | 358 | 0.0 | 7.51 |
| 22Q1 (13) | 2.71 | 3.04 | 13.39 | 0.18 | -14.29 | 38.46 | 0.23 | 0.0 | 21.05 | 0.08 | -52.94 | -27.27 | 6.64 | -16.82 | 22.11 | 8.49 | -2.95 | 6.76 | 2.95 | -54.33 | -35.86 | 358 | 0.0 | 7.51 |
| 21Q4 (12) | 2.63 | 6.48 | 27.05 | 0.21 | 50.0 | 61.54 | 0.23 | 27.78 | 27.78 | 0.17 | 142.86 | 112.5 | 7.98 | 40.87 | 27.14 | 8.75 | 20.0 | 0.57 | 6.46 | 128.08 | 67.25 | 358 | 7.51 | 7.51 |
| 21Q3 (11) | 2.47 | 4.66 | 45.29 | 0.14 | 0.0 | 27.27 | 0.18 | -5.26 | 0.0 | 0.07 | -22.22 | 40.0 | 5.67 | -4.45 | -12.4 | 7.29 | -9.48 | -31.17 | 2.83 | -25.69 | -3.64 | 333 | 0.0 | 1.83 |
| 21Q2 (10) | 2.36 | -1.26 | 30.39 | 0.14 | 7.69 | 27.27 | 0.19 | 0.0 | 0.0 | 0.09 | -18.18 | 28.57 | 5.93 | 9.06 | -2.39 | 8.05 | 1.27 | -23.31 | 3.81 | -17.14 | -1.39 | 333 | 0.0 | 1.83 |
| 21Q1 (9) | 2.39 | 15.46 | 46.63 | 0.13 | 0.0 | 44.44 | 0.19 | 5.56 | 0.0 | 0.11 | 37.5 | 120.0 | 5.44 | -13.39 | -1.49 | 7.95 | -8.58 | -31.8 | 4.60 | 19.09 | 50.04 | 333 | 0.0 | -32.45 |
| 20Q4 (8) | 2.07 | 21.76 | 11.29 | 0.13 | 18.18 | 0.0 | 0.18 | 0.0 | -30.77 | 0.08 | 60.0 | 166.67 | 6.28 | -2.94 | -10.14 | 8.70 | -17.87 | -37.79 | 3.86 | 31.4 | 139.61 | 333 | 1.83 | -32.45 |
| 20Q3 (7) | 1.7 | -6.08 | -20.19 | 0.11 | 0.0 | -21.43 | 0.18 | -5.26 | -14.29 | 0.05 | -28.57 | 66.67 | 6.47 | 6.47 | -1.55 | 10.59 | 0.87 | 7.39 | 2.94 | -23.95 | 108.82 | 327 | 0.0 | -33.67 |
| 20Q2 (6) | 1.81 | 11.04 | -25.51 | 0.11 | 22.22 | -35.29 | 0.19 | 0.0 | -13.64 | 0.07 | 40.0 | 75.0 | 6.08 | 10.07 | -13.13 | 10.50 | -9.94 | 15.95 | 3.87 | 26.08 | 134.94 | 327 | -33.67 | -33.67 |
| 20Q1 (5) | 1.63 | -12.37 | -32.64 | 0.09 | -30.77 | -47.06 | 0.19 | -26.92 | -5.0 | 0.05 | 66.67 | 0.0 | 5.52 | -21.0 | -21.4 | 11.66 | -16.61 | 41.04 | 3.07 | 90.18 | 48.47 | 493 | 0.0 | 0.0 |
| 19Q4 (4) | 1.86 | -12.68 | 0.0 | 0.13 | -7.14 | 0.0 | 0.26 | 23.81 | 0.0 | 0.03 | 0.0 | 0.0 | 6.99 | 6.34 | 0.0 | 13.98 | 41.78 | 0.0 | 1.61 | 14.52 | 0.0 | 493 | 0.0 | 0.0 |
| 19Q3 (3) | 2.13 | -12.35 | 0.0 | 0.14 | -17.65 | 0.0 | 0.21 | -4.55 | 0.0 | 0.03 | -25.0 | 0.0 | 6.57 | -6.05 | 0.0 | 9.86 | 8.9 | 0.0 | 1.41 | -14.44 | 0.0 | 493 | 0.0 | 0.0 |
| 19Q2 (2) | 2.43 | 0.41 | 0.0 | 0.17 | 0.0 | 0.0 | 0.22 | 10.0 | 0.0 | 0.04 | -20.0 | 0.0 | 7.00 | -0.41 | 0.0 | 9.05 | 9.55 | 0.0 | 1.65 | -20.33 | 0.0 | 493 | 0.0 | 0.0 |
| 19Q1 (1) | 2.42 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 7.02 | 0.0 | 0.0 | 8.26 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 493 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.6 | -6.3 | 0.7 | -17.65 | 0.88 | -3.3 | 0.21 | -48.78 | 6.03 | -12.11 | 7.59 | 3.21 | 1.81 | -45.34 | 410 | 0.0 |
| 2022 (9) | 12.38 | 25.69 | 0.85 | 39.34 | 0.91 | 15.19 | 0.41 | -4.65 | 6.87 | 10.87 | 7.35 | -8.35 | 3.31 | -24.14 | 410 | 14.53 |
| 2021 (8) | 9.85 | 36.62 | 0.61 | 38.64 | 0.79 | 5.33 | 0.43 | 72.0 | 6.19 | 1.48 | 8.02 | -22.9 | 4.37 | 25.9 | 358 | 7.51 |
| 2020 (7) | 7.21 | -18.44 | 0.44 | -29.03 | 0.75 | -16.67 | 0.25 | 56.25 | 6.10 | -12.99 | 10.40 | 2.17 | 3.47 | 91.57 | 333 | 1.83 |
| 2019 (6) | 8.84 | -37.39 | 0.62 | -27.91 | 0.9 | 7.14 | 0.16 | -46.67 | 7.01 | 15.15 | 10.18 | 71.14 | 1.81 | -14.81 | 327 | -33.67 |
| 2018 (5) | 14.12 | 12.15 | 0.86 | -26.5 | 0.84 | 7.69 | 0.3 | -25.0 | 6.09 | -34.46 | 5.95 | -3.98 | 2.12 | -33.13 | 493 | -4.27 |
| 2017 (4) | 12.59 | 25.02 | 1.17 | 48.1 | 0.78 | 6.85 | 0.4 | 5.26 | 9.29 | 18.46 | 6.20 | -14.54 | 3.18 | -15.81 | 515 | -3.92 |
| 2016 (3) | 10.07 | 16.82 | 0.79 | 11.27 | 0.73 | -2.67 | 0.38 | -19.15 | 7.85 | -4.75 | 7.25 | -16.68 | 3.77 | -30.79 | 536 | 24.36 |
| 2015 (2) | 8.62 | -25.69 | 0.71 | 5.97 | 0.75 | 8.7 | 0.47 | 123.81 | 8.24 | 42.6 | 8.70 | 46.27 | 5.45 | 201.18 | 431 | -0.46 |
| 2014 (1) | 11.6 | 12.19 | 0.67 | 8.06 | 0.69 | 15.0 | 0.21 | 75.0 | 5.78 | 0 | 5.95 | 0 | 1.81 | 0 | 433 | 2.61 |
