- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.31 | -15.9 | -37.25 | 0.24 | -11.11 | -35.14 | 0.44 | 22.22 | 12.82 | 0.02 | 0.0 | -50.0 | 1.13 | 5.7 | 3.37 | 2.06 | 45.34 | 79.79 | 0.09 | 18.91 | -20.32 | 629 | -2.02 | -2.02 |
| 23Q3 (19) | 25.34 | -12.32 | -12.04 | 0.27 | -12.9 | -6.9 | 0.36 | 0.0 | -7.69 | 0.02 | 0.0 | 0.0 | 1.07 | -0.67 | 5.85 | 1.42 | 14.05 | 4.95 | 0.08 | 14.05 | 13.69 | 642 | 0.0 | -2.58 |
| 23Q2 (18) | 28.9 | -8.28 | -22.08 | 0.31 | -3.12 | 14.81 | 0.36 | -7.69 | 0.0 | 0.02 | 0.0 | -33.33 | 1.07 | 5.62 | 47.35 | 1.25 | 0.64 | 28.34 | 0.07 | 9.03 | -14.44 | 642 | 0.0 | -2.58 |
| 23Q1 (17) | 31.51 | -7.21 | -21.89 | 0.32 | -13.51 | 3.23 | 0.39 | 0.0 | -4.88 | 0.02 | -50.0 | 0.0 | 1.02 | -6.79 | 32.15 | 1.24 | 7.78 | 21.78 | 0.06 | -46.11 | 28.02 | 642 | 0.0 | -2.58 |
| 22Q4 (16) | 33.96 | 17.88 | -23.77 | 0.37 | 27.59 | 0.0 | 0.39 | 0.0 | -40.0 | 0.04 | 100.0 | -33.33 | 1.09 | 8.24 | 31.18 | 1.15 | -15.16 | -21.29 | 0.12 | 69.67 | -12.54 | 642 | -2.58 | -2.58 |
| 22Q3 (15) | 28.81 | -22.32 | -43.39 | 0.29 | 7.41 | -23.68 | 0.39 | 8.33 | -27.78 | 0.02 | -33.33 | -33.33 | 1.01 | 38.28 | 34.8 | 1.35 | 39.47 | 27.57 | 0.07 | -14.17 | 17.76 | 659 | 0.0 | -4.91 |
| 22Q2 (14) | 37.09 | -8.06 | -11.77 | 0.27 | -12.9 | -15.62 | 0.36 | -12.2 | -12.2 | 0.03 | 50.0 | -25.0 | 0.73 | -5.27 | -4.36 | 0.97 | -4.5 | -0.48 | 0.08 | 63.14 | -14.99 | 659 | 0.0 | -4.91 |
| 22Q1 (13) | 40.34 | -9.45 | 31.66 | 0.31 | -16.22 | -3.12 | 0.41 | -36.92 | -8.89 | 0.02 | -66.67 | -33.33 | 0.77 | -7.47 | -26.42 | 1.02 | -30.34 | -30.8 | 0.05 | -63.19 | -49.36 | 659 | 0.0 | -4.91 |
| 21Q4 (12) | 44.55 | -12.46 | 84.17 | 0.37 | -2.63 | 48.0 | 0.65 | 20.37 | 47.73 | 0.06 | 100.0 | 20.0 | 0.83 | 11.23 | -19.64 | 1.46 | 37.5 | -19.79 | 0.13 | 128.46 | -34.84 | 659 | -4.91 | -4.91 |
| 21Q3 (11) | 50.89 | 21.05 | 74.04 | 0.38 | 18.75 | 35.71 | 0.54 | 31.71 | 14.89 | 0.03 | -25.0 | -25.0 | 0.75 | -1.9 | -22.02 | 1.06 | 8.8 | -33.99 | 0.06 | -38.04 | -56.91 | 693 | 0.0 | -2.67 |
| 21Q2 (10) | 42.04 | 37.21 | 58.88 | 0.32 | 0.0 | 23.08 | 0.41 | -8.89 | -4.65 | 0.04 | 33.33 | -77.78 | 0.76 | -27.12 | -22.54 | 0.98 | -33.6 | -39.99 | 0.10 | -2.82 | -86.01 | 693 | 0.0 | -2.67 |
| 21Q1 (9) | 30.64 | 26.66 | 7.89 | 0.32 | 28.0 | 6.67 | 0.45 | 2.27 | 2.27 | 0.03 | -40.0 | 0.0 | 1.04 | 1.05 | -1.13 | 1.47 | -19.26 | -5.2 | 0.10 | -52.63 | -7.31 | 693 | 0.0 | -2.67 |
| 20Q4 (8) | 24.19 | -17.27 | -5.73 | 0.25 | -10.71 | -21.88 | 0.44 | -6.38 | -8.33 | 0.05 | 25.0 | -66.67 | 1.03 | 7.93 | -17.13 | 1.82 | 13.16 | -2.76 | 0.21 | 51.1 | -64.64 | 693 | -2.67 | -2.67 |
| 20Q3 (7) | 29.24 | 10.51 | -16.34 | 0.28 | 7.69 | -15.15 | 0.47 | 9.3 | 6.82 | 0.04 | -77.78 | 0.0 | 0.96 | -2.55 | 1.42 | 1.61 | -1.09 | 27.68 | 0.14 | -79.89 | 19.53 | 712 | 0.0 | -6.56 |
| 20Q2 (6) | 26.46 | -6.83 | -17.05 | 0.26 | -13.33 | -23.53 | 0.43 | -2.27 | -2.27 | 0.18 | 500.0 | 100.0 | 0.98 | -6.98 | -7.81 | 1.63 | 4.89 | 17.82 | 0.68 | 543.99 | 141.12 | 712 | 0.0 | -6.56 |
| 20Q1 (5) | 28.4 | 10.68 | -8.42 | 0.3 | -6.25 | 0.0 | 0.44 | -8.33 | 4.76 | 0.03 | -80.0 | -25.0 | 1.06 | -15.29 | 9.19 | 1.55 | -17.18 | 14.39 | 0.11 | -81.93 | -18.11 | 712 | 0.0 | -6.56 |
| 19Q4 (4) | 25.66 | -26.58 | 0.0 | 0.32 | -3.03 | 0.0 | 0.48 | 9.09 | 0.0 | 0.15 | 275.0 | 0.0 | 1.25 | 32.08 | 0.0 | 1.87 | 48.59 | 0.0 | 0.58 | 410.77 | 0.0 | 712 | -6.56 | 0.0 |
| 19Q3 (3) | 34.95 | 9.56 | 0.0 | 0.33 | -2.94 | 0.0 | 0.44 | 0.0 | 0.0 | 0.04 | -55.56 | 0.0 | 0.94 | -11.41 | 0.0 | 1.26 | -8.73 | 0.0 | 0.11 | -59.43 | 0.0 | 762 | 0.0 | 0.0 |
| 19Q2 (2) | 31.9 | 2.87 | 0.0 | 0.34 | 13.33 | 0.0 | 0.44 | 4.76 | 0.0 | 0.09 | 125.0 | 0.0 | 1.07 | 10.17 | 0.0 | 1.38 | 1.84 | 0.0 | 0.28 | 118.72 | 0.0 | 762 | 0.0 | 0.0 |
| 19Q1 (1) | 31.01 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 762 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 107.07 | -23.64 | 1.14 | -8.8 | 1.55 | -0.64 | 0.09 | -18.18 | 1.06 | 19.43 | 1.45 | 30.11 | 0.08 | 7.14 | 629 | -2.02 |
| 2022 (9) | 140.21 | -16.61 | 1.25 | -10.07 | 1.56 | -23.9 | 0.11 | -31.25 | 0.89 | 7.84 | 1.11 | -8.75 | 0.08 | -17.56 | 642 | -2.58 |
| 2021 (8) | 168.13 | 55.26 | 1.39 | 28.7 | 2.05 | 14.53 | 0.16 | -46.67 | 0.83 | -17.1 | 1.22 | -26.24 | 0.10 | -65.65 | 659 | -4.91 |
| 2020 (7) | 108.29 | -12.32 | 1.08 | -16.92 | 1.79 | 1.13 | 0.3 | -6.25 | 1.00 | -5.25 | 1.65 | 15.34 | 0.28 | 6.93 | 693 | -2.67 |
| 2019 (6) | 123.51 | -17.0 | 1.3 | -1.52 | 1.77 | -3.8 | 0.32 | 88.24 | 1.05 | 18.65 | 1.43 | 15.89 | 0.26 | 126.78 | 712 | -6.56 |
| 2018 (5) | 148.8 | -21.34 | 1.32 | -16.46 | 1.84 | -2.13 | 0.17 | -5.56 | 0.89 | 6.22 | 1.24 | 24.43 | 0.11 | 20.07 | 762 | -5.22 |
| 2017 (4) | 189.18 | 45.29 | 1.58 | 31.67 | 1.88 | 0.53 | 0.18 | -47.06 | 0.84 | -9.38 | 0.99 | -30.8 | 0.10 | -63.56 | 804 | -15.72 |
| 2016 (3) | 130.21 | -11.86 | 1.2 | 0.84 | 1.87 | -11.79 | 0.34 | 112.5 | 0.92 | 14.41 | 1.44 | 0.08 | 0.26 | 141.09 | 954 | 0.0 |
| 2015 (2) | 147.73 | -28.84 | 1.19 | -20.13 | 2.12 | -20.9 | 0.16 | 60.0 | 0.81 | 12.23 | 1.44 | 11.16 | 0.11 | 124.84 | 954 | 0.0 |
| 2014 (1) | 207.6 | 12.0 | 1.49 | 11.19 | 2.68 | -5.3 | 0.1 | -28.57 | 0.72 | 0 | 1.29 | 0 | 0.05 | 0 | 954 | 0.0 |
