- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18.17 | -22.25 | -14.33 | 1.02 | -31.08 | 209.09 | 0.65 | -17.72 | -12.16 | 0.12 | 0 | 100.0 | 5.61 | -11.36 | 260.8 | 3.58 | 5.83 | 2.53 | 0.66 | 0 | 133.46 | 1156 | 0.0 | 0.0 |
| 23Q3 (19) | 23.37 | 5.18 | 3.36 | 1.48 | 38.32 | 114.49 | 0.79 | 2.6 | 12.86 | 0 | 0 | -100.0 | 6.33 | 31.51 | 107.52 | 3.38 | -2.45 | 9.19 | 0.00 | 0 | -100.0 | 1156 | 0.0 | 11.05 |
| 23Q2 (18) | 22.22 | 8.76 | -21.79 | 1.07 | -32.7 | 78.33 | 0.77 | 13.24 | 18.46 | 0 | 0 | -100.0 | 4.82 | -38.13 | 128.01 | 3.47 | 4.11 | 51.46 | 0.00 | 0 | -100.0 | 1156 | 0.0 | 11.05 |
| 23Q1 (17) | 20.43 | -3.68 | -13.1 | 1.59 | 381.82 | 211.76 | 0.68 | -8.11 | -9.33 | 0 | -100.0 | 0 | 7.78 | 400.21 | 258.77 | 3.33 | -4.6 | 4.34 | 0.00 | -100.0 | 0 | 1156 | 0.0 | 11.05 |
| 22Q4 (16) | 21.21 | -6.19 | 4.38 | 0.33 | -52.17 | -26.67 | 0.74 | 5.71 | -5.13 | 0.06 | 200.0 | 200.0 | 1.56 | -49.02 | -29.74 | 3.49 | 12.69 | -9.11 | 0.28 | 219.8 | 187.41 | 1156 | 11.05 | 11.05 |
| 22Q3 (15) | 22.61 | -20.42 | -6.03 | 0.69 | 15.0 | 25.45 | 0.7 | 7.69 | 14.75 | 0.02 | 100.0 | 100.0 | 3.05 | 44.5 | 33.5 | 3.10 | 35.32 | 22.11 | 0.09 | 151.3 | 112.83 | 1041 | 0.0 | -0.48 |
| 22Q2 (14) | 28.41 | 20.84 | -13.73 | 0.6 | 17.65 | -6.25 | 0.65 | -13.33 | 4.84 | 0.01 | 0 | 0.0 | 2.11 | -2.64 | 8.67 | 2.29 | -28.28 | 21.52 | 0.04 | 0 | 15.91 | 1041 | 0.0 | -0.48 |
| 22Q1 (13) | 23.51 | 15.7 | -20.82 | 0.51 | 13.33 | -27.14 | 0.75 | -3.85 | 22.95 | 0 | -100.0 | -100.0 | 2.17 | -2.04 | -7.99 | 3.19 | -16.89 | 55.27 | 0.00 | -100.0 | -100.0 | 1041 | 0.0 | -0.48 |
| 21Q4 (12) | 20.32 | -15.54 | 17.59 | 0.45 | -18.18 | 28.57 | 0.78 | 27.87 | 23.81 | 0.02 | 100.0 | -33.33 | 2.21 | -3.12 | 9.34 | 3.84 | 51.4 | 5.29 | 0.10 | 136.81 | -43.31 | 1041 | -0.48 | -0.48 |
| 21Q3 (11) | 24.06 | -26.94 | 26.77 | 0.55 | -14.06 | 66.67 | 0.61 | -1.61 | 0.0 | 0.01 | 0.0 | -50.0 | 2.29 | 17.62 | 31.48 | 2.54 | 34.66 | -21.11 | 0.04 | 36.87 | -60.56 | 1046 | 0.0 | 2.75 |
| 21Q2 (10) | 32.93 | 10.91 | 52.1 | 0.64 | -8.57 | 77.78 | 0.62 | 1.64 | 3.33 | 0.01 | -66.67 | -50.0 | 1.94 | -17.57 | 16.88 | 1.88 | -8.36 | -32.06 | 0.03 | -69.95 | -67.13 | 1046 | 0.0 | 2.75 |
| 21Q1 (9) | 29.69 | 71.82 | 38.8 | 0.7 | 100.0 | 70.73 | 0.61 | -3.17 | -1.61 | 0.03 | 0.0 | 200.0 | 2.36 | 16.4 | 23.0 | 2.05 | -43.65 | -29.12 | 0.10 | -41.8 | 116.13 | 1046 | 0.0 | 2.75 |
| 20Q4 (8) | 17.28 | -8.96 | -40.9 | 0.35 | 6.06 | -41.67 | 0.63 | 3.28 | -19.23 | 0.03 | 50.0 | 0.0 | 2.03 | 16.49 | -1.29 | 3.65 | 13.44 | 36.67 | 0.17 | 64.76 | 69.21 | 1046 | 2.75 | -26.7 |
| 20Q3 (7) | 18.98 | -12.33 | -27.89 | 0.33 | -8.33 | -34.0 | 0.61 | 1.67 | -20.78 | 0.02 | 0.0 | 0.0 | 1.74 | 4.56 | -8.48 | 3.21 | 15.97 | 9.86 | 0.11 | 14.07 | 38.67 | 1018 | 0.0 | -28.66 |
| 20Q2 (6) | 21.65 | 1.22 | -21.39 | 0.36 | -12.2 | -36.84 | 0.6 | -3.23 | -13.04 | 0.02 | 100.0 | -50.0 | 1.66 | -13.25 | -19.66 | 2.77 | -4.39 | 10.61 | 0.09 | 97.6 | -36.4 | 1018 | 0.0 | -28.66 |
| 20Q1 (5) | 21.39 | -26.85 | -33.34 | 0.41 | -31.67 | -24.07 | 0.62 | -20.51 | -12.68 | 0.01 | -66.67 | -66.67 | 1.92 | -6.59 | 13.91 | 2.90 | 8.66 | 31.01 | 0.05 | -54.43 | -49.99 | 1018 | -28.66 | -28.66 |
| 19Q4 (4) | 29.24 | 11.09 | 0.0 | 0.6 | 20.0 | 0.0 | 0.78 | 1.3 | 0.0 | 0.03 | 50.0 | 0.0 | 2.05 | 8.02 | 0.0 | 2.67 | -8.82 | 0.0 | 0.10 | 35.02 | 0.0 | 1427 | 0.0 | 0.0 |
| 19Q3 (3) | 26.32 | -4.43 | 0.0 | 0.5 | -12.28 | 0.0 | 0.77 | 11.59 | 0.0 | 0.02 | -50.0 | 0.0 | 1.90 | -8.21 | 0.0 | 2.93 | 16.77 | 0.0 | 0.08 | -47.68 | 0.0 | 1427 | 0.0 | 0.0 |
| 19Q2 (2) | 27.54 | -14.18 | 0.0 | 0.57 | 5.56 | 0.0 | 0.69 | -2.82 | 0.0 | 0.04 | 33.33 | 0.0 | 2.07 | 22.99 | 0.0 | 2.51 | 13.24 | 0.0 | 0.15 | 55.36 | 0.0 | 1427 | 0.0 | 0.0 |
| 19Q1 (1) | 32.09 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 2.21 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 1427 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 84.2 | -12.05 | 5.17 | 142.72 | 2.88 | 1.41 | 0.12 | 33.33 | 6.14 | 175.99 | 3.42 | 15.31 | 0.14 | 51.61 | 1156 | 0.0 |
| 2022 (9) | 95.74 | -10.52 | 2.13 | -8.58 | 2.84 | 8.4 | 0.09 | 28.57 | 2.22 | 2.17 | 2.97 | 21.15 | 0.09 | 43.69 | 1156 | 11.05 |
| 2021 (8) | 107.0 | 34.93 | 2.33 | 60.69 | 2.62 | 6.5 | 0.07 | -22.22 | 2.18 | 19.09 | 2.45 | -21.07 | 0.07 | -42.36 | 1041 | -0.48 |
| 2020 (7) | 79.3 | -31.16 | 1.45 | -34.39 | 2.46 | -16.89 | 0.09 | -18.18 | 1.83 | -4.69 | 3.10 | 20.72 | 0.11 | 18.85 | 1046 | 2.75 |
| 2019 (6) | 115.19 | 3.62 | 2.21 | -6.36 | 2.96 | -4.82 | 0.11 | 120.0 | 1.92 | -9.62 | 2.57 | -8.14 | 0.10 | 112.32 | 1018 | -28.66 |
| 2018 (5) | 111.17 | 41.91 | 2.36 | 11.32 | 3.11 | -11.65 | 0.05 | 0 | 2.12 | -21.55 | 2.80 | -37.74 | 0.04 | 0 | 1427 | -5.06 |
| 2017 (4) | 78.34 | 12.46 | 2.12 | 0.0 | 3.52 | 8.31 | 0 | 0 | 2.71 | -11.08 | 4.49 | -3.69 | 0.00 | 0 | 1503 | 8.13 |
| 2016 (3) | 69.66 | -6.97 | 2.12 | 2.42 | 3.25 | -7.67 | 0 | 0 | 3.04 | 10.09 | 4.67 | -0.75 | 0.00 | 0 | 1390 | 3.89 |
| 2015 (2) | 74.88 | -16.86 | 2.07 | -8.41 | 3.52 | 14.29 | 0 | 0 | 2.76 | 10.17 | 4.70 | 37.47 | 0.00 | 0 | 1338 | -8.79 |
| 2014 (1) | 90.07 | -11.22 | 2.26 | -14.72 | 3.08 | 10.39 | 0 | 0 | 2.51 | 0 | 3.42 | 0 | 0.00 | 0 | 1467 | 30.87 |
