- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 197.26 | 6.71 | 1.94 | 14.71 | 1.38 | 11.1 | 9.91 | 1.23 | 0.92 | 1.38 | -3.5 | 46.81 | 7.46 | -4.99 | 8.98 | 5.02 | -5.14 | -1.01 | 0.70 | -9.56 | 44.01 | 11679 | 0.0 | 0.0 |
| 23Q3 (19) | 184.86 | 2.0 | -9.4 | 14.51 | 6.61 | 0.9 | 9.79 | 2.41 | 0.72 | 1.43 | 8.33 | -10.06 | 7.85 | 4.53 | 11.38 | 5.30 | 0.4 | 11.18 | 0.77 | 6.21 | -0.73 | 11679 | 0.0 | -2.41 |
| 23Q2 (18) | 181.24 | 3.38 | -9.68 | 13.61 | 7.42 | -4.89 | 9.56 | 3.02 | 4.82 | 1.32 | 3.12 | -11.41 | 7.51 | 3.9 | 5.3 | 5.27 | -0.35 | 16.06 | 0.73 | -0.25 | -1.92 | 11679 | 0.0 | -2.41 |
| 23Q1 (17) | 175.31 | -9.4 | -11.53 | 12.67 | -4.31 | -11.27 | 9.28 | -5.5 | -0.22 | 1.28 | 36.17 | -15.79 | 7.23 | 5.62 | 0.29 | 5.29 | 4.31 | 12.79 | 0.73 | 50.3 | -4.81 | 11679 | 0.0 | -2.41 |
| 22Q4 (16) | 193.5 | -5.17 | -10.62 | 13.24 | -7.93 | -9.87 | 9.82 | 1.03 | 5.59 | 0.94 | -40.88 | -24.8 | 6.84 | -2.91 | 0.83 | 5.07 | 6.54 | 18.13 | 0.49 | -37.66 | -15.87 | 11679 | -2.41 | -2.41 |
| 22Q3 (15) | 204.05 | 1.69 | 3.13 | 14.38 | 0.49 | 6.99 | 9.72 | 6.58 | -1.02 | 1.59 | 6.71 | 17.78 | 7.05 | -1.18 | 3.75 | 4.76 | 4.81 | -4.02 | 0.78 | 4.94 | 14.2 | 11968 | 0.0 | 4.46 |
| 22Q2 (14) | 200.66 | 1.26 | -11.02 | 14.31 | 0.21 | -1.85 | 9.12 | -1.94 | -2.98 | 1.49 | -1.97 | -19.02 | 7.13 | -1.04 | 10.3 | 4.55 | -3.16 | 9.03 | 0.74 | -3.19 | -9.0 | 11968 | 0.0 | 4.46 |
| 22Q1 (13) | 198.16 | -8.46 | -7.03 | 14.28 | -2.79 | -1.38 | 9.3 | 0.0 | -3.53 | 1.52 | 21.6 | -6.75 | 7.21 | 6.2 | 6.07 | 4.69 | 9.25 | 3.77 | 0.77 | 32.84 | 0.3 | 11968 | 0.0 | 4.46 |
| 21Q4 (12) | 216.48 | 9.41 | 3.54 | 14.69 | 9.3 | -3.1 | 9.3 | -5.3 | -7.74 | 1.25 | -7.41 | -37.19 | 6.79 | -0.1 | -6.41 | 4.30 | -13.44 | -10.89 | 0.58 | -15.37 | -39.33 | 11968 | 4.46 | 4.46 |
| 21Q3 (11) | 197.86 | -12.26 | 5.31 | 13.44 | -7.82 | 5.83 | 9.82 | 4.47 | 1.76 | 1.35 | -26.63 | 50.0 | 6.79 | 5.06 | 0.49 | 4.96 | 19.06 | -3.37 | 0.68 | -16.38 | 42.44 | 11457 | 0.0 | 0.1 |
| 21Q2 (10) | 225.5 | 5.8 | 30.0 | 14.58 | 0.69 | 29.37 | 9.4 | -2.49 | 9.94 | 1.84 | 12.88 | 162.86 | 6.47 | -4.83 | -0.49 | 4.17 | -7.83 | -15.43 | 0.82 | 6.7 | 102.2 | 11457 | 0.0 | 0.1 |
| 21Q1 (9) | 213.14 | 1.94 | 31.63 | 14.48 | -4.49 | 7.82 | 9.64 | -4.37 | 12.09 | 1.63 | -18.09 | 114.47 | 6.79 | -6.3 | -18.09 | 4.52 | -6.19 | -14.84 | 0.76 | -19.65 | 62.93 | 11457 | 0.0 | 0.03 |
| 20Q4 (8) | 209.08 | 11.28 | 8.11 | 15.16 | 19.37 | 6.46 | 10.08 | 4.46 | -9.68 | 1.99 | 121.11 | 128.74 | 7.25 | 7.27 | -1.52 | 4.82 | -6.13 | -16.45 | 0.95 | 98.7 | 111.58 | 11457 | 0.1 | 0.03 |
| 20Q3 (7) | 187.89 | 8.32 | -1.61 | 12.7 | 12.69 | -8.76 | 9.65 | 12.87 | 3.88 | 0.9 | 28.57 | -9.09 | 6.76 | 4.03 | -7.27 | 5.14 | 4.2 | 5.57 | 0.48 | 18.7 | -7.61 | 11446 | 0.0 | -0.07 |
| 20Q2 (6) | 173.46 | 7.13 | -8.51 | 11.27 | -16.08 | -12.43 | 8.55 | -0.58 | -0.58 | 0.7 | -7.89 | -24.73 | 6.50 | -21.67 | -4.29 | 4.93 | -7.2 | 8.66 | 0.40 | -14.02 | -17.73 | 11446 | -0.07 | -0.07 |
| 20Q1 (5) | 161.92 | -16.28 | -6.76 | 13.43 | -5.69 | 2.99 | 8.6 | -22.94 | -5.29 | 0.76 | -12.64 | 5.56 | 8.29 | 12.65 | 10.46 | 5.31 | -7.96 | 1.58 | 0.47 | 4.34 | 13.21 | 11454 | 0.0 | 0.0 |
| 19Q4 (4) | 193.4 | 1.28 | 0.0 | 14.24 | 2.3 | 0.0 | 11.16 | 20.13 | 0.0 | 0.87 | -12.12 | 0.0 | 7.36 | 1.01 | 0.0 | 5.77 | 18.61 | 0.0 | 0.45 | -13.23 | 0.0 | 11454 | 0.0 | 0.0 |
| 19Q3 (3) | 190.96 | 0.72 | 0.0 | 13.92 | 8.16 | 0.0 | 9.29 | 8.02 | 0.0 | 0.99 | 6.45 | 0.0 | 7.29 | 7.38 | 0.0 | 4.86 | 7.25 | 0.0 | 0.52 | 5.69 | 0.0 | 11454 | 0.0 | 0.0 |
| 19Q2 (2) | 189.59 | 9.17 | 0.0 | 12.87 | -1.3 | 0.0 | 8.6 | -5.29 | 0.0 | 0.93 | 29.17 | 0.0 | 6.79 | -9.6 | 0.0 | 4.54 | -13.24 | 0.0 | 0.49 | 18.31 | 0.0 | 11454 | 0.0 | 0.0 |
| 19Q1 (1) | 173.66 | 0.0 | 0.0 | 13.04 | 0.0 | 0.0 | 9.08 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 7.51 | 0.0 | 0.0 | 5.23 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 11454 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 738.67 | -7.24 | 55.51 | -1.23 | 38.55 | 1.58 | 5.41 | -2.35 | 7.51 | 6.49 | 5.22 | 9.51 | 0.73 | 5.28 | 11679 | 0.0 |
| 2022 (9) | 796.36 | -6.64 | 56.2 | -1.73 | 37.95 | -0.55 | 5.54 | -8.88 | 7.06 | 5.26 | 4.77 | 6.52 | 0.70 | -2.4 | 11679 | -2.41 |
| 2021 (8) | 852.99 | 16.47 | 57.19 | 8.81 | 38.16 | 3.5 | 6.08 | 39.77 | 6.70 | -6.58 | 4.47 | -11.14 | 0.71 | 20.0 | 11968 | 4.46 |
| 2020 (7) | 732.35 | -2.04 | 52.56 | -2.79 | 36.87 | -3.3 | 4.35 | 23.93 | 7.18 | -0.77 | 5.03 | -1.29 | 0.59 | 26.51 | 11457 | 0.1 |
| 2019 (6) | 747.6 | -2.2 | 54.07 | 6.21 | 38.13 | -4.17 | 3.51 | 37.65 | 7.23 | 8.59 | 5.10 | -2.02 | 0.47 | 40.74 | 11446 | -0.07 |
| 2018 (5) | 764.4 | 14.48 | 50.91 | 4.69 | 39.79 | 0.56 | 2.55 | 12.83 | 6.66 | -8.56 | 5.21 | -12.16 | 0.33 | -1.44 | 11454 | 11.8 |
| 2017 (4) | 667.7 | 5.39 | 48.63 | -10.09 | 39.57 | 2.78 | 2.26 | 60.28 | 7.28 | -14.69 | 5.93 | -2.48 | 0.34 | 52.08 | 10245 | -3.56 |
| 2016 (3) | 633.54 | -0.36 | 54.09 | 5.77 | 38.5 | 3.61 | 1.41 | -4.73 | 8.54 | 6.15 | 6.08 | 3.98 | 0.22 | -4.39 | 10623 | 1.4 |
| 2015 (2) | 635.8 | 4.41 | 51.14 | -1.29 | 37.16 | 6.38 | 1.48 | 20.33 | 8.04 | -5.46 | 5.84 | 1.89 | 0.23 | 15.25 | 10476 | 2.37 |
| 2014 (1) | 608.96 | 7.34 | 51.81 | 4.25 | 34.93 | 17.25 | 1.23 | 12.84 | 8.51 | 0 | 5.74 | 0 | 0.20 | 0 | 10233 | -3.7 |
