- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.22 | 0.0 | 2.98 | 0.54 | -1.82 | -12.9 | 0.57 | 21.28 | 14.0 | 0.12 | -7.69 | -33.33 | 8.68 | -1.82 | -15.42 | 9.16 | 21.28 | 10.7 | 1.93 | -7.69 | -35.26 | 555 | 0.0 | 0.0 |
| 23Q3 (19) | 6.22 | 5.25 | -13.97 | 0.55 | -5.17 | -21.43 | 0.47 | 2.17 | -7.84 | 0.13 | -18.75 | -18.75 | 8.84 | -9.9 | -8.67 | 7.56 | -2.92 | 7.12 | 2.09 | -22.8 | -5.56 | 555 | 0.0 | 11.67 |
| 23Q2 (18) | 5.91 | 13.22 | -9.91 | 0.58 | 7.41 | -15.94 | 0.46 | 2.22 | -13.21 | 0.16 | 14.29 | -5.88 | 9.81 | -5.13 | -6.7 | 7.78 | -9.71 | -3.66 | 2.71 | 0.94 | 4.47 | 555 | 0.0 | 11.67 |
| 23Q1 (17) | 5.22 | -13.58 | -14.43 | 0.54 | -12.9 | -25.0 | 0.45 | -10.0 | -2.17 | 0.14 | -22.22 | 16.67 | 10.34 | 0.78 | -12.36 | 8.62 | 4.14 | 14.32 | 2.68 | -10.0 | 36.33 | 555 | 0.0 | 11.67 |
| 22Q4 (16) | 6.04 | -16.46 | 1.68 | 0.62 | -11.43 | 0.0 | 0.5 | -1.96 | -18.03 | 0.18 | 12.5 | 63.64 | 10.26 | 6.02 | -1.66 | 8.28 | 17.35 | -19.39 | 2.98 | 34.66 | 60.93 | 555 | 11.67 | 11.67 |
| 22Q3 (15) | 7.23 | 10.21 | 30.98 | 0.7 | 1.45 | 22.81 | 0.51 | -3.77 | -7.27 | 0.16 | -5.88 | 45.45 | 9.68 | -7.95 | -6.24 | 7.05 | -12.69 | -29.2 | 2.21 | -14.6 | 11.05 | 497 | 0.0 | -0.4 |
| 22Q2 (14) | 6.56 | 7.54 | 22.85 | 0.69 | -4.17 | 30.19 | 0.53 | 15.22 | -1.85 | 0.17 | 41.67 | 41.67 | 10.52 | -10.89 | 5.98 | 8.08 | 7.14 | -20.11 | 2.59 | 31.73 | 15.32 | 497 | 0.0 | -0.4 |
| 22Q1 (13) | 6.1 | 2.69 | 17.76 | 0.72 | 16.13 | 22.03 | 0.46 | -24.59 | -4.17 | 0.12 | 9.09 | 9.09 | 11.80 | 13.08 | 3.63 | 7.54 | -26.57 | -18.62 | 1.97 | 6.23 | -7.36 | 497 | 0.0 | -0.4 |
| 21Q4 (12) | 5.94 | 7.61 | 13.58 | 0.62 | 8.77 | 12.73 | 0.61 | 10.91 | 5.17 | 0.11 | 0.0 | -8.33 | 10.44 | 1.08 | -0.75 | 10.27 | 3.07 | -7.4 | 1.85 | -7.07 | -19.29 | 497 | -0.4 | -0.4 |
| 21Q3 (11) | 5.52 | 3.37 | 6.56 | 0.57 | 7.55 | 14.0 | 0.55 | 1.85 | 1.85 | 0.11 | -8.33 | 0.0 | 10.33 | 4.04 | 6.98 | 9.96 | -1.47 | -4.42 | 1.99 | -11.32 | -6.16 | 499 | 0.0 | -19.65 |
| 21Q2 (10) | 5.34 | 3.09 | 56.14 | 0.53 | -10.17 | 35.9 | 0.54 | 12.5 | 10.2 | 0.12 | 9.09 | 9.09 | 9.93 | -12.86 | -12.96 | 10.11 | 9.13 | -29.42 | 2.25 | 5.82 | -30.13 | 499 | 0.0 | -19.65 |
| 21Q1 (9) | 5.18 | -0.96 | 8.37 | 0.59 | 7.27 | 15.69 | 0.48 | -17.24 | -14.29 | 0.11 | -8.33 | 0.0 | 11.39 | 8.31 | 6.75 | 9.27 | -16.44 | -20.9 | 2.12 | -7.45 | -7.72 | 499 | 0.0 | -19.65 |
| 20Q4 (8) | 5.23 | 0.97 | -6.77 | 0.55 | 10.0 | -5.17 | 0.58 | 7.41 | -17.14 | 0.12 | 9.09 | 0.0 | 10.52 | 8.95 | 1.72 | 11.09 | 6.38 | -11.12 | 2.29 | 8.05 | 7.27 | 499 | -19.65 | -25.08 |
| 20Q3 (7) | 5.18 | 51.46 | -13.95 | 0.5 | 28.21 | -9.09 | 0.54 | 10.2 | 5.88 | 0.11 | 0.0 | -21.43 | 9.65 | -15.35 | 5.65 | 10.42 | -27.24 | 23.05 | 2.12 | -33.98 | -8.69 | 621 | 0.0 | -6.76 |
| 20Q2 (6) | 3.42 | -28.45 | -45.02 | 0.39 | -23.53 | -33.9 | 0.49 | -12.5 | -9.26 | 0.11 | 0.0 | -15.38 | 11.40 | 6.88 | 20.22 | 14.33 | 22.3 | 65.03 | 3.22 | 39.77 | 53.89 | 621 | 0.0 | -6.76 |
| 20Q1 (5) | 4.78 | -14.8 | -3.04 | 0.51 | -12.07 | 2.0 | 0.56 | -20.0 | 5.66 | 0.11 | -8.33 | -26.67 | 10.67 | 3.2 | 5.2 | 11.72 | -6.11 | 8.98 | 2.30 | 7.58 | -24.37 | 621 | -6.76 | -6.76 |
| 19Q4 (4) | 5.61 | -6.81 | 0.0 | 0.58 | 5.45 | 0.0 | 0.7 | 37.25 | 0.0 | 0.12 | -14.29 | 0.0 | 10.34 | 13.16 | 0.0 | 12.48 | 47.29 | 0.0 | 2.14 | -8.02 | 0.0 | 666 | 0.0 | 0.0 |
| 19Q3 (3) | 6.02 | -3.22 | 0.0 | 0.55 | -6.78 | 0.0 | 0.51 | -5.56 | 0.0 | 0.14 | 7.69 | 0.0 | 9.14 | -3.68 | 0.0 | 8.47 | -2.42 | 0.0 | 2.33 | 11.27 | 0.0 | 666 | 0.0 | 0.0 |
| 19Q2 (2) | 6.22 | 26.17 | 0.0 | 0.59 | 18.0 | 0.0 | 0.54 | 1.89 | 0.0 | 0.13 | -13.33 | 0.0 | 9.49 | -6.47 | 0.0 | 8.68 | -19.24 | 0.0 | 2.09 | -31.31 | 0.0 | 666 | 0.0 | 0.0 |
| 19Q1 (1) | 4.93 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 10.14 | 0.0 | 0.0 | 10.75 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 666 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.57 | -9.07 | 2.21 | -19.05 | 1.96 | -2.0 | 0.55 | -14.06 | 9.38 | -10.98 | 8.32 | 7.77 | 2.33 | -5.49 | 555 | 0.0 |
| 2022 (9) | 25.92 | 17.87 | 2.73 | 18.18 | 2.0 | -8.26 | 0.64 | 45.45 | 10.53 | 0.26 | 7.72 | -22.17 | 2.47 | 23.4 | 555 | 11.67 |
| 2021 (8) | 21.99 | 18.16 | 2.31 | 19.07 | 2.18 | 0.46 | 0.44 | -2.22 | 10.50 | 0.77 | 9.91 | -14.98 | 2.00 | -17.25 | 497 | -0.4 |
| 2020 (7) | 18.61 | -18.27 | 1.94 | -12.61 | 2.17 | -4.41 | 0.45 | -16.67 | 10.42 | 6.92 | 11.66 | 16.96 | 2.42 | 1.96 | 499 | -19.65 |
| 2019 (6) | 22.77 | -8.07 | 2.22 | -4.31 | 2.27 | 2.25 | 0.54 | -1.82 | 9.75 | 4.09 | 9.97 | 11.23 | 2.37 | 6.81 | 621 | -6.76 |
| 2018 (5) | 24.77 | 2.4 | 2.32 | -2.93 | 2.22 | -26.25 | 0.55 | -17.91 | 9.37 | -5.2 | 8.96 | -27.97 | 2.22 | -19.83 | 666 | -0.6 |
| 2017 (4) | 24.19 | -4.88 | 2.39 | 2.58 | 3.01 | 18.97 | 0.67 | 8.06 | 9.88 | 7.83 | 12.44 | 25.07 | 2.77 | 13.6 | 670 | -4.01 |
| 2016 (3) | 25.43 | -10.11 | 2.33 | -5.67 | 2.53 | 11.45 | 0.62 | -4.62 | 9.16 | 4.94 | 9.95 | 23.99 | 2.44 | 6.11 | 698 | -3.86 |
| 2015 (2) | 28.29 | -20.96 | 2.47 | -7.14 | 2.27 | -8.47 | 0.65 | -9.72 | 8.73 | 17.47 | 8.02 | 15.8 | 2.30 | 14.21 | 726 | -4.97 |
| 2014 (1) | 35.79 | 2.17 | 2.66 | 6.4 | 2.48 | 6.44 | 0.72 | 4.35 | 7.43 | 0 | 6.93 | 0 | 2.01 | 0 | 764 | -0.13 |
