- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.78 | 8.93 | 21.61 | 1.11 | -0.89 | 68.18 | 0.75 | 29.31 | 17.19 | 0.11 | -21.43 | 57.14 | 12.64 | -9.02 | 38.3 | 8.54 | 18.71 | -3.63 | 1.25 | -27.87 | 29.22 | 698 | 0.0 | 0.0 |
| 23Q3 (19) | 8.06 | -1.35 | 14.65 | 1.12 | 21.74 | 38.27 | 0.58 | -3.33 | 5.45 | 0.14 | 55.56 | 100.0 | 13.90 | 23.4 | 20.6 | 7.20 | -2.01 | -8.02 | 1.74 | 57.68 | 74.44 | 698 | 0.0 | 0.29 |
| 23Q2 (18) | 8.17 | 28.26 | -2.04 | 0.92 | 9.52 | -8.0 | 0.6 | 3.45 | 1.69 | 0.09 | 80.0 | 50.0 | 11.26 | -14.61 | -6.09 | 7.34 | -19.34 | 3.81 | 1.10 | 40.34 | 53.12 | 698 | 0.0 | 0.29 |
| 23Q1 (17) | 6.37 | -11.77 | -14.73 | 0.84 | 27.27 | 1.2 | 0.58 | -9.38 | 0.0 | 0.05 | -28.57 | -16.67 | 13.19 | 44.26 | 18.68 | 9.11 | 2.72 | 17.27 | 0.78 | -19.04 | -2.28 | 698 | 0.0 | 0.29 |
| 22Q4 (16) | 7.22 | 2.7 | -18.69 | 0.66 | -18.52 | -7.04 | 0.64 | 16.36 | 8.47 | 0.07 | 0.0 | -12.5 | 9.14 | -20.66 | 14.33 | 8.86 | 13.3 | 33.41 | 0.97 | -2.63 | 7.62 | 698 | 0.29 | 0.29 |
| 22Q3 (15) | 7.03 | -15.71 | -21.89 | 0.81 | -19.0 | 8.0 | 0.55 | -6.78 | -52.99 | 0.07 | 16.67 | 0.0 | 11.52 | -3.91 | 38.26 | 7.82 | 10.59 | -39.82 | 1.00 | 38.41 | 28.02 | 696 | 0.0 | -26.19 |
| 22Q2 (14) | 8.34 | 11.65 | 1.21 | 1.0 | 20.48 | 36.99 | 0.59 | 1.72 | -32.18 | 0.06 | 0.0 | -14.29 | 11.99 | 7.91 | 35.34 | 7.07 | -8.89 | -33.0 | 0.72 | -10.43 | -15.31 | 696 | 0.0 | -26.19 |
| 22Q1 (13) | 7.47 | -15.88 | 25.76 | 0.83 | 16.9 | -6.74 | 0.58 | -1.69 | -26.58 | 0.06 | -25.0 | 0.0 | 11.11 | 38.97 | -25.84 | 7.76 | 16.86 | -41.62 | 0.80 | -10.84 | -20.48 | 696 | 0.0 | -26.19 |
| 21Q4 (12) | 8.88 | -1.33 | 2.07 | 0.71 | -5.33 | 26.79 | 0.59 | -49.57 | -72.43 | 0.08 | 14.29 | 14.29 | 8.00 | -4.05 | 24.22 | 6.64 | -48.89 | -72.99 | 0.90 | 15.83 | 11.97 | 696 | -26.19 | -26.19 |
| 21Q3 (11) | 9.0 | 9.22 | -1.75 | 0.75 | 2.74 | -36.44 | 1.17 | 34.48 | 28.57 | 0.07 | 0.0 | 16.67 | 8.33 | -5.94 | -35.31 | 13.00 | 23.13 | 30.86 | 0.78 | -8.44 | 18.74 | 943 | 0.0 | -51.57 |
| 21Q2 (10) | 8.24 | 38.72 | -27.59 | 0.73 | -17.98 | -54.09 | 0.87 | 10.13 | -15.53 | 0.07 | 16.67 | 40.0 | 8.86 | -40.87 | -36.59 | 10.56 | -20.61 | 16.65 | 0.85 | -15.9 | 93.35 | 943 | 0.0 | -51.57 |
| 21Q1 (9) | 5.94 | -31.72 | -13.41 | 0.89 | 58.93 | -47.95 | 0.79 | -63.08 | -18.56 | 0.06 | -14.29 | 20.0 | 14.98 | 132.77 | -39.89 | 13.30 | -45.93 | -5.94 | 1.01 | 25.54 | 38.59 | 943 | 0.0 | -55.91 |
| 20Q4 (8) | 8.7 | -5.02 | -27.38 | 0.56 | -52.54 | -75.11 | 2.14 | 135.16 | 130.11 | 0.07 | 16.67 | -12.5 | 6.44 | -50.03 | -65.73 | 24.60 | 147.6 | 216.86 | 0.80 | 22.84 | 20.49 | 943 | -51.57 | -55.91 |
| 20Q3 (7) | 9.16 | -19.51 | -24.98 | 1.18 | -25.79 | -47.56 | 0.91 | -11.65 | -17.27 | 0.06 | 20.0 | -14.29 | 12.88 | -7.8 | -30.09 | 9.93 | 9.76 | 10.27 | 0.66 | 49.08 | 14.25 | 1947 | 0.0 | -8.98 |
| 20Q2 (6) | 11.38 | 65.89 | -22.74 | 1.59 | -7.02 | -40.0 | 1.03 | 6.19 | -8.04 | 0.05 | 0.0 | -16.67 | 13.97 | -43.95 | -22.34 | 9.05 | -35.99 | 19.04 | 0.44 | -39.72 | 7.86 | 1947 | -8.98 | -8.98 |
| 20Q1 (5) | 6.86 | -42.74 | -18.14 | 1.71 | -24.0 | -23.66 | 0.97 | 4.3 | -17.09 | 0.05 | -37.5 | 0.0 | 24.93 | 32.72 | -6.75 | 14.14 | 82.15 | 1.28 | 0.73 | 9.15 | 22.16 | 2139 | 0.0 | 0.0 |
| 19Q4 (4) | 11.98 | -1.88 | 0.0 | 2.25 | 0.0 | 0.0 | 0.93 | -15.45 | 0.0 | 0.08 | 14.29 | 0.0 | 18.78 | 1.92 | 0.0 | 7.76 | -13.83 | 0.0 | 0.67 | 16.48 | 0.0 | 2139 | 0.0 | 0.0 |
| 19Q3 (3) | 12.21 | -17.11 | 0.0 | 2.25 | -15.09 | 0.0 | 1.1 | -1.79 | 0.0 | 0.07 | 16.67 | 0.0 | 18.43 | 2.43 | 0.0 | 9.01 | 18.48 | 0.0 | 0.57 | 40.75 | 0.0 | 2139 | 0.0 | 0.0 |
| 19Q2 (2) | 14.73 | 75.78 | 0.0 | 2.65 | 18.3 | 0.0 | 1.12 | -4.27 | 0.0 | 0.06 | 20.0 | 0.0 | 17.99 | -32.7 | 0.0 | 7.60 | -45.54 | 0.0 | 0.41 | -31.73 | 0.0 | 2139 | 0.0 | 0.0 |
| 19Q1 (1) | 8.38 | 0.0 | 0.0 | 2.24 | 0.0 | 0.0 | 1.17 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 26.73 | 0.0 | 0.0 | 13.96 | 0.0 | 0.0 | 0.60 | 0.0 | 0.0 | 2139 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 31.38 | 4.39 | 4.0 | 21.21 | 2.51 | 5.91 | 0.4 | 53.85 | 12.75 | 16.11 | 8.00 | 1.45 | 1.27 | 47.37 | 698 | 0.0 |
| 2022 (9) | 30.06 | -6.24 | 3.3 | 7.14 | 2.37 | -30.7 | 0.26 | -3.7 | 10.98 | 14.27 | 7.88 | -26.09 | 0.86 | 2.7 | 698 | 0.29 |
| 2021 (8) | 32.06 | -11.17 | 3.08 | -38.89 | 3.42 | -32.14 | 0.27 | 12.5 | 9.61 | -31.21 | 10.67 | -23.61 | 0.84 | 26.64 | 696 | -26.19 |
| 2020 (7) | 36.09 | -23.7 | 5.04 | -46.33 | 5.04 | 16.4 | 0.24 | -11.11 | 13.97 | -29.65 | 13.97 | 52.55 | 0.67 | 16.5 | 943 | -51.57 |
| 2019 (6) | 47.3 | -5.89 | 9.39 | -8.66 | 4.33 | 0.7 | 0.27 | -12.9 | 19.85 | -2.94 | 9.15 | 7.0 | 0.57 | -7.45 | 1947 | -8.98 |
| 2018 (5) | 50.26 | 2.66 | 10.28 | 16.42 | 4.3 | -4.44 | 0.31 | 29.17 | 20.45 | 13.41 | 8.56 | -6.92 | 0.62 | 25.83 | 2139 | 1.09 |
| 2017 (4) | 48.96 | -1.13 | 8.83 | -7.35 | 4.5 | -5.46 | 0.24 | 20.0 | 18.04 | -6.29 | 9.19 | -4.38 | 0.49 | 21.37 | 2116 | 6.71 |
| 2016 (3) | 49.52 | -18.12 | 9.53 | -13.13 | 4.76 | -10.02 | 0.2 | -33.33 | 19.24 | 6.1 | 9.61 | 9.9 | 0.40 | -18.58 | 1983 | -4.8 |
| 2015 (2) | 60.48 | -13.14 | 10.97 | -8.81 | 5.29 | -4.17 | 0.3 | 30.43 | 18.14 | 4.98 | 8.75 | 10.33 | 0.50 | 50.17 | 2083 | -14.42 |
| 2014 (1) | 69.63 | -2.95 | 12.03 | -8.24 | 5.52 | 20.79 | 0.23 | 27.78 | 17.28 | 0 | 7.93 | 0 | 0.33 | 0 | 2434 | -6.92 |
