- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.58 | 3.46 | -0.9 | 1.99 | 0.51 | 7.57 | 0.32 | -20.0 | 3.23 | 0.08 | 0.0 | -33.33 | 30.24 | -2.86 | 8.55 | 4.86 | -22.67 | 4.17 | 1.22 | -3.34 | -32.73 | 275 | 0.0 | 0.0 |
| 23Q3 (19) | 6.36 | 2.09 | -10.55 | 1.98 | 7.03 | 3.66 | 0.4 | 11.11 | 17.65 | 0.08 | -11.11 | -27.27 | 31.13 | 4.84 | 15.89 | 6.29 | 8.84 | 31.52 | 1.26 | -12.93 | -18.7 | 275 | 0.0 | -13.52 |
| 23Q2 (18) | 6.23 | -10.87 | 1.3 | 1.85 | -0.54 | -9.31 | 0.36 | 16.13 | 24.14 | 0.09 | -25.0 | -25.0 | 29.70 | 11.6 | -10.48 | 5.78 | 30.3 | 22.54 | 1.44 | -15.85 | -25.96 | 275 | 0.0 | -13.52 |
| 23Q1 (17) | 6.99 | 5.27 | -12.08 | 1.86 | 0.54 | -3.63 | 0.31 | 0.0 | -3.12 | 0.12 | 0.0 | 9.09 | 26.61 | -4.49 | 9.61 | 4.43 | -5.01 | 10.18 | 1.72 | -5.01 | 24.07 | 275 | 0.0 | -13.52 |
| 22Q4 (16) | 6.64 | -6.61 | -24.63 | 1.85 | -3.14 | -27.17 | 0.31 | -8.82 | -11.43 | 0.12 | 9.09 | 0.0 | 27.86 | 3.71 | -3.36 | 4.67 | -2.37 | 17.52 | 1.81 | 16.81 | 32.68 | 275 | -13.52 | -13.52 |
| 22Q3 (15) | 7.11 | 15.61 | -8.61 | 1.91 | -6.37 | -6.37 | 0.34 | 17.24 | 9.68 | 0.11 | -8.33 | 0.0 | 26.86 | -19.01 | 2.45 | 4.78 | 1.41 | 20.01 | 1.55 | -20.71 | 9.42 | 318 | 0.0 | -14.75 |
| 22Q2 (14) | 6.15 | -22.64 | 6.4 | 2.04 | 5.7 | 15.91 | 0.29 | -9.38 | -3.33 | 0.12 | 9.09 | 9.09 | 33.17 | 36.64 | 8.94 | 4.72 | 17.15 | -9.15 | 1.95 | 41.02 | 2.53 | 318 | 0.0 | -14.75 |
| 22Q1 (13) | 7.95 | -9.76 | -11.86 | 1.93 | -24.02 | -16.45 | 0.32 | -8.57 | -8.57 | 0.11 | -8.33 | 0.0 | 24.28 | -15.8 | -5.21 | 4.03 | 1.32 | 3.73 | 1.38 | 1.58 | 13.46 | 318 | 0.0 | -14.75 |
| 21Q4 (12) | 8.81 | 13.24 | 7.44 | 2.54 | 24.51 | 9.01 | 0.35 | 12.9 | -5.41 | 0.12 | 9.09 | -50.0 | 28.83 | 9.95 | 1.46 | 3.97 | -0.3 | -11.96 | 1.36 | -3.66 | -53.46 | 318 | -14.75 | -14.75 |
| 21Q3 (11) | 7.78 | 34.6 | -4.54 | 2.04 | 15.91 | -16.05 | 0.31 | 3.33 | -29.55 | 0.11 | 0.0 | 83.33 | 26.22 | -13.89 | -12.06 | 3.98 | -23.23 | -26.19 | 1.41 | -25.71 | 92.05 | 373 | 0.0 | -4.85 |
| 21Q2 (10) | 5.78 | -35.92 | -23.44 | 1.76 | -23.81 | -17.37 | 0.3 | -14.29 | -16.67 | 0.11 | 0.0 | 57.14 | 30.45 | 18.9 | 7.93 | 5.19 | 33.76 | 8.85 | 1.90 | 56.06 | 105.26 | 373 | 0.0 | -4.85 |
| 21Q1 (9) | 9.02 | 10.0 | 34.83 | 2.31 | -0.86 | 16.67 | 0.35 | -5.41 | 2.94 | 0.11 | -54.17 | 57.14 | 25.61 | -9.87 | -13.47 | 3.88 | -14.0 | -23.65 | 1.22 | -58.33 | 16.55 | 373 | 0.0 | -0.53 |
| 20Q4 (8) | 8.2 | 0.61 | 22.75 | 2.33 | -4.12 | 15.92 | 0.37 | -15.91 | 0.0 | 0.24 | 300.0 | -7.69 | 28.41 | -4.7 | -5.57 | 4.51 | -16.42 | -18.54 | 2.93 | 297.56 | -24.8 | 373 | -4.85 | -0.53 |
| 20Q3 (7) | 8.15 | 7.95 | 8.96 | 2.43 | 14.08 | 31.35 | 0.44 | 22.22 | 10.0 | 0.06 | -14.29 | 0.0 | 29.82 | 5.69 | 20.55 | 5.40 | 13.22 | 0.96 | 0.74 | -20.6 | -8.22 | 392 | 0.0 | 4.53 |
| 20Q2 (6) | 7.55 | 12.86 | -22.33 | 2.13 | 7.58 | -7.79 | 0.36 | 5.88 | -7.69 | 0.07 | 0.0 | 16.67 | 28.21 | -4.68 | 18.71 | 4.77 | -6.18 | 18.84 | 0.93 | -11.39 | 50.2 | 392 | 4.53 | 4.53 |
| 20Q1 (5) | 6.69 | 0.15 | -33.37 | 1.98 | -1.49 | -8.33 | 0.34 | -8.11 | -20.93 | 0.07 | -73.08 | 40.0 | 29.60 | -1.64 | 37.57 | 5.08 | -8.25 | 18.66 | 1.05 | -73.12 | 110.1 | 375 | 0.0 | 0.0 |
| 19Q4 (4) | 6.68 | -10.7 | 0.0 | 2.01 | 8.65 | 0.0 | 0.37 | -7.5 | 0.0 | 0.26 | 333.33 | 0.0 | 30.09 | 21.66 | 0.0 | 5.54 | 3.58 | 0.0 | 3.89 | 385.23 | 0.0 | 375 | 0.0 | 0.0 |
| 19Q3 (3) | 7.48 | -23.05 | 0.0 | 1.85 | -19.91 | 0.0 | 0.4 | 2.56 | 0.0 | 0.06 | 0.0 | 0.0 | 24.73 | 4.07 | 0.0 | 5.35 | 33.28 | 0.0 | 0.80 | 29.95 | 0.0 | 375 | 0.0 | 0.0 |
| 19Q2 (2) | 9.72 | -3.19 | 0.0 | 2.31 | 6.94 | 0.0 | 0.39 | -9.3 | 0.0 | 0.06 | 20.0 | 0.0 | 23.77 | 10.47 | 0.0 | 4.01 | -6.32 | 0.0 | 0.62 | 23.95 | 0.0 | 375 | 0.0 | 0.0 |
| 19Q1 (1) | 10.04 | 0.0 | 0.0 | 2.16 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 21.51 | 0.0 | 0.0 | 4.28 | 0.0 | 0.0 | 0.50 | 0.0 | 0.0 | 375 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.16 | -6.07 | 7.68 | -0.52 | 1.39 | 10.32 | 0.37 | -19.57 | 29.36 | 5.91 | 5.31 | 17.44 | 1.41 | -14.37 | 275 | 0.0 |
| 2022 (9) | 27.85 | -11.28 | 7.72 | -10.75 | 1.26 | -3.08 | 0.46 | 0.0 | 27.72 | 0.59 | 4.52 | 9.24 | 1.65 | 12.71 | 275 | -13.52 |
| 2021 (8) | 31.39 | 2.62 | 8.65 | -2.48 | 1.3 | -14.47 | 0.46 | 4.55 | 27.56 | -4.97 | 4.14 | -16.65 | 1.47 | 1.88 | 318 | -14.75 |
| 2020 (7) | 30.59 | -9.79 | 8.87 | 6.35 | 1.52 | -4.4 | 0.44 | 4.76 | 29.00 | 17.9 | 4.97 | 5.97 | 1.44 | 16.13 | 373 | -4.85 |
| 2019 (6) | 33.91 | 13.6 | 8.34 | 8.31 | 1.59 | 11.19 | 0.42 | 121.05 | 24.59 | -4.66 | 4.69 | -2.12 | 1.24 | 94.59 | 392 | 4.53 |
| 2018 (5) | 29.85 | 47.48 | 7.7 | 39.49 | 1.43 | 16.26 | 0.19 | 35.71 | 25.80 | -5.42 | 4.79 | -21.17 | 0.64 | -7.98 | 375 | 0.0 |
| 2017 (4) | 20.24 | -2.17 | 5.52 | -9.36 | 1.23 | -1.6 | 0.14 | -26.32 | 27.27 | -7.34 | 6.08 | 0.59 | 0.69 | -24.68 | 375 | -0.79 |
| 2016 (3) | 20.69 | 4.18 | 6.09 | 5.36 | 1.25 | -3.85 | 0.19 | 58.33 | 29.43 | 1.14 | 6.04 | -7.7 | 0.92 | 51.98 | 378 | 0.0 |
| 2015 (2) | 19.86 | 24.44 | 5.78 | 13.56 | 1.3 | 51.16 | 0.12 | -7.69 | 29.10 | -8.74 | 6.55 | 21.48 | 0.60 | -25.82 | 378 | 0.0 |
| 2014 (1) | 15.96 | 4.93 | 5.09 | 4.3 | 0.86 | 13.16 | 0.13 | -7.14 | 31.89 | 0 | 5.39 | 0 | 0.81 | 0 | 378 | -11.06 |
