玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)7.11-6.08-15.050.110.010.00.46-4.17-14.810.03-40.00.01.556.4729.496.472.030.280.42-36.1217.726360.00.0
23Q3 (19)7.5712.15-5.730.11-8.3310.00.480.0-11.110.050.025.01.45-18.2616.686.34-10.83-5.710.66-10.8332.66360.00.79
23Q2 (18)6.75-1.32-32.770.129.09-25.00.482.13-21.310.0525.0-28.571.7810.5511.567.113.4917.040.7426.676.246360.00.79
23Q1 (17)6.84-18.28-27.080.1110.0-8.330.47-12.96-12.960.0433.33-20.01.6134.6125.716.876.5119.360.5863.169.716360.00.79
22Q4 (16)8.374.23-23.210.10.0-28.570.540.00.00.03-25.0-57.141.19-4.06-6.986.45-4.0630.230.36-28.05-44.196360.790.79
22Q3 (15)8.03-20.02-33.140.1-37.5-16.670.54-11.48-1.820.04-42.860.01.25-21.8624.646.7210.6846.840.50-28.5549.566310.010.9
22Q2 (14)10.047.04-22.530.1633.3323.080.6112.9610.910.0740.075.01.5924.5758.876.085.5443.170.7030.8125.96310.010.9
22Q1 (13)9.38-13.94-9.20.12-14.299.090.540.00.00.05-28.5766.671.28-0.420.145.7616.210.130.53-17.083.556310.010.9
21Q4 (12)10.9-9.2420.980.1416.6716.670.54-1.828.00.0775.0133.331.2828.55-3.564.958.18-10.730.6492.8292.8763110.910.9
21Q3 (11)12.01-7.3351.830.12-7.6920.00.550.019.570.040.0100.01.00-0.39-20.974.587.91-21.250.337.9131.725690.0-3.72
21Q2 (10)12.9625.4697.560.1318.1844.440.551.8519.570.0433.3333.331.00-5.8-26.894.24-18.82-39.480.316.28-32.515690.0-3.72
21Q1 (9)10.3314.6562.420.11-8.3310.00.548.028.570.030.00.01.06-20.05-32.275.23-5.8-20.840.29-12.78-38.435690.0-7.93
20Q4 (8)9.0113.9114.780.1220.09.090.58.76.380.0350.050.01.335.35-4.955.55-4.57-7.310.3331.6930.69569-3.72-7.93
20Q3 (7)7.9120.5810.780.111.11-9.090.460.0-4.170.02-33.330.01.26-7.85-17.945.82-17.07-13.50.25-44.71-9.735910.0-4.37
20Q2 (6)6.563.14-11.470.09-10.0-10.00.469.52-13.210.030.050.01.37-12.741.667.016.18-1.960.46-3.0569.44591-4.37-4.37
20Q1 (5)6.36-18.98-4.930.1-9.09-9.090.42-10.64-20.750.0350.00.01.5712.21-4.376.6010.3-16.640.4785.145.196180.00.0
19Q4 (4)7.859.940.00.110.00.00.47-2.080.00.020.00.01.40-9.040.05.99-10.940.00.25-9.040.06180.00.0
19Q3 (3)7.14-3.640.00.1110.00.00.48-9.430.00.020.00.01.5414.160.06.72-6.010.00.283.780.06180.00.0
19Q2 (2)7.4110.760.00.1-9.090.00.530.00.00.02-33.330.01.35-17.920.07.15-9.720.00.27-39.810.06180.00.0
19Q1 (1)6.690.00.00.110.00.00.530.00.00.030.00.01.640.00.07.920.00.00.450.00.06180.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)28.27-21.060.45-6.251.89-15.250.17-10.531.5918.756.697.360.6013.346360.0
2022 (9)35.81-22.490.48-5.882.231.830.195.561.3421.436.2331.370.5336.186360.79
2021 (8)46.254.830.5121.432.1918.380.1880.01.10-21.574.74-23.540.3916.2663110.9
2020 (7)29.842.580.42-4.551.85-7.50.111.111.41-6.946.20-9.820.348.32569-3.72
2019 (6)29.09-19.510.44-13.732.0-9.50.09-25.01.517.186.8812.430.31-6.82591-4.37
2018 (5)36.147.880.516.252.2111.060.1220.01.41-1.516.122.940.3311.236180.65
2017 (4)33.524.540.486.671.996.420.111.111.43-14.355.94-14.550.30-10.786145.5
2016 (3)26.9-7.180.45-4.261.873.310.0912.51.673.156.9511.30.3321.2582-1.36
2015 (2)28.98-19.720.47-9.621.814.020.08-11.111.6212.596.2529.580.2810.73590-1.17
2014 (1)36.1-5.40.528.331.747.410.09-18.181.4404.8200.250597-1.49

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