玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)72.489.2412.440.84-5.621.24.7839.3666.550.1788.89142.861.16-13.6-9.996.5927.5748.120.2372.91115.981686-5.81-6.64
23Q3 (19)66.355.960.910.8918.6715.583.43-3.6552.440.09-10.0-43.751.3412.014.545.17-9.0751.070.14-15.06-44.2617900.01.3
23Q2 (18)62.62-0.48-10.90.75-19.35-1.323.56-4.5653.450.1-9.09-23.081.20-18.9710.765.69-4.172.220.16-8.66-13.6717900.01.3
23Q1 (17)62.92-2.39-6.090.9312.0527.43.7329.9767.260.1157.14-45.01.4814.7935.665.9333.1578.110.1760.99-41.431790-0.891.3
22Q4 (16)64.46-1.96-12.760.837.795.062.8727.56-9.180.07-56.25-50.01.299.9520.434.4530.114.110.11-55.37-42.6918062.218.47
22Q3 (15)65.75-6.45-4.520.771.328.452.25-3.02-2.170.1623.0860.01.178.313.583.423.662.450.2431.5667.5717670.00.28
22Q2 (14)70.284.9-2.010.764.118.572.324.042.650.13-35.030.01.08-0.7510.83.30-0.824.760.18-38.0332.6617670.00.28
22Q1 (13)67.0-9.3211.440.73-7.5910.612.23-29.4321.860.242.86122.221.091.91-0.753.33-22.179.340.3057.5599.417676.130.28
21Q4 (12)73.897.335.50.7911.273.953.1637.391.280.1440.00.01.073.69-23.294.2828.04-25.250.1930.47-26.21665-5.51-4.86
21Q3 (11)68.86-3.9947.330.711.439.232.31.7720.420.10.0-33.331.035.64-25.863.346.0-18.260.154.15-54.7517620.00.23
21Q2 (10)71.7219.2970.070.76.0616.672.2623.532.160.111.11-52.380.98-11.09-31.43.153.52-22.290.14-6.86-72.017620.00.23
21Q1 (9)60.1210.2551.930.66-13.1617.861.83-41.3521.190.09-35.71-47.061.10-21.23-22.433.04-46.8-20.230.15-41.69-65.1517620.690.23
20Q4 (8)54.5316.6719.090.7616.924.113.1263.3550.720.14-6.67-12.51.390.22-12.585.7240.0126.570.26-20.0-26.521750-0.46-0.51
20Q3 (7)46.7410.841.280.658.33-1.521.9111.79.140.15-28.5725.01.39-2.26-2.764.090.777.770.32-35.5623.4217580.00.0
20Q2 (6)42.176.57-6.060.67.140.01.7113.2513.250.2123.5350.01.420.546.454.066.2620.550.5015.9159.6817580.00.0
20Q1 (5)39.57-13.58-11.480.56-23.29-3.451.51-27.054.140.176.25-26.091.42-11.239.073.82-15.5917.640.4322.95-16.51758-0.060.0
19Q4 (4)45.79-0.780.00.7310.610.02.0718.290.00.1633.330.01.5911.480.04.5219.220.00.3534.380.017590.060.0
19Q3 (3)46.152.810.00.6610.00.01.7515.890.00.12-14.290.01.437.00.03.7912.730.00.26-16.630.017580.00.0
19Q2 (2)44.890.430.00.63.450.01.514.140.00.14-39.130.01.343.010.03.363.70.00.31-39.390.017580.00.0
19Q1 (1)44.70.00.00.580.00.01.450.00.00.230.00.01.300.00.03.240.00.00.510.00.017580.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)264.36-1.173.410.3915.4960.190.46-16.361.2911.75.8662.080.17-15.371686-6.64
2022 (9)267.49-2.583.087.329.671.260.5530.951.1510.163.623.940.2134.4218068.47
2021 (8)274.5850.042.8711.249.5515.760.42-37.311.05-25.863.48-22.850.15-58.221665-4.86
2020 (7)183.010.822.580.398.2521.680.674.691.41-0.424.5120.70.373.841750-0.51
2019 (6)181.53-2.282.574.056.784.310.6456.11.426.483.736.740.3559.7417590.06
2018 (5)185.7710.952.470.416.510.170.4128.121.33-9.513.50-0.710.2215.4817580.57
2017 (4)167.4317.352.466.965.97.270.32-5.881.47-8.853.52-8.580.19-19.81748196.77
2016 (3)142.68-6.072.3-2.545.5-8.640.34-10.531.613.763.85-2.730.24-4.74589-70.49
2015 (2)151.9-5.152.36-13.876.028.080.38-13.641.55-9.193.9613.950.25-8.9519960.0
2014 (1)160.15-5.262.74-7.435.57-10.160.442.331.7103.4800.27019960.0

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