玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)16.6511.020.133.94-10.6623.91.97-5.743.140.27-18.1817.3923.66-19.513.1411.83-15.08-14.141.62-26.29-2.2814180.05.74
23Q2 (19)15.0-33.218.774.41-25.5129.332.0911.179.420.3326.9265.029.4011.5418.8913.9366.460.62.2090.0551.6914180.05.74
23Q1 (18)22.467.16-0.665.9270.1121.811.880.53-6.00.26-36.594.026.3658.7522.628.37-6.18-5.371.16-40.824.6914180.05.74
22Q4 (17)20.9651.23-22.23.489.43-43.781.87-2.098.720.4178.26-2.3816.60-27.64-27.748.92-35.2639.741.9617.8825.4714185.745.74
22Q3 (16)13.860.51-43.13.18-6.74-23.741.910.04.370.2315.0-8.022.94-7.2234.0313.78-0.5183.441.6614.4261.713410.0-0.15
22Q2 (15)13.79-39.01-50.293.41-29.84-39.221.91-4.57.910.2-20.0-9.0924.7315.0422.2713.8556.58117.071.4531.1782.8713410.0-0.15
22Q1 (14)22.61-16.07-41.094.86-21.49-41.022.016.287.530.25-40.4813.6421.49-6.450.128.8538.5582.521.11-29.0892.913410.0-0.15
21Q4 (13)26.9410.59-50.046.1948.44-44.231.72-6.01-20.00.4268.0-4.5522.9834.2311.616.38-15.0160.121.5651.9191.051341-0.15-0.15
21Q3 (12)24.36-12.18-31.864.17-25.67-42.881.833.39-14.490.2513.64-7.4117.12-15.35-16.177.5117.7425.51.0329.435.8913430.01.59
21Q2 (11)27.74-27.7210.615.61-31.92-14.091.77-4.8413.460.220.0-4.3520.22-5.8-22.336.3831.662.580.7938.36-13.5213430.01.59
21Q1 (10)38.38-28.82132.898.24-25.77183.161.86-13.4927.40.22-50.04.7621.474.2921.594.8521.54-45.30.57-29.76-55.0213430.01.59
20Q4 (9)53.9250.83221.1411.152.05817.362.150.479.690.4462.9662.9620.590.82185.653.99-33.39-65.840.828.05-49.2613431.59-1.03
20Q3 (8)35.7542.54177.997.311.79396.62.1437.1848.610.2717.3922.7320.42-21.5778.645.99-3.76-46.540.76-17.65-55.8513220.0-2.58
20Q2 (7)25.0852.18127.176.53124.4318.591.566.8520.00.239.52-8.026.0447.4584.266.22-29.79-47.180.92-28.03-59.513220.0-2.58
20Q1 (6)16.48-1.85-7.522.91140.539.91.46-25.51-16.090.21-22.22-19.2317.66145.0251.288.86-24.11-9.271.27-20.76-12.661322-2.58-2.58
19Q4 (5)16.7930.565.071.21-17.69-49.581.9636.1121.740.2722.7312.57.21-36.95-52.0211.674.2515.871.61-6.07.0713570.0-10.49
19Q3 (4)12.8616.490.01.47-5.770.01.4410.770.00.22-12.00.011.43-19.110.011.20-4.910.01.71-24.450.013570.00.0
19Q2 (3)11.04-38.050.01.56-25.00.01.3-25.290.00.25-3.850.014.1321.060.011.7820.60.02.2655.20.013570.00.0
19Q1 (2)17.8211.510.02.08-13.330.01.748.070.00.268.330.011.67-22.280.09.76-3.080.01.46-2.850.01357-10.490.0
18Q4 (1)15.980.00.02.40.00.01.610.00.00.240.00.015.020.00.010.080.00.01.500.00.015160.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)71.22-39.3514.92-38.47.686.961.08-2.720.951.5610.7876.351.5260.4114185.74
2021 (9)117.42-10.5324.22-13.07.18-1.781.11-4.3120.63-2.766.119.780.956.951341-0.15
2020 (8)131.24124.327.84340.517.3113.511.1614.8521.2196.395.57-49.390.88-48.813431.59
2019 (7)58.515.296.32-15.966.44-4.021.01-8.1810.80-20.1811.01-8.851.73-12.81322-2.58
2018 (6)55.5724.657.5228.996.7110.541.14.7613.533.4812.07-11.321.98-15.961357-10.49
2017 (5)44.58-5.655.8327.296.0744.871.05-7.0813.0834.9213.6253.552.36-1.51151660.76
2016 (4)47.257.024.5818.354.1910.851.130.09.6910.588.873.572.39-6.569430.96
2015 (3)44.15-7.333.870.783.78-10.641.138.658.778.758.56-3.572.5617.2493448.25
2014 (2)47.6427.893.8411.634.2329.361.0428.48.06-12.728.881.152.180.396300.0
2013 (1)37.2532.663.44103.553.2774.870.81-2.419.2308.7802.1706300.0

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