玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)18.04-28.01-47.4710.70-45.3-46.1222.49203.5541.9825.52249.59122.33.14238.33481.481.90274.31363.410.070.0133.3336.65559.27-6.671.62-7.47-3.6648.00154.26-61.052.00-72.41325.337.6925.24-49.74
23Q3 (19)25.0641.9-34.8819.56490.94-26.85-21.72-126.39-192.58-17.06-125.36-188.3-2.27-149.56-320.39-1.09-140.67-255.710.0775.0133.33-7.98-107.43-118.9877.40-7.4616.02-88.46-2311.54-177.4188.4696.311419.236.14-52.18-47.52
23Q2 (18)17.66-18.24-70.583.31-72.0-92.1982.29152.66160.067.26145.03134.854.5868.38269.352.6861.45230.860.04-33.3333.33107.38139.85106.0683.643.4332.24.00-88.8-97.0796.0049.33364.012.8443.62-21.71
23Q1 (17)21.60-37.1-41.7911.82-40.48-9.4332.57105.622146.2127.45139.1139114.292.72403.701.66304.881560.00.06100.0200.044.7714.0913.2680.878.7833.7835.71-70.98-94.0564.29378.57112.868.94-41.57-55.32
22Q4 (16)34.34-10.76-34.8619.86-25.73-40.7215.84-32.48-56.1611.48-40.58-66.650.54-47.57-58.140.41-41.43-58.590.030.00.039.24-6.68-35.9874.3411.4435.95123.087.6928.94-23.08-61.54-353.8515.3030.77-2.42
22Q3 (15)38.48-35.9-22.4826.74-36.93-32.0323.46-25.88-42.2519.32-32.54-51.311.03-16.94-66.450.70-13.58-67.890.030.0-40.042.05-19.31-23.2866.715.4480.79114.29-16.1917.07-14.2960.71-700.011.70-28.6678.63
22Q2 (14)60.0361.7631.5942.40224.913.7631.652082.76-24.2628.6440814.29-29.981.240-74.590.81710.0-74.920.0350.0-62.552.1131.82-1.963.274.67-0.09136.36-77.2753.41-36.3692.73-427.2716.40-18.04177.97
22Q1 (13)37.11-29.6174.3913.05-61.04254.991.45-95.99130.020.07-99.8100.960.00-100.0100.00.10-89.9600.00.02-33.330.039.53-35.5-1.1760.4510.5522.72600.00528.57100.0-500.00-5600.0-400.020.0127.61-21.5
21Q4 (12)52.726.293.8933.50-14.84241.1436.13-11.0598.1934.42-13.2685.351.29-57.9822.860.99-54.5922.220.03-40.0-25.061.2911.8247.0854.6848.186.1195.45-2.2275.09.09281.82-80.015.68139.3910.34
21Q3 (11)49.648.81115.8339.345.55115.0940.62-2.8129.6239.68-2.98125.583.07-37.09-21.282.18-32.51-16.790.05-37.5-64.2954.813.18134.4336.90-41.73-27.2597.629.82-4.712.38-78.57197.626.5511.0295.52
21Q2 (10)45.62114.38190.5737.27542.64623.6941.79965.22691.4840.90658.74570.494.882423.81533.773.2316250.0447.460.08300.00.053.1232.8250.6363.3328.564.4988.89-70.37-11.1111.11111.1105.90-76.858.86
21Q1 (9)21.28-21.74113.87-8.42-185.74-249.82-4.83-126.49-352.88-7.32-139.42-520.69-0.21-120.0-170.0-0.02-102.47-106.450.02-50.0-80.040.00-4.01337.6449.26-4.41-27.36300.00450.020.0-100.00-320.042.8625.4979.38523.23
20Q4 (8)27.1918.22193.319.82-46.3139.4918.233.05112.4718.575.57128.411.05-73.08-70.990.81-69.08-65.090.04-71.43-85.1941.6778.23264.8951.531.6-33.0354.55-46.75-33.8845.451963.64159.7414.21324.18564.02
20Q3 (7)23.0046.5162.2618.29255.15413.7617.69235.04613.3117.59188.36714.353.90406.49712.52.62344.07571.790.1475.0-6.6723.3854.32268.1950.72-16.32-6.82102.442.44-26.83-2.44093.93.35-38.19-8.22
20Q2 (6)15.7057.7923.145.15-8.36103.565.28176.44412.626.10250.57770.330.77156.67800.00.5990.322066.670.08-20.0-11.1115.1565.75112.1860.61-10.6258.42100.00-60.0-50.00.00100.0100.05.4232.52-35.17
20Q1 (5)9.957.34-24.965.62-20.175209.091.91-77.74-47.091.74-78.6-40.820.30-91.7125.00.31-86.6447.620.10-62.9666.679.14-19.96-13.267.81-11.8772.33250.00203.030-175.00-1100.0-275.04.0991.12-68.15
19Q4 (4)9.275.70.07.0497.750.08.58245.970.08.13276.390.03.62654.170.02.32494.870.00.2780.00.011.4279.840.076.9441.360.082.50-41.070.017.50143.750.02.14-41.370.0
19Q3 (3)8.77-31.220.03.5640.710.02.48140.780.02.16337.360.00.48536.360.00.391400.00.00.1566.670.06.35-11.060.054.4342.260.0140.00-30.00.0-40.0060.00.03.65-56.340.0
19Q2 (2)12.75-3.850.02.532400.00.01.03-71.470.0-0.91-130.950.0-0.11-145.830.0-0.03-114.290.00.0950.00.07.14-32.190.038.26-2.770.0200.0000.0-100.00-200.00.08.36-34.890.0
19Q1 (1)13.260.00.0-0.110.00.03.610.00.02.940.00.00.240.00.00.210.00.00.060.00.010.530.00.039.350.00.0-0.000.00.0100.000.00.012.840.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.01-50.612.56-52.8512.10-34.3720.512.6519.2716.868.17196.015.31166.830.25150.035.90-16.3471.62-3.6661.69-53.9438.9600.76-15.058.32-45.19
2022 (9)42.53-7.526.64-19.1318.4429.8819.98-44.4516.49-52.562.76-66.711.99-65.630.10-37.542.91-20.5574.3435.95133.9346.45-33.9300.90-18.115.1854.9
2021 (8)45.98157.4532.94211.9314.20105.8635.97257.234.76241.128.2942.445.7944.030.16-54.2954.01183.5254.686.1191.45-12.838.5501.10-40.349.8092.16
2020 (7)17.8682.0610.56105.856.90119.0310.0771.2610.1992.635.8222.274.0223.310.35-37.519.0596.3951.53-33.07104.9220.27-4.9201.848.095.1029.77
2019 (6)9.81-47.065.13-45.133.15116.735.88-49.355.29-53.514.76-31.213.26-39.740.5619.159.70-25.8476.99123.1687.237.3612.77-31.911.7003.93-46.46
2018 (5)18.5393.639.3553.031.45178.2111.6143.3311.3843.876.92-48.975.41-43.290.47-60.8313.0851.7434.5063.2781.257.1818.75-22.50.0007.34105.03
2017 (4)9.5711.416.1100.52-56.488.1007.91013.5609.5401.20140.08.62021.13-79.4475.81866.5324.19-73.180.0003.58-62.28
2016 (3)8.59-26.33-1.7001.20-70.0-20.240-20.250-19.150-9.6400.50284.62-18.000102.7627.877.84-5.8890.20-1.60.0009.49-70.59
2015 (2)11.660-24.1904.0041.33-287.780-287.760-54.650-37.2500.13-23.53-281.33080.36217.638.33-94.9391.6700.00032.2710.25
2014 (1)-6.220-43.2502.83-10.85-26.630-62.480-14.120-10.2900.17-10.53-19.81025.30-33.19164.29115.46-64.2900.00029.2713.45

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