玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.36-23.334.816.7318.15-5.3216.644.72-14.1413.501.2-14.295.113.65-12.951.896.18-4.060.138.338.3330.370.4-9.75176.93-10.81-16.4100.5112.7110.23-0.51-104.7-105.8311.05-46.72-23.69
23Q3 (19)30.47-16.0614.8514.16-56.367.615.89287.835.8613.34195.710.984.93210.296.941.78221.9219.460.129.099.0930.25344.85-3.14198.380.5-13.0989.18123.241.7510.93-97.74-11.5120.74120.8744.43
23Q2 (18)36.3034.2536.4132.4584.69118.37-8.46-151.37-150.63-13.94-209.08-204.73-4.47-187.3-193.32-1.46-176.84-194.190.11-21.430.06.80-77.06-78.84197.3916.28-18.78-383.69-459.76-531.51483.697370.514265.189.39-30.96-42.39
23Q1 (17)27.0421.310.0417.57-0.5712.1316.47-15.026.1212.78-18.866.065.12-12.788.471.90-3.5515.850.1416.677.6929.64-11.92-3.64169.75-19.79-24.09106.6516.975.65-6.65-175.45-599.513.60-6.08-24.28
22Q4 (16)22.29-15.98-9.7617.6734.2710.319.3829.1134.8615.7531.0336.135.8727.3312.021.9732.216.490.129.09-25.033.657.7515.4211.64-7.298.9191.184.04-18.198.82-28.64176.9714.480.849.95
22Q3 (15)26.53-0.328.2913.16-11.44-4.2215.01-10.1712.112.02-9.6913.084.61-3.7620.371.49-3.874.930.110.0-15.3831.23-2.8335.31228.27-6.0720.1787.64-1.43-14.5212.3611.51554.7114.36-11.919.87
22Q2 (14)26.61-1.5518.2114.86-5.1724.1416.717.6762.3913.3110.4668.914.791.4874.181.55-5.4942.20.11-15.38-15.3832.144.4946.22243.028.6845.688.92-11.92-23.5211.081265.06168.1116.30-9.24-8.17
22Q1 (13)27.039.430.7515.67-2.18-8.0415.528.0-5.3112.054.15-8.434.72-9.92-14.181.64-11.35-23.360.13-18.75-18.7530.765.4913.09223.6115.0738.76100.95-9.42-2.84-0.9591.776.4417.9636.3719.02
21Q4 (12)24.7019.44-0.9616.0216.59-4.714.377.32-18.0311.578.84-24.285.2436.81-36.411.8530.28-38.540.1623.08-15.7929.1626.3413.15194.322.313.68111.468.716.31-11.46-321.56-374.3613.179.939.84
21Q3 (11)20.68-8.1327.1113.7414.7972.6113.3930.1322.5110.6334.912.013.8339.27-2.541.4230.284.410.130.0-7.1423.085.0-4.23189.9513.8-0.71102.54-11.8140.71-2.7283.3-110.0211.98-32.51-20.87
21Q2 (10)22.51-16.1-3.611.97-29.7543.8710.29-37.2213.77.88-40.12-3.082.75-50.0-20.981.09-49.07-11.380.13-18.75-7.1421.98-19.193.53166.913.57-21.77116.2711.926.31-16.27-303.03-304.717.7517.63-19.43
21Q1 (9)26.837.5844.0917.041.37113.5316.39-6.5223.2713.16-13.87269.665.50-33.25298.552.14-28.9275.440.16-15.7914.2927.205.5529.34161.15-5.72-10.74103.918.43-34.15-4.04-196.6792.9415.0925.85-19.61
20Q4 (8)24.9453.2946.8816.81111.18260.7317.5360.38243.7315.2861.01289.88.24109.67360.343.01121.32306.760.1935.7111.7625.776.9333.04170.93-10.657.6895.8231.55.174.18-84.61-53.0311.99-20.810
20Q3 (7)16.27-30.32-7.927.96-4.330.5110.9320.7722.129.4916.7327.213.9312.9325.961.3610.578.80.140.0-12.524.1013.520.21191.31-10.3416.0572.87-20.84-17.8427.13241.41139.9515.14-31.28-3.63
20Q2 (6)23.3525.424.878.324.2669.89.0578.562.778.13128.37101.743.48152.17120.251.23115.7978.260.140.0-12.521.230.951.97213.3718.1835.7192.05-41.664.587.95113.91-33.6422.0317.371.61
20Q1 (5)18.629.6644.687.9871.24130.645.07-0.59-14.53.56-9.18-33.331.38-22.91-25.410.57-22.97-32.940.14-17.65-6.6721.038.57-9.94180.5513.7426.73157.7973.19169.77-57.14-742.86-237.6618.7704.22
19Q4 (4)16.98-3.90.04.66-41.160.05.10-43.020.03.92-47.450.01.79-42.630.00.74-40.80.00.176.250.019.37-19.460.0158.74-3.710.091.112.730.08.89-21.390.00.00-100.00.0
19Q3 (3)17.67-5.510.07.9261.630.08.9560.970.07.4685.110.03.1297.470.01.2581.160.00.160.00.024.0515.510.0164.854.850.088.690.760.011.31-5.580.015.71-27.540.0
19Q2 (2)18.7045.30.04.9041.620.05.56-6.240.04.03-24.530.01.58-14.590.00.69-18.820.00.166.670.020.82-10.840.0157.2210.350.088.0250.490.011.98-71.150.021.6820.380.0
19Q1 (1)12.870.00.03.460.00.05.930.00.05.340.00.01.850.00.00.850.00.00.150.00.023.350.00.0142.470.00.058.490.00.041.510.00.018.010.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)28.9913.3319.8128.8911.97-9.1910.82-35.097.16-46.1710.82-45.164.19-40.140.526.1224.90-22.07176.93-16.4182.9898.45-83.0200.720.2713.77-12.68
2022 (9)25.587.315.373.513.1825.2716.6721.2413.3021.5719.7312.817.009.370.49-14.0431.9524.61211.648.9192.21-14.617.7900.72-10.2715.779.29
2021 (8)23.8411.6614.8532.8310.521.7313.7517.4210.948.5317.495.556.40-1.080.57-8.0625.649.29194.3213.68107.9913.07-7.9900.80-38.0914.43-11.09
2020 (7)21.3527.9211.18111.3410.34-24.0611.7183.8310.0895.3516.57100.126.4776.290.62-7.4623.467.71170.937.6895.5015.044.50-73.531.30572.2516.23-11.31
2019 (6)16.695.175.2911.3713.62425.766.3720.425.1612.428.2811.593.673.090.67-8.2221.78134.45158.7429.6583.02-7.4116.9866.750.19-51.2418.305.05
2018 (5)15.87-0.874.7529.782.59-16.365.292.924.591.777.428.963.562.890.731.399.29-0.11122.443.0589.6626.010.19-64.680.40-9.4517.42-7.88
2017 (4)16.018.473.665.483.108.215.1412.474.5114.186.813.033.46-1.140.72-14.299.3013.0118.8219.9271.16-6.0928.8419.040.44018.9117.23
2016 (3)14.76-27.113.47-37.142.86-14.614.57-34.433.95-25.476.61-7.813.50-10.710.8418.318.23-26.5299.080.2975.77-4.1924.2315.840.00016.13-16.34
2015 (2)20.2513.385.52-4.663.359.056.97-7.935.30-11.227.17-16.533.92-19.510.71-11.2511.20-1.4198.7917.1279.093.4820.91-11.270.00019.2815.31
2014 (1)17.8605.7903.071.087.5705.9708.5904.8700.8011.1111.362.7184.359.3576.43-3.5923.5713.720.00016.72-1.3

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