玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.1-6.253.960.02-33.33-75.00.2123.53-27.590000.95-28.89-75.9510.0031.76-30.340.0000000
23Q3 (19)2.2423.76-8.570.030.00.00.17-29.1713.330001.34-19.29.387.59-42.7623.960.0000000
23Q2 (18)1.819.04-2.690.030.00.00.240.084.620001.66-8.292.7613.26-8.2989.720.0000000
23Q1 (17)1.66-17.82-22.430.03-62.5-25.00.24-17.2484.620001.81-54.37-3.3114.460.71138.00.0000000
22Q4 (16)2.02-17.55-36.680.08166.6714.290.2993.3370.590003.96223.4380.4814.36134.49169.390.0000000
22Q3 (15)2.4531.728.410.030.00.00.1515.3815.380001.22-24.08-7.766.12-12.46.440.0000000
22Q2 (14)1.86-13.0814.110.03-25.0-25.00.130.0-7.140001.61-13.71-34.276.9915.05-18.630.0000000
22Q1 (13)2.14-32.9234.590.04-42.8633.330.13-23.53-7.140001.87-14.82-0.936.0713.99-31.010.0000000
21Q4 (12)3.1941.1598.140.07133.3375.00.1730.7741.670002.1965.31-11.685.33-7.35-28.50.0000000
21Q3 (11)2.2638.6558.040.03-25.0-25.00.13-7.148.330001.33-45.91-52.545.75-33.03-31.450.0000000
21Q2 (10)1.632.5236.970.0433.3333.330.140.07.690002.4530.06-2.668.59-2.45-21.380.0000000
21Q1 (9)1.59-1.248.160.03-25.0-25.00.1416.677.690001.89-24.06-30.668.8118.13-0.440.0000000
20Q4 (8)1.6112.59-18.270.040.033.330.120.0-14.290002.48-11.1863.157.45-11.184.880.0000000
20Q3 (7)1.4320.17-12.270.0433.33-20.00.12-7.6933.330002.8010.96-8.818.39-23.1851.980.0000000
20Q2 (6)1.19-19.05-29.170.03-25.0-25.00.130.044.440002.52-7.355.8810.9223.53103.920.0000000
20Q1 (5)1.47-25.38-16.480.0433.33-20.00.13-7.14-50.00002.7278.68-4.228.8424.44-40.140.0000000
19Q4 (4)1.9720.860.00.03-40.00.00.1455.560.0000.01.52-50.360.07.1128.710.00.0000.0000.0
19Q3 (3)1.63-2.980.00.0525.00.00.090.00.0000.03.0728.830.05.523.070.00.0000.0000.0
19Q2 (2)1.68-4.550.00.04-20.00.00.09-65.380.0000.02.38-16.190.05.36-63.740.00.0000.0000.0
19Q1 (1)1.760.00.00.050.00.00.260.00.000.00.02.840.00.014.770.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.81-7.90.11-38.890.8622.86001.41-33.6511.0133.40.00000
2022 (9)8.48-2.190.185.880.720.69002.128.258.2523.390.00000
2021 (8)8.6752.370.176.250.5818.37001.96-30.276.69-22.320.00000
2020 (7)5.69-19.180.16-5.880.49-16.95002.8116.458.612.760.00000
2019 (6)7.04-37.590.17-77.330.59-46.85002.41-63.688.38-14.830.00000
2018 (5)11.28-3.260.757.141.1133.73006.6510.759.8438.240.00000
2017 (4)11.661.660.729.630.8310.67006.0027.527.128.860.00000
2016 (3)11.47-12.780.54-8.470.75-2.6004.714.936.5411.670.0008120.0
2015 (2)13.15-24.680.59-13.240.77-42.11004.4915.25.86-23.130.0008120.0
2014 (1)17.46-23.220.68-28.421.3346.15003.8907.6200.0008120.0

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