- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.52 | 40.54 | -54.78 | 0.02 | 0.0 | -75.0 | 0.17 | 30.77 | 30.77 | 0 | 0 | 0 | 3.85 | -28.85 | -44.71 | 32.69 | -6.95 | 189.2 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 23Q3 (19) | 0.37 | 76.19 | -76.28 | 0.02 | 100.0 | -77.78 | 0.13 | -7.14 | 8.33 | 0 | 0 | 0 | 5.41 | 13.51 | -6.31 | 35.14 | -47.3 | 356.76 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 23Q2 (18) | 0.21 | -76.67 | -89.45 | 0.01 | -83.33 | -90.0 | 0.14 | 7.69 | 0.0 | 0 | 0 | 0 | 4.76 | -28.57 | -5.24 | 66.67 | 361.54 | 847.62 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 23Q1 (17) | 0.9 | -21.74 | -10.89 | 0.06 | -25.0 | 0.0 | 0.13 | 0.0 | 8.33 | 0 | 0 | 0 | 6.67 | -4.17 | 12.22 | 14.44 | 27.78 | 21.57 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 22Q4 (16) | 1.15 | -26.28 | -79.28 | 0.08 | -11.11 | -72.41 | 0.13 | 8.33 | -45.83 | 0 | 0 | 0 | 6.96 | 20.58 | 33.13 | 11.30 | 46.96 | 161.41 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 22Q3 (15) | 1.56 | -21.61 | 721.05 | 0.09 | -10.0 | 0 | 0.12 | -14.29 | 50.0 | 0 | 0 | 0 | 5.77 | 14.81 | 0 | 7.69 | 9.34 | -81.73 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 22Q2 (14) | 1.99 | 97.03 | 947.37 | 0.1 | 66.67 | 0 | 0.14 | 16.67 | 100.0 | 0 | 0 | 0 | 5.03 | -15.41 | 0 | 7.04 | -40.79 | -80.9 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 22Q1 (13) | 1.01 | -81.8 | 339.13 | 0.06 | -79.31 | 0 | 0.12 | -50.0 | 50.0 | 0 | 0 | 0 | 5.94 | 13.69 | 0 | 11.88 | 174.75 | -65.84 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 21Q4 (12) | 5.55 | 2821.05 | 2212.5 | 0.29 | 0 | 0 | 0.24 | 200.0 | 300.0 | 0 | 0 | 0 | 5.23 | 0 | 0 | 4.32 | -89.73 | -82.7 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 21Q3 (11) | 0.19 | 0.0 | -5.0 | 0 | 0 | 0 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 42.11 | 14.29 | 20.3 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 21Q2 (10) | 0.19 | -17.39 | -5.0 | 0 | 0 | 0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 36.84 | 5.92 | 5.26 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 21Q1 (9) | 0.23 | -4.17 | -54.0 | 0 | 0 | 0 | 0.08 | 33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 34.78 | 39.13 | 117.39 | 0.00 | 0 | 0 | 25 | 0.0 | 0.0 |
| 20Q4 (8) | 0.24 | 20.0 | -31.43 | 0 | 0 | -100.0 | 0.06 | -14.29 | 110.34 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 25.00 | -28.57 | 115.09 | 0.00 | 0 | 0 | 25 | 0.0 | 4.17 |
| 20Q3 (7) | 0.2 | 0.0 | -37.5 | 0 | 0 | -100.0 | 0.07 | 0.0 | -22.22 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 35.00 | 0.0 | 24.44 | 0.00 | 0 | 0 | 25 | 0.0 | 4.17 |
| 20Q2 (6) | 0.2 | -60.0 | -60.78 | 0 | 0 | -100.0 | 0.07 | -12.5 | -91.76 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 35.00 | 118.75 | -79.0 | 0.00 | 0 | 0 | 25 | 0.0 | 8.7 |
| 20Q1 (5) | 0.5 | 42.86 | -9.09 | 0 | -100.0 | -100.0 | 0.08 | 113.79 | -11.11 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 16.00 | 109.66 | -2.22 | 0.00 | 0 | 0 | 25 | 4.17 | 4.17 |
| 19Q4 (4) | 0.35 | 9.38 | 0.0 | 0.02 | 100.0 | 0.0 | -0.58 | -744.44 | 0.0 | 0 | 0 | 0.0 | 5.71 | 82.86 | 0.0 | -165.71 | -689.21 | 0.0 | 0.00 | 0 | 0.0 | 24 | 0.0 | 0.0 |
| 19Q3 (3) | 0.32 | -37.25 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | -89.41 | 0.0 | 0 | 0 | 0.0 | 3.12 | 59.38 | 0.0 | 28.12 | -83.12 | 0.0 | 0.00 | 0 | 0.0 | 24 | 4.35 | 0.0 |
| 19Q2 (2) | 0.51 | -7.27 | 0.0 | 0.01 | 0.0 | 0.0 | 0.85 | 844.44 | 0.0 | 0 | 0 | 0.0 | 1.96 | 7.84 | 0.0 | 166.67 | 918.52 | 0.0 | 0.00 | 0 | 0.0 | 23 | -4.17 | 0.0 |
| 19Q1 (1) | 0.55 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.82 | 0.0 | 0.0 | 16.36 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 24 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.99 | -65.09 | 0.11 | -65.62 | 0.57 | 11.76 | 0 | 0 | 5.53 | -1.54 | 28.64 | 220.13 | 0.00 | 0 | 25 | 0.0 |
| 2022 (9) | 5.7 | -7.47 | 0.32 | 10.34 | 0.51 | 8.51 | 0 | 0 | 5.61 | 19.25 | 8.95 | 17.27 | 0.00 | 0 | 25 | 0.0 |
| 2021 (8) | 6.16 | 445.13 | 0.29 | 0 | 0.47 | 67.86 | 0 | 0 | 4.71 | 0 | 7.63 | -69.21 | 0.00 | 0 | 25 | 0.0 |
| 2020 (7) | 1.13 | -34.68 | 0 | 0 | 0.28 | -37.78 | 0 | 0 | 0.00 | 0 | 24.78 | -4.74 | 0.00 | 0 | 25 | 0.0 |
| 2019 (6) | 1.73 | -34.47 | 0.05 | 150.0 | 0.45 | -40.0 | 0 | 0 | 2.89 | 281.5 | 26.01 | -8.44 | 0.00 | 0 | 25 | 13.64 |
| 2018 (5) | 2.64 | 0.38 | 0.02 | 0.0 | 0.75 | 177.78 | 0 | 0 | 0.76 | -0.38 | 28.41 | 176.73 | 0.00 | 0 | 22 | 57.14 |
| 2017 (4) | 2.63 | -26.74 | 0.02 | 0.0 | 0.27 | -12.9 | 0 | 0 | 0.76 | 36.5 | 10.27 | 18.89 | 0.00 | 0 | 14 | 16.67 |
| 2016 (3) | 3.59 | 0.28 | 0.02 | 0.0 | 0.31 | 10.71 | 0 | 0 | 0.56 | -0.28 | 8.64 | 10.41 | 0.00 | 0 | 12 | -20.0 |
| 2015 (2) | 3.58 | -15.57 | 0.02 | 0.0 | 0.28 | -3.45 | 0 | 0 | 0.56 | 18.44 | 7.82 | 14.35 | 0.00 | 0 | 15 | 36.36 |
| 2014 (1) | 4.24 | -5.78 | 0.02 | 0.0 | 0.29 | 0.0 | 0 | 0 | 0.47 | 0 | 6.84 | 0 | 0.00 | 0 | 11 | 0.0 |
