- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.25 | 37.54 | 10.39 | 1.25 | 32.98 | 2.46 | 0.39 | 8.33 | -22.0 | 0.01 | 0.0 | 0.0 | 29.41 | -3.32 | -7.18 | 9.18 | -21.24 | -29.34 | 0.24 | -27.29 | -9.41 | 339 | 0.0 | 0.0 |
| 23Q3 (19) | 3.09 | -5.79 | -15.57 | 0.94 | -2.08 | -15.32 | 0.36 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 30.42 | 3.94 | 0.31 | 11.65 | 6.15 | 18.45 | 0.32 | 6.15 | 18.45 | 339 | 0.0 | 0.59 |
| 23Q2 (18) | 3.28 | -24.6 | 22.39 | 0.96 | -11.11 | -8.57 | 0.36 | -16.28 | 12.5 | 0.01 | 0 | 0.0 | 29.27 | 17.89 | -25.3 | 10.98 | 11.03 | -8.08 | 0.30 | 0 | -18.29 | 339 | 0.0 | 0.59 |
| 23Q1 (17) | 4.35 | 12.99 | 7.94 | 1.08 | -11.48 | -12.2 | 0.43 | -14.0 | 34.38 | 0 | -100.0 | -100.0 | 24.83 | -21.65 | -18.65 | 9.89 | -23.89 | 24.49 | 0.00 | -100.0 | -100.0 | 339 | 0.0 | 0.59 |
| 22Q4 (16) | 3.85 | 5.19 | -15.38 | 1.22 | 9.91 | -3.94 | 0.5 | 38.89 | 6.38 | 0.01 | 0.0 | 0.0 | 31.69 | 4.49 | 13.53 | 12.99 | 32.03 | 25.73 | 0.26 | -4.94 | 18.18 | 339 | 0.59 | 0.59 |
| 22Q3 (15) | 3.66 | 36.57 | 45.24 | 1.11 | 5.71 | 8.82 | 0.36 | 12.5 | 9.09 | 0.01 | 0.0 | 0.0 | 30.33 | -22.59 | -25.07 | 9.84 | -17.62 | -24.89 | 0.27 | -26.78 | -31.15 | 337 | 0.0 | -52.93 |
| 22Q2 (14) | 2.68 | -33.5 | -9.76 | 1.05 | -14.63 | -13.93 | 0.32 | 0.0 | 0.0 | 0.01 | -50.0 | 0.0 | 39.18 | 28.37 | -4.62 | 11.94 | 50.37 | 10.82 | 0.37 | -24.81 | 10.82 | 337 | 0.0 | -52.93 |
| 22Q1 (13) | 4.03 | -11.43 | 26.33 | 1.23 | -3.15 | 0.0 | 0.32 | -31.91 | 6.67 | 0.02 | 100.0 | 100.0 | 30.52 | 9.35 | -20.84 | 7.94 | -23.13 | -15.57 | 0.50 | 125.81 | 58.31 | 337 | 0.0 | -52.93 |
| 21Q4 (12) | 4.55 | 80.56 | 57.99 | 1.27 | 24.51 | -12.41 | 0.47 | 42.42 | 11.9 | 0.01 | 0.0 | -50.0 | 27.91 | -31.04 | -44.56 | 10.33 | -21.12 | -29.17 | 0.22 | -44.62 | -68.35 | 337 | -52.93 | -52.93 |
| 21Q3 (11) | 2.52 | -15.15 | 3.28 | 1.02 | -16.39 | 14.61 | 0.33 | 3.12 | -2.94 | 0.01 | 0.0 | -83.33 | 40.48 | -1.46 | 10.97 | 13.10 | 21.54 | -6.02 | 0.40 | 17.86 | -83.86 | 716 | 0.0 | -31.48 |
| 21Q2 (10) | 2.97 | -6.9 | 33.78 | 1.22 | -0.81 | 40.23 | 0.32 | 6.67 | -13.51 | 0.01 | 0.0 | -66.67 | 41.08 | 6.53 | 4.82 | 10.77 | 14.57 | -35.35 | 0.34 | 7.41 | -75.08 | 716 | 0.0 | -31.48 |
| 21Q1 (9) | 3.19 | 10.76 | 13.12 | 1.23 | -15.17 | 23.0 | 0.3 | -28.57 | -25.0 | 0.01 | -50.0 | -50.0 | 38.56 | -23.42 | 8.73 | 9.40 | -35.51 | -33.7 | 0.31 | -54.86 | -55.8 | 716 | 0.0 | -31.22 |
| 20Q4 (8) | 2.88 | 18.03 | -26.53 | 1.45 | 62.92 | -3.33 | 0.42 | 23.53 | -8.7 | 0.02 | -66.67 | -60.0 | 50.35 | 38.03 | 31.57 | 14.58 | 4.66 | 24.28 | 0.69 | -71.76 | -45.56 | 716 | -31.48 | -31.22 |
| 20Q3 (7) | 2.44 | 9.91 | -22.29 | 0.89 | 2.3 | -16.04 | 0.34 | -8.11 | -38.18 | 0.06 | 100.0 | 100.0 | 36.48 | -6.92 | 8.05 | 13.93 | -16.39 | -20.45 | 2.46 | 81.97 | 157.38 | 1045 | 0.0 | 0.38 |
| 20Q2 (6) | 2.22 | -21.28 | -31.9 | 0.87 | -13.0 | -16.35 | 0.37 | -7.5 | 68.18 | 0.03 | 50.0 | 0.0 | 39.19 | 10.51 | 22.84 | 16.67 | 17.5 | 146.97 | 1.35 | 90.54 | 46.85 | 1045 | 0.38 | 0.38 |
| 20Q1 (5) | 2.82 | -28.06 | -24.6 | 1.0 | -33.33 | -4.76 | 0.4 | -13.04 | -4.76 | 0.02 | -60.0 | -33.33 | 35.46 | -7.33 | 26.31 | 14.18 | 20.88 | 26.31 | 0.71 | -44.4 | -11.58 | 1041 | 0.0 | 0.0 |
| 19Q4 (4) | 3.92 | 24.84 | 0.0 | 1.5 | 41.51 | 0.0 | 0.46 | -16.36 | 0.0 | 0.05 | 66.67 | 0.0 | 38.27 | 13.35 | 0.0 | 11.73 | -33.01 | 0.0 | 1.28 | 33.5 | 0.0 | 1041 | 0.0 | 0.0 |
| 19Q3 (3) | 3.14 | -3.68 | 0.0 | 1.06 | 1.92 | 0.0 | 0.55 | 150.0 | 0.0 | 0.03 | 0.0 | 0.0 | 33.76 | 5.82 | 0.0 | 17.52 | 159.55 | 0.0 | 0.96 | 3.82 | 0.0 | 1041 | 0.0 | 0.0 |
| 19Q2 (2) | 3.26 | -12.83 | 0.0 | 1.04 | -0.95 | 0.0 | 0.22 | -47.62 | 0.0 | 0.03 | 0.0 | 0.0 | 31.90 | 13.63 | 0.0 | 6.75 | -39.91 | 0.0 | 0.92 | 14.72 | 0.0 | 1041 | 0.0 | 0.0 |
| 19Q1 (1) | 3.74 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 28.07 | 0.0 | 0.0 | 11.23 | 0.0 | 0.0 | 0.80 | 0.0 | 0.0 | 1041 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.96 | 5.13 | 4.23 | -8.44 | 1.53 | 1.32 | 0.02 | -50.0 | 28.28 | -12.91 | 10.23 | -3.62 | 0.13 | -52.44 | 339 | 0.0 |
| 2022 (9) | 14.23 | 7.64 | 4.62 | -2.53 | 1.51 | 5.59 | 0.04 | 0.0 | 32.47 | -9.45 | 10.61 | -1.9 | 0.28 | -7.1 | 339 | 0.59 |
| 2021 (8) | 13.22 | 27.61 | 4.74 | 12.59 | 1.43 | -6.54 | 0.04 | -69.23 | 35.85 | -11.77 | 10.82 | -26.76 | 0.30 | -75.89 | 337 | -52.93 |
| 2020 (7) | 10.36 | -26.32 | 4.21 | -9.46 | 1.53 | -7.27 | 0.13 | -7.14 | 40.64 | 22.87 | 14.77 | 25.84 | 1.25 | 26.02 | 716 | -31.48 |
| 2019 (6) | 14.06 | -6.27 | 4.65 | -1.48 | 1.65 | 4.43 | 0.14 | -36.36 | 33.07 | 5.1 | 11.74 | 11.41 | 1.00 | -32.11 | 1045 | 0.38 |
| 2018 (5) | 15.0 | -26.18 | 4.72 | -14.34 | 1.58 | -34.71 | 0.22 | 0 | 31.47 | 16.04 | 10.53 | -11.55 | 1.47 | 0 | 1041 | -13.97 |
| 2017 (4) | 20.32 | -31.58 | 5.51 | -20.72 | 2.42 | -12.32 | 0 | 0 | 27.12 | 15.88 | 11.91 | 28.16 | 0.00 | 0 | 1210 | -49.85 |
| 2016 (3) | 29.7 | -16.39 | 6.95 | -22.69 | 2.76 | -24.38 | 0 | 0 | 23.40 | -7.54 | 9.29 | -9.57 | 0.00 | 0 | 2413 | -24.43 |
| 2015 (2) | 35.52 | 8.06 | 8.99 | 18.29 | 3.65 | 1.67 | 0 | 0 | 25.31 | 9.46 | 10.28 | -5.91 | 0.00 | 0 | 3193 | 0.85 |
| 2014 (1) | 32.87 | -0.87 | 7.6 | 2.15 | 3.59 | 35.47 | 0 | 0 | 23.12 | 0 | 10.92 | 0 | 0.00 | 0 | 3166 | -3.39 |
