- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.84 | 20.0 | 61.54 | 0 | 0 | 0 | 0.32 | 14.29 | 14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 38.10 | -4.76 | -29.25 | 0.00 | 0 | 0 | 121 | 0.0 | 0.0 |
| 23Q3 (19) | 0.7 | 11.11 | 7.69 | 0 | 0 | -100.0 | 0.28 | -6.67 | -9.68 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 40.00 | -16.0 | -16.13 | 0.00 | 0 | 0 | 121 | 0.0 | -3.97 |
| 23Q2 (18) | 0.63 | -20.25 | -18.18 | 0 | -100.0 | -100.0 | 0.3 | 11.11 | 7.14 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 47.62 | 39.33 | 30.95 | 0.00 | 0 | 0 | 121 | 0.0 | -3.97 |
| 23Q1 (17) | 0.79 | 51.92 | 43.64 | 0.01 | 0 | 0.0 | 0.27 | -3.57 | 0.0 | 0 | 0 | 0 | 1.27 | 0 | -30.38 | 34.18 | -36.53 | -30.38 | 0.00 | 0 | 0 | 121 | 0.0 | -3.97 |
| 22Q4 (16) | 0.52 | -20.0 | -30.67 | 0 | -100.0 | 0 | 0.28 | -9.68 | 75.0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 53.85 | 12.9 | 152.4 | 0.00 | 0 | 0 | 121 | -3.97 | -3.97 |
| 22Q3 (15) | 0.65 | -15.58 | -23.53 | 0.01 | 0.0 | -50.0 | 0.31 | 10.71 | 14.81 | 0 | 0 | 0 | 1.54 | 18.46 | -34.62 | 47.69 | 31.15 | 50.14 | 0.00 | 0 | 0 | 126 | 0.0 | 404.0 |
| 22Q2 (14) | 0.77 | 40.0 | 92.5 | 0.01 | 0.0 | -75.0 | 0.28 | 3.7 | -20.0 | 0 | 0 | 0 | 1.30 | -28.57 | -87.01 | 36.36 | -25.93 | -58.44 | 0.00 | 0 | 0 | 126 | 0.0 | 404.0 |
| 22Q1 (13) | 0.55 | -26.67 | 52.78 | 0.01 | 0 | -83.33 | 0.27 | 68.75 | -12.9 | 0 | 0 | 0 | 1.82 | 0 | -89.09 | 49.09 | 130.11 | -42.99 | 0.00 | 0 | 0 | 126 | 0.0 | 404.0 |
| 21Q4 (12) | 0.75 | -11.76 | 153.19 | 0 | -100.0 | 100.0 | 0.16 | -40.74 | 23.08 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 21.33 | -32.84 | -34.67 | 0.00 | 0 | 0 | 126 | 404.0 | 404.0 |
| 21Q3 (11) | 0.85 | 112.5 | 73.47 | 0.02 | -50.0 | -96.3 | 0.27 | -22.86 | 68.75 | 0 | 0 | 0 | 2.35 | -76.47 | -97.86 | 31.76 | -63.7 | -2.72 | 0.00 | 0 | 0 | 25 | 0.0 | -24.24 |
| 21Q2 (10) | 0.4 | 11.11 | -35.48 | 0.04 | -33.33 | -92.59 | 0.35 | 12.9 | 218.18 | 0 | 0 | 0 | 10.00 | -40.0 | -88.52 | 87.50 | 1.61 | 393.18 | 0.00 | 0 | 0 | 25 | 0.0 | -24.24 |
| 21Q1 (9) | 0.36 | 125.53 | -28.0 | 0.06 | 103.92 | -89.29 | 0.31 | 138.46 | 158.33 | 0 | 0 | 0 | 16.67 | -84.88 | -85.12 | 86.11 | 163.72 | 258.8 | 0.00 | 0 | 0 | 25 | 0.0 | -24.24 |
| 20Q4 (8) | -1.41 | -387.76 | -356.36 | -1.53 | -383.33 | -368.42 | 0.13 | -18.75 | -7.14 | 0 | 0 | 0 | 110.20 | 0.0 | 6.34 | 32.65 | 0.0 | 28.28 | 0.00 | 0 | 0 | 25 | -24.24 | -44.44 |
| 20Q3 (7) | 0.49 | -20.97 | -18.33 | 0.54 | 0.0 | -6.9 | 0.16 | 45.45 | 33.33 | 0 | 0 | 0 | 110.20 | 26.53 | 14.0 | 32.65 | 84.04 | 63.27 | 0.00 | 0 | 0 | 33 | 0.0 | -26.67 |
| 20Q2 (6) | 0.62 | 24.0 | -29.55 | 0.54 | -3.57 | -12.9 | 0.11 | -8.33 | 37.5 | 0 | 0 | 0 | 87.10 | -22.24 | 23.62 | 17.74 | -26.08 | 95.16 | 0.00 | 0 | 0 | 33 | 0.0 | -26.67 |
| 20Q1 (5) | 0.5 | -9.09 | -10.71 | 0.56 | -1.75 | -5.08 | 0.12 | -14.29 | 20.0 | 0 | 0 | 0 | 112.00 | 8.07 | 6.31 | 24.00 | -5.71 | 34.4 | 0.00 | 0 | 0 | 33 | -26.67 | -26.67 |
| 19Q4 (4) | 0.55 | -8.33 | 0.0 | 0.57 | -1.72 | 0.0 | 0.14 | 16.67 | 0.0 | 0 | 0 | 0.0 | 103.64 | 7.21 | 0.0 | 25.45 | 27.27 | 0.0 | 0.00 | 0 | 0.0 | 45 | 0.0 | 0.0 |
| 19Q3 (3) | 0.6 | -31.82 | 0.0 | 0.58 | -6.45 | 0.0 | 0.12 | 50.0 | 0.0 | 0 | 0 | 0.0 | 96.67 | 37.2 | 0.0 | 20.00 | 120.0 | 0.0 | 0.00 | 0 | 0.0 | 45 | 0.0 | 0.0 |
| 19Q2 (2) | 0.88 | 57.14 | 0.0 | 0.62 | 5.08 | 0.0 | 0.08 | -20.0 | 0.0 | 0 | 0 | 0.0 | 70.45 | -33.13 | 0.0 | 9.09 | -49.09 | 0.0 | 0.00 | 0 | 0.0 | 45 | 0.0 | 0.0 |
| 19Q1 (1) | 0.56 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 105.36 | 0.0 | 0.0 | 17.86 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 45 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.96 | 18.88 | 0.02 | 100.0 | 1.17 | 3.54 | 0 | 0 | 0.68 | 68.24 | 39.53 | -12.9 | 0.00 | 0 | 121 | 0.0 |
| 2022 (9) | 2.49 | 5.06 | 0.01 | -90.91 | 1.13 | 3.67 | 0 | 0 | 0.40 | -91.35 | 45.38 | -1.33 | 0.00 | 0 | 121 | -3.97 |
| 2021 (8) | 2.37 | 1085.0 | 0.11 | -8.33 | 1.09 | 105.66 | 0 | 0 | 4.64 | -92.26 | 45.99 | -82.64 | 0.00 | 0 | 126 | 404.0 |
| 2020 (7) | 0.2 | -92.28 | 0.12 | -94.94 | 0.53 | 17.78 | 0 | 0 | 60.00 | -34.43 | 265.00 | 1425.22 | 0.00 | 0 | 25 | -24.24 |
| 2019 (6) | 2.59 | -4.43 | 2.37 | -5.2 | 0.45 | -54.55 | 0 | 0 | 91.51 | -0.81 | 17.37 | -52.44 | 0.00 | 0 | 33 | -26.67 |
| 2018 (5) | 2.71 | -87.93 | 2.5 | -46.24 | 0.99 | 6.45 | 0 | 0 | 92.25 | 345.58 | 36.53 | 782.25 | 0.00 | 0 | 45 | -19.64 |
| 2017 (4) | 22.46 | -38.75 | 4.65 | -8.28 | 0.93 | -61.25 | 0 | 0 | 20.70 | 49.74 | 4.14 | -36.73 | 0.00 | 0 | 56 | -60.84 |
| 2016 (3) | 36.67 | 168.64 | 5.07 | 275.56 | 2.4 | 105.13 | 0 | 0 | 13.83 | 39.8 | 6.54 | -23.64 | 0.00 | 0 | 143 | 0.7 |
| 2015 (2) | 13.65 | 17.47 | 1.35 | -10.0 | 1.17 | -6.4 | 0 | 0 | 9.89 | -23.38 | 8.57 | -20.32 | 0.00 | 0 | 142 | 42.0 |
| 2014 (1) | 11.62 | 251.06 | 1.5 | 63.04 | 1.25 | -1.57 | 0 | 0 | 12.91 | 0 | 10.76 | 0 | 0.00 | 0 | 100 | 0.0 |
