- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 669.63 | 2.41 | 4.52 | 47.68 | -6.95 | -2.11 | 31.3 | 16.36 | 1.72 | 3.11 | 0.65 | 9.51 | 7.12 | -9.14 | -6.34 | 4.67 | 13.61 | -2.67 | 0.46 | -1.72 | 4.77 | 31233 | 0.0 | 0.0 |
| 23Q3 (19) | 653.85 | 3.27 | -2.69 | 51.24 | 4.36 | -14.53 | 26.9 | -4.41 | -3.65 | 3.09 | 17.49 | 22.13 | 7.84 | 1.06 | -12.16 | 4.11 | -7.43 | -0.99 | 0.47 | 13.77 | 25.52 | 31233 | 0.0 | 0.96 |
| 23Q2 (18) | 633.16 | 2.89 | -8.63 | 49.1 | 1.24 | -24.55 | 28.14 | -14.15 | 5.12 | 2.63 | 5.2 | 14.35 | 7.75 | -1.6 | -17.43 | 4.44 | -16.56 | 15.05 | 0.42 | 2.25 | 25.15 | 31233 | 0.0 | 0.96 |
| 23Q1 (17) | 615.39 | -3.95 | -2.91 | 48.5 | -0.43 | -21.95 | 32.78 | 6.53 | 16.95 | 2.5 | -11.97 | 11.61 | 7.88 | 3.66 | -19.61 | 5.33 | 10.91 | 20.45 | 0.41 | -8.35 | 14.95 | 31233 | 0.0 | 0.96 |
| 22Q4 (16) | 640.69 | -4.65 | -2.36 | 48.71 | -18.75 | -25.94 | 30.77 | 10.21 | -2.07 | 2.84 | 12.25 | 23.48 | 7.60 | -14.78 | -24.15 | 4.80 | 15.58 | 0.3 | 0.44 | 17.73 | 26.47 | 31233 | 0.96 | 0.96 |
| 22Q3 (15) | 671.95 | -3.03 | 14.97 | 59.95 | -7.88 | 5.83 | 27.92 | 4.3 | 13.13 | 2.53 | 10.0 | 16.06 | 8.92 | -5.0 | -7.95 | 4.16 | 7.56 | -1.6 | 0.38 | 13.44 | 0.94 | 30937 | 0.0 | 1.51 |
| 22Q2 (14) | 692.96 | 9.33 | 18.47 | 65.08 | 4.73 | 22.03 | 26.77 | -4.5 | 24.4 | 2.3 | 2.68 | 18.56 | 9.39 | -4.2 | 3.01 | 3.86 | -12.64 | 5.0 | 0.33 | -6.08 | 0.08 | 30937 | 0.0 | 1.51 |
| 22Q1 (13) | 633.84 | -3.41 | 12.69 | 62.14 | -5.52 | 13.54 | 28.03 | -10.79 | -7.15 | 2.24 | -2.61 | -5.88 | 9.80 | -2.19 | 0.76 | 4.42 | -7.64 | -17.61 | 0.35 | 0.83 | -16.48 | 30937 | 0.0 | 1.51 |
| 21Q4 (12) | 656.19 | 12.27 | 17.1 | 65.77 | 16.1 | 30.01 | 31.42 | 27.31 | 13.47 | 2.3 | 5.5 | 5.5 | 10.02 | 3.41 | 11.02 | 4.79 | 13.39 | -3.1 | 0.35 | -6.03 | -9.9 | 30937 | 1.51 | 1.51 |
| 21Q3 (11) | 584.46 | -0.08 | 17.94 | 56.65 | 6.23 | 25.55 | 24.68 | 14.68 | 4.09 | 2.18 | 12.37 | 2.35 | 9.69 | 6.31 | 6.45 | 4.22 | 14.78 | -11.75 | 0.37 | 12.46 | -13.22 | 30478 | 0.0 | -9.92 |
| 21Q2 (10) | 584.94 | 3.99 | 19.51 | 53.33 | -2.56 | 25.25 | 21.52 | -28.72 | -17.58 | 1.94 | -18.49 | -11.01 | 9.12 | -6.3 | 4.8 | 3.68 | -31.46 | -31.04 | 0.33 | -21.62 | -25.54 | 30478 | 0.0 | -9.92 |
| 21Q1 (9) | 562.48 | 0.38 | 7.68 | 54.73 | 8.18 | 10.59 | 30.19 | 9.03 | 19.23 | 2.38 | 9.17 | 9.17 | 9.73 | 7.77 | 2.7 | 5.37 | 8.62 | 10.73 | 0.42 | 8.76 | 1.39 | 30478 | 0.0 | -8.31 |
| 20Q4 (8) | 560.35 | 13.08 | -6.29 | 50.59 | 12.12 | 1.55 | 27.69 | 16.79 | 24.23 | 2.18 | 2.35 | -9.17 | 9.03 | -0.84 | 8.36 | 4.94 | 3.28 | 32.56 | 0.39 | -9.49 | -3.07 | 30478 | -9.92 | -8.31 |
| 20Q3 (7) | 495.54 | 1.25 | -19.69 | 45.12 | 5.97 | -2.59 | 23.71 | -9.19 | -13.75 | 2.13 | -2.29 | -29.93 | 9.11 | 4.66 | 21.3 | 4.78 | -10.31 | 7.4 | 0.43 | -3.5 | -12.75 | 33833 | 0.0 | 1.78 |
| 20Q2 (6) | 489.44 | -6.3 | -26.65 | 42.58 | -13.96 | -13.56 | 26.11 | 3.12 | -12.76 | 2.18 | 0.0 | -18.66 | 8.70 | -8.18 | 17.85 | 5.33 | 10.06 | 18.93 | 0.45 | 6.73 | 10.9 | 33833 | 1.78 | 1.78 |
| 20Q1 (5) | 522.36 | -12.64 | -15.64 | 49.49 | -0.66 | 15.9 | 25.32 | 13.59 | -10.78 | 2.18 | -9.17 | -13.15 | 9.47 | 13.71 | 37.39 | 4.85 | 30.03 | 5.76 | 0.42 | 3.98 | 2.95 | 33241 | 0.0 | 0.0 |
| 19Q4 (4) | 597.94 | -3.1 | 0.0 | 49.82 | 7.56 | 0.0 | 22.29 | -18.92 | 0.0 | 2.4 | -21.05 | 0.0 | 8.33 | 11.0 | 0.0 | 3.73 | -16.32 | 0.0 | 0.40 | -18.53 | 0.0 | 33241 | 0.0 | 0.0 |
| 19Q3 (3) | 617.06 | -7.52 | 0.0 | 46.32 | -5.97 | 0.0 | 27.49 | -8.15 | 0.0 | 3.04 | 13.43 | 0.0 | 7.51 | 1.68 | 0.0 | 4.45 | -0.68 | 0.0 | 0.49 | 22.66 | 0.0 | 33241 | 0.0 | 0.0 |
| 19Q2 (2) | 667.27 | 7.76 | 0.0 | 49.26 | 15.36 | 0.0 | 29.93 | 5.46 | 0.0 | 2.68 | 6.77 | 0.0 | 7.38 | 7.05 | 0.0 | 4.49 | -2.14 | 0.0 | 0.40 | -0.92 | 0.0 | 33241 | 0.0 | 0.0 |
| 19Q1 (1) | 619.2 | 0.0 | 0.0 | 42.7 | 0.0 | 0.0 | 28.38 | 0.0 | 0.0 | 2.51 | 0.0 | 0.0 | 6.90 | 0.0 | 0.0 | 4.58 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 33241 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2572.04 | -2.55 | 196.53 | -16.68 | 119.12 | 4.97 | 11.32 | 14.34 | 7.64 | -14.49 | 4.63 | 7.72 | 0.44 | 17.34 | 31233 | 0.0 |
| 2022 (9) | 2639.45 | 10.53 | 235.87 | 2.34 | 113.48 | 5.25 | 9.9 | 12.5 | 8.94 | -7.41 | 4.30 | -4.77 | 0.38 | 1.79 | 31233 | 0.96 |
| 2021 (8) | 2388.06 | 15.49 | 230.48 | 22.75 | 107.82 | 4.86 | 8.8 | 1.5 | 9.65 | 6.28 | 4.51 | -9.21 | 0.37 | -12.12 | 30937 | 1.51 |
| 2020 (7) | 2067.69 | -17.34 | 187.77 | -0.18 | 102.82 | -4.88 | 8.67 | -18.36 | 9.08 | 20.76 | 4.97 | 15.07 | 0.42 | -1.23 | 30478 | -9.92 |
| 2019 (6) | 2501.47 | 9.4 | 188.11 | 12.02 | 108.1 | -8.22 | 10.62 | 26.88 | 7.52 | 2.4 | 4.32 | -16.1 | 0.42 | 15.98 | 33833 | 1.78 |
| 2018 (5) | 2286.62 | 4.96 | 167.93 | -24.78 | 117.78 | 5.87 | 8.37 | 2.95 | 7.34 | -28.34 | 5.15 | 0.86 | 0.37 | -1.92 | 33241 | 5.79 |
| 2017 (4) | 2178.47 | 0.92 | 223.26 | -7.91 | 111.25 | -3.45 | 8.13 | -6.44 | 10.25 | -8.75 | 5.11 | -4.33 | 0.37 | -7.3 | 31422 | 8.2 |
| 2016 (3) | 2158.56 | -0.96 | 242.44 | 1.7 | 115.22 | 1.55 | 8.69 | 10.7 | 11.23 | 2.68 | 5.34 | 2.54 | 0.40 | 11.77 | 29042 | 7.7 |
| 2015 (2) | 2179.48 | -7.46 | 238.39 | -0.13 | 113.46 | -0.62 | 7.85 | 4.25 | 10.94 | 7.92 | 5.21 | 7.38 | 0.36 | 12.65 | 26965 | 1.82 |
| 2014 (1) | 2355.07 | -1.4 | 238.69 | 8.24 | 114.17 | 9.32 | 7.53 | 11.39 | 10.14 | 0 | 4.85 | 0 | 0.32 | 0 | 26484 | -3.52 |
