玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.55-5.973.316.81-5.29-1.738.71-22.4498.864.90-21.22142.571.51-29.7769.661.16-27.0445.00.21-8.7-22.2216.43-7.761.5548.901.9-22.9479.1724.15-49.7622.92-36.75139.819.671.8620.6
23Q3 (19)17.60-2.65-14.367.19-14.91-42.0211.2327.18-23.56.2236.11-33.972.1542.38-50.121.5938.26-42.60.239.52-20.6917.8013.16-11.4947.99-11.52-28.363.77-32.25-24.0236.23823.91138.719.311.128.91
23Q2 (18)18.0820.863.618.4553.08-12.898.8363.22-23.154.5767.4-35.541.5165.93-45.291.1553.33-41.330.210.0-22.2215.7330.43-2.6654.24-6.5610.3394.12-8.8211.093.92221.57-74.3319.10-1.1920.5
23Q1 (17)14.96-6.62-5.085.52-20.35-24.95.4123.52-32.042.7335.15-45.830.912.25-45.830.75-6.25-38.020.21-22.22-8.712.0618.58-14.4758.05-8.5337.46103.23-34.4911.17-3.2394.4-145.1619.3318.5221.19
22Q4 (16)16.02-22.04-4.136.93-44.11-20.164.38-70.16-57.62.02-78.56-69.30.89-79.35-64.820.80-71.12-54.550.27-6.93.8510.17-49.43-38.9963.46-5.1837.0157.5887.7588.47-57.58-479.32-451.2116.318.88-13.47
22Q3 (15)20.5517.7714.7412.4027.8439.814.6827.76123.19.4232.86136.094.3156.16203.522.7741.33179.80.297.4126.0920.1124.4464.766.9336.1528.9883.93-0.94-36.6315.18-0.65143.214.98-5.49-11.78
22Q2 (14)17.4510.7212.09.7031.9787.9811.4944.35154.777.0940.67256.282.7664.29300.01.9661.98269.810.2717.3912.516.1614.6153.3249.1616.41-2.984.72-8.76-26.9615.28113.89195.4915.85-0.63-13.67
22Q1 (13)15.76-5.690.257.35-15.32148.317.96-22.94168.925.04-23.4284.731.68-33.6441.941.21-31.25348.150.23-11.5443.7514.10-15.4216.4342.23-8.832.292.8611.06-7.147.14-56.43015.95-15.38-30.17
21Q4 (12)16.71-6.7-13.738.68-2.149.4610.3356.9949.496.5864.91239.412.5378.17260.131.7677.78266.040.2613.0413.0416.6736.5329.6346.32-10.73-8.1583.61-36.87-27.7916.39146.66203.8318.8511.01-8.81
21Q3 (11)17.9114.967.318.8771.918.746.5845.9-20.823.99100.5-22.971.42105.8-15.480.9986.79-22.050.23-4.170.012.2115.84-20.8751.892.4911.88132.4314.1748.99-35.14-119.59-416.2216.98-7.52-11.56
21Q2 (10)15.58-0.8954.565.1674.32174.574.5152.36-92.121.9951.91-96.280.69122.58-94.120.5396.3-93.580.2450.060.010.54-12.96-84.3950.6322.5321.07116.0016.01071.5-16.000-114.2918.36-19.610
21Q1 (9)15.72-18.8420.642.96-62.6738.322.96-57.16-2.951.31127.7579.450.31119.6247.620.27125.4712.50.16-30.43-20.012.11-5.8310.6941.32-18.06-9.66100.00-13.6440.00.00100.0-100.022.8410.50
20Q4 (8)19.3716.067.617.936.168.196.91-16.856.8-4.72-191.12-230.75-1.58-194.05-221.54-1.06-183.46-206.00.230.0-8.012.86-16.660.5550.438.7324.24115.7930.262.63-15.79-242.11-23.1620.677.66168.44
20Q3 (7)16.6965.582.647.47207.9531.758.31-85.4832.325.18-90.3136.321.68-85.6920.01.27-84.6217.590.2353.33-8.015.43-77.1516.5446.3810.96.1388.89844.44-3.4911.11-90.075.5619.200-5.6
20Q2 (6)10.08-22.64-27.59-6.92-423.36-294.3857.251777.05675.7553.487226.031099.111.745490.48647.778.263341.67612.070.15-25.0-37.567.52517.18375.1641.82-8.57-14.5-11.94-116.72-124.45111.94291.79118.790.000-100.0
20Q1 (5)13.03-27.614.322.14-70.8-16.083.05-52.8669.440.73-79.7869.770.21-83.8550.00.24-76.09.090.20-20.0-9.0910.94-14.4623.7645.7412.69-0.7871.43-36.69-48.9828.57322.86171.430.00-100.0-100.0
19Q4 (4)18.0010.70.07.3329.280.06.473.030.03.61-5.00.01.30-7.140.01.00-7.410.00.250.00.012.79-3.40.040.59-7.120.0112.8222.490.0-12.82-221.790.07.70-62.140.0
19Q3 (3)16.2616.810.05.6759.270.06.28-14.910.03.80-14.80.01.40-10.830.01.08-6.90.00.254.170.013.24-6.830.043.70-10.650.092.1188.60.010.53-79.430.020.341.550.0
19Q2 (2)13.9211.450.03.5639.610.07.38310.00.04.46937.210.01.571021.430.01.16427.270.00.249.090.014.2160.750.048.916.10.048.84-65.120.051.16227.910.020.032.350.0
19Q1 (1)12.490.00.02.550.00.01.800.00.00.430.00.00.140.00.00.220.00.00.220.00.08.840.00.046.100.00.0140.000.00.0-40.000.00.019.570.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.81-4.497.00-24.085.6517.898.60-11.254.64-21.496.15-36.24.62-30.420.85-19.0515.492.1148.90-22.9481.41-14.2918.59301.30.53-0.2219.3522.86
2022 (9)17.606.349.2236.594.80-20.019.6950.935.9159.739.6498.766.6489.711.0519.3215.1716.6963.4637.094.98-9.734.6300.53-13.7815.75-16.84
2021 (8)16.557.756.7584.936.00-14.046.42-58.93.70-63.44.85-58.43.50-57.780.8811.3913.00-43.846.32-8.15105.22347.95-5.2200.62-20.2718.94-11.25
2020 (7)15.360.793.65-24.596.9713.9615.62181.4410.11224.0411.66165.08.29139.60.79-18.5623.1387.7450.4324.2423.49-73.2176.51485.080.77811.2721.3426.65
2019 (6)15.24-1.234.84-19.66.1257.985.552.783.12-18.544.40-32.723.46-27.460.97-14.1612.3224.4440.59-20.1587.69-21.1813.0800.086.5916.85-11.22
2018 (5)15.43-8.866.02-28.593.87-16.535.40-12.763.83-13.356.54-10.044.773.471.1320.219.90-15.0250.83-1.07111.26-18.72-11.2600.08018.98-3.11
2017 (4)16.93115.128.4304.64-42.286.1904.4207.2704.6100.9436.2311.65573.4151.38-51.77136.8864.96-36.1700.00019.59-24.77
2016 (3)7.87266.05-6.5308.04-12.04-7.870-7.570-10.550-4.7500.692.991.73188.33106.5311.5782.98-21.4817.0200.00026.04-4.96
2015 (2)2.15-72.47-10.1809.1415.36-9.630-8.160-10.110-5.1600.67-14.10.60-91.6895.4826.16105.68-19.76-5.6800.00027.4018.05
2014 (1)7.810-2.5807.923.45-1.940-1.900-2.570-1.0300.78-7.147.21-21.875.685.68131.7197.56-31.7100.00023.21666.01

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