- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 73.75 | 6.41 | 89.88 | 2.19 | -0.45 | -23.16 | 2.1 | -2.78 | -35.98 | 0.96 | 31.51 | -22.58 | 2.97 | -6.45 | -59.53 | 2.85 | -8.63 | -66.28 | 1.30 | 23.59 | -59.23 | 1246 | 0.0 | 0.0 |
| 23Q3 (19) | 69.31 | -0.46 | 23.28 | 2.2 | -7.56 | -31.46 | 2.16 | -14.96 | -0.92 | 0.73 | -2.67 | -34.23 | 3.17 | -7.14 | -44.41 | 3.12 | -14.57 | -19.63 | 1.05 | -2.22 | -46.65 | 1246 | 0.0 | -5.75 |
| 23Q2 (18) | 69.63 | 35.34 | -14.45 | 2.38 | 49.69 | -31.61 | 2.54 | 9.96 | 9.48 | 0.75 | 19.05 | -25.0 | 3.42 | 10.6 | -20.06 | 3.65 | -18.75 | 27.97 | 1.08 | -12.04 | -12.33 | 1246 | 0.0 | -5.75 |
| 23Q1 (17) | 51.45 | 32.47 | -30.3 | 1.59 | -44.21 | -40.0 | 2.31 | -29.57 | 14.93 | 0.63 | -49.19 | -18.18 | 3.09 | -57.88 | -13.91 | 4.49 | -46.83 | 64.89 | 1.22 | -61.65 | 17.39 | 1246 | 0.0 | -5.75 |
| 22Q4 (16) | 38.84 | -30.91 | -57.28 | 2.85 | -11.21 | 16.8 | 3.28 | 50.46 | -6.82 | 1.24 | 11.71 | -6.77 | 7.34 | 28.51 | 173.42 | 8.44 | 117.79 | 118.13 | 3.19 | 61.7 | 118.25 | 1246 | -5.75 | -5.75 |
| 22Q3 (15) | 56.22 | -30.93 | -40.15 | 3.21 | -7.76 | 27.38 | 2.18 | -6.03 | -28.76 | 1.11 | 11.0 | -2.63 | 5.71 | 33.54 | 112.82 | 3.88 | 36.03 | 19.03 | 1.97 | 60.7 | 62.68 | 1322 | 0.0 | -2.0 |
| 22Q2 (14) | 81.39 | 10.25 | -11.93 | 3.48 | 31.32 | 73.13 | 2.32 | 15.42 | -23.43 | 1.0 | 29.87 | -13.04 | 4.28 | 19.11 | 96.6 | 2.85 | 4.69 | -13.06 | 1.23 | 17.79 | -1.26 | 1322 | 0.0 | -2.0 |
| 22Q1 (13) | 73.82 | -18.81 | -0.74 | 2.65 | 8.61 | 29.9 | 2.01 | -42.9 | -21.79 | 0.77 | -42.11 | -23.0 | 3.59 | 33.76 | 30.87 | 2.72 | -29.67 | -21.21 | 1.04 | -28.69 | -22.43 | 1322 | 0.0 | -2.0 |
| 21Q4 (12) | 90.92 | -3.2 | 99.17 | 2.44 | -3.17 | 50.62 | 3.52 | 15.03 | 30.86 | 1.33 | 16.67 | -6.99 | 2.68 | 0.03 | -24.38 | 3.87 | 18.84 | -34.3 | 1.46 | 20.53 | -53.3 | 1322 | -2.0 | -2.0 |
| 21Q3 (11) | 93.93 | 1.63 | 158.55 | 2.52 | 25.37 | 55.56 | 3.06 | 0.99 | 50.74 | 1.14 | -0.87 | -5.0 | 2.68 | 23.36 | -39.83 | 3.26 | -0.63 | -41.7 | 1.21 | -2.46 | -63.26 | 1349 | 0.0 | 0.0 |
| 21Q2 (10) | 92.42 | 24.27 | 126.3 | 2.01 | -1.47 | 74.78 | 3.03 | 17.9 | 99.34 | 1.15 | 15.0 | 26.37 | 2.17 | -20.71 | -22.76 | 3.28 | -5.13 | -11.91 | 1.24 | -7.46 | -44.16 | 1349 | 0.0 | 0.0 |
| 21Q1 (9) | 74.37 | 62.91 | 40.29 | 2.04 | 25.93 | 23.64 | 2.57 | -4.46 | 41.99 | 1.0 | -30.07 | 12.36 | 2.74 | -22.7 | -11.87 | 3.46 | -41.36 | 1.21 | 1.34 | -57.08 | -19.91 | 1349 | 0.0 | -15.42 |
| 20Q4 (8) | 45.65 | 25.65 | -11.19 | 1.62 | 0.0 | -0.61 | 2.69 | 32.51 | -6.27 | 1.43 | 19.17 | 3.62 | 3.55 | -20.42 | 11.91 | 5.89 | 5.46 | 5.53 | 3.13 | -5.16 | 16.68 | 1349 | 0.0 | -15.42 |
| 20Q3 (7) | 36.33 | -11.04 | -54.86 | 1.62 | 40.87 | -14.74 | 2.03 | 33.55 | 5.18 | 1.2 | 31.87 | 16.5 | 4.46 | 58.36 | 88.9 | 5.59 | 50.13 | 133.03 | 3.30 | 48.24 | 158.12 | 1349 | 0.0 | -15.42 |
| 20Q2 (6) | 40.84 | -22.96 | -50.78 | 1.15 | -30.3 | -43.07 | 1.52 | -16.02 | -28.97 | 0.91 | 2.25 | -6.19 | 2.82 | -9.53 | 15.66 | 3.72 | 9.0 | 44.3 | 2.23 | 32.72 | 90.59 | 1349 | -15.42 | -15.42 |
| 20Q1 (5) | 53.01 | 3.13 | -34.86 | 1.65 | 1.23 | -14.95 | 1.81 | -36.93 | -5.73 | 0.89 | -35.51 | 39.06 | 3.11 | -1.85 | 30.57 | 3.41 | -38.85 | 44.72 | 1.68 | -37.47 | 113.49 | 1595 | 0.0 | 0.0 |
| 19Q4 (4) | 51.4 | -36.14 | 0.0 | 1.63 | -14.21 | 0.0 | 2.87 | 48.7 | 0.0 | 1.38 | 33.98 | 0.0 | 3.17 | 34.34 | 0.0 | 5.58 | 132.86 | 0.0 | 2.68 | 109.81 | 0.0 | 1595 | 0.0 | 0.0 |
| 19Q3 (3) | 80.49 | -2.99 | 0.0 | 1.9 | -5.94 | 0.0 | 1.93 | -9.81 | 0.0 | 1.03 | 6.19 | 0.0 | 2.36 | -3.04 | 0.0 | 2.40 | -7.03 | 0.0 | 1.28 | 9.46 | 0.0 | 1595 | 0.0 | 0.0 |
| 19Q2 (2) | 82.97 | 1.95 | 0.0 | 2.02 | 4.12 | 0.0 | 2.14 | 11.46 | 0.0 | 0.97 | 51.56 | 0.0 | 2.43 | 2.13 | 0.0 | 2.58 | 9.32 | 0.0 | 1.17 | 48.66 | 0.0 | 1595 | 0.0 | 0.0 |
| 19Q1 (1) | 81.38 | 0.0 | 0.0 | 1.94 | 0.0 | 0.0 | 1.92 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 1595 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 264.14 | 5.54 | 8.36 | -31.42 | 9.11 | -6.95 | 3.07 | -25.49 | 3.16 | -35.02 | 3.45 | -11.83 | 1.16 | -29.4 | 1246 | 0.0 |
| 2022 (9) | 250.28 | -28.82 | 12.19 | 35.29 | 9.79 | -19.62 | 4.12 | -10.82 | 4.87 | 90.08 | 3.91 | 12.93 | 1.65 | 25.29 | 1246 | -5.75 |
| 2021 (8) | 351.63 | 99.98 | 9.01 | 49.17 | 12.18 | 51.3 | 4.62 | 4.52 | 2.56 | -25.41 | 3.46 | -24.34 | 1.31 | -47.73 | 1322 | -2.0 |
| 2020 (7) | 175.83 | -40.65 | 6.04 | -19.36 | 8.05 | -9.14 | 4.42 | 9.95 | 3.44 | 35.86 | 4.58 | 53.08 | 2.51 | 85.25 | 1349 | 0.0 |
| 2019 (6) | 296.24 | -23.06 | 7.49 | -5.79 | 8.86 | -8.75 | 4.02 | 20.0 | 2.53 | 22.45 | 2.99 | 18.59 | 1.36 | 55.97 | 1349 | -15.42 |
| 2018 (5) | 385.03 | 15.5 | 7.95 | 26.59 | 9.71 | 5.2 | 3.35 | 41.95 | 2.06 | 9.6 | 2.52 | -8.92 | 0.87 | 22.9 | 1595 | 6.26 |
| 2017 (4) | 333.36 | 31.36 | 6.28 | 10.76 | 9.23 | 70.93 | 2.36 | 19.19 | 1.88 | -15.69 | 2.77 | 30.12 | 0.71 | -9.27 | 1501 | 6.45 |
| 2016 (3) | 253.77 | -2.98 | 5.67 | -8.4 | 5.4 | 4.85 | 1.98 | -8.76 | 2.23 | -5.59 | 2.13 | 8.07 | 0.78 | -5.95 | 1410 | -2.02 |
| 2015 (2) | 261.56 | -21.33 | 6.19 | 5.27 | 5.15 | -17.86 | 2.17 | 10.71 | 2.37 | 33.82 | 1.97 | 4.41 | 0.83 | 40.74 | 1439 | 6.59 |
| 2014 (1) | 332.49 | -5.91 | 5.88 | -7.69 | 6.27 | 56.36 | 1.96 | -13.66 | 1.77 | 0 | 1.89 | 0 | 0.59 | 0 | 1350 | 4.09 |
