- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 477.43 | -5.9 | -6.51 | 16.26 | -4.13 | -4.01 | 27.61 | 202.08 | 75.3 | -9.0 | -199.78 | -350.7 | 3.41 | 1.88 | 2.67 | 5.78 | 221.02 | 87.5 | -1.89 | -206.03 | -368.15 | 7437 | 0.0 | 0.0 |
| 23Q3 (19) | 507.36 | 4.72 | -8.84 | 16.96 | 2.35 | -13.6 | 9.14 | 14.25 | -21.88 | 9.02 | -1.64 | 40.06 | 3.34 | -2.26 | -5.23 | 1.80 | 9.1 | -14.31 | 1.78 | -6.07 | 53.64 | 7437 | 0.0 | -0.15 |
| 23Q2 (18) | 484.47 | -7.21 | -34.46 | 16.57 | 0.85 | -31.67 | 8.0 | -18.28 | -36.66 | 9.17 | 6.63 | 108.41 | 3.42 | 8.69 | 4.26 | 1.65 | -11.93 | -3.35 | 1.89 | 14.92 | 218.01 | 7437 | 0.0 | -0.15 |
| 23Q1 (17) | 522.13 | 2.25 | -26.46 | 16.43 | -3.01 | -32.83 | 9.79 | -37.84 | -26.45 | 8.6 | 139.55 | 91.11 | 3.15 | -5.14 | -8.65 | 1.88 | -39.21 | 0.03 | 1.65 | 134.29 | 159.89 | 7437 | 0.0 | -0.15 |
| 22Q4 (16) | 510.66 | -8.24 | -31.37 | 16.94 | -13.7 | -30.37 | 15.75 | 34.62 | 3.89 | 3.59 | -44.25 | -32.77 | 3.32 | -5.95 | 1.45 | 3.08 | 46.71 | 51.38 | 0.70 | -39.25 | -2.04 | 7437 | -0.15 | -0.15 |
| 22Q3 (15) | 556.53 | -24.72 | -16.86 | 19.63 | -19.05 | -5.44 | 11.7 | -7.36 | -24.52 | 6.44 | 46.36 | 36.15 | 3.53 | 7.52 | 13.73 | 2.10 | 23.05 | -9.21 | 1.16 | 94.42 | 63.76 | 7448 | 0.0 | -1.01 |
| 22Q2 (14) | 739.24 | 4.11 | 3.17 | 24.25 | -0.86 | 15.37 | 12.63 | -5.11 | 3.69 | 4.4 | -2.22 | 23.25 | 3.28 | -4.77 | 11.82 | 1.71 | -8.86 | 0.51 | 0.60 | -6.08 | 19.46 | 7448 | 0.0 | -1.01 |
| 22Q1 (13) | 710.04 | -4.57 | 17.16 | 24.46 | 0.53 | 18.97 | 13.31 | -12.2 | 6.39 | 4.5 | -15.73 | 29.31 | 3.44 | 5.35 | 1.54 | 1.87 | -8.0 | -9.19 | 0.63 | -11.69 | 10.37 | 7448 | 0.0 | -1.01 |
| 21Q4 (12) | 744.07 | 11.16 | 36.19 | 24.33 | 17.2 | 48.08 | 15.16 | -2.19 | -1.3 | 5.34 | 12.9 | 1141.86 | 3.27 | 5.43 | 8.73 | 2.04 | -12.01 | -27.53 | 0.72 | 1.56 | 811.86 | 7448 | -1.01 | -1.01 |
| 21Q3 (11) | 669.36 | -6.58 | 44.96 | 20.76 | -1.24 | 43.17 | 15.5 | 27.26 | 22.43 | 4.73 | 32.49 | 36.71 | 3.10 | 5.72 | -1.23 | 2.32 | 36.23 | -15.54 | 0.71 | 41.83 | -5.7 | 7524 | 0.0 | 2.23 |
| 21Q2 (10) | 716.53 | 18.24 | 66.7 | 21.02 | 2.24 | 49.29 | 12.18 | -2.64 | 11.13 | 3.57 | 2.59 | -0.83 | 2.93 | -13.53 | -10.44 | 1.70 | -17.65 | -33.33 | 0.50 | -13.24 | -40.51 | 7524 | 0.0 | 2.23 |
| 21Q1 (9) | 606.02 | 10.92 | 44.23 | 20.56 | 25.14 | 48.23 | 12.51 | -18.55 | 13.42 | 3.48 | 709.3 | 9.09 | 3.39 | 12.82 | 2.78 | 2.06 | -26.57 | -21.36 | 0.57 | 629.62 | -24.36 | 7524 | 0.0 | 4.62 |
| 20Q4 (8) | 546.35 | 18.32 | 12.53 | 16.43 | 13.31 | 10.42 | 15.36 | 21.33 | 25.08 | 0.43 | -87.57 | -87.16 | 3.01 | -4.24 | -1.88 | 2.81 | 2.54 | 11.16 | 0.08 | -89.5 | -88.59 | 7524 | 2.23 | 4.62 |
| 20Q3 (7) | 461.75 | 7.42 | -7.12 | 14.5 | 2.98 | -4.23 | 12.66 | 15.51 | 7.47 | 3.46 | -3.89 | 19.31 | 3.14 | -4.13 | 3.12 | 2.74 | 7.53 | 15.71 | 0.75 | -10.53 | 28.46 | 7360 | 0.0 | 2.34 |
| 20Q2 (6) | 429.84 | 2.3 | -24.01 | 14.08 | 1.51 | -12.05 | 10.96 | -0.63 | 2.14 | 3.6 | 12.85 | 8.76 | 3.28 | -0.76 | 15.74 | 2.55 | -2.87 | 34.43 | 0.84 | 10.32 | 43.14 | 7360 | 2.34 | 2.34 |
| 20Q1 (5) | 420.19 | -13.46 | -20.74 | 13.87 | -6.79 | -5.45 | 11.03 | -10.18 | -1.69 | 3.19 | -4.78 | 9.62 | 3.30 | 7.7 | 19.28 | 2.63 | 3.79 | 24.03 | 0.76 | 10.03 | 38.3 | 7192 | 0.0 | 0.0 |
| 19Q4 (4) | 485.52 | -2.34 | 0.0 | 14.88 | -1.72 | 0.0 | 12.28 | 4.24 | 0.0 | 3.35 | 15.52 | 0.0 | 3.06 | 0.64 | 0.0 | 2.53 | 6.74 | 0.0 | 0.69 | 18.28 | 0.0 | 7192 | 0.0 | 0.0 |
| 19Q3 (3) | 497.15 | -12.12 | 0.0 | 15.14 | -5.43 | 0.0 | 11.78 | 9.79 | 0.0 | 2.9 | -12.39 | 0.0 | 3.05 | 7.6 | 0.0 | 2.37 | 24.92 | 0.0 | 0.58 | -0.31 | 0.0 | 7192 | 0.0 | 0.0 |
| 19Q2 (2) | 565.69 | 6.71 | 0.0 | 16.01 | 9.13 | 0.0 | 10.73 | -4.37 | 0.0 | 3.31 | 13.75 | 0.0 | 2.83 | 2.27 | 0.0 | 1.90 | -10.38 | 0.0 | 0.59 | 6.59 | 0.0 | 7192 | 0.0 | 0.0 |
| 19Q1 (1) | 530.12 | 0.0 | 0.0 | 14.67 | 0.0 | 0.0 | 11.22 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 2.77 | 0.0 | 0.0 | 2.12 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 7192 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1991.39 | -20.87 | 66.21 | -22.36 | 54.54 | 2.15 | 17.79 | -6.02 | 3.32 | -1.89 | 2.74 | 29.09 | 0.89 | 18.76 | 7437 | 0.0 |
| 2022 (9) | 2516.47 | -8.02 | 85.28 | -1.6 | 53.39 | -3.56 | 18.93 | 10.51 | 3.39 | 6.98 | 2.12 | 4.85 | 0.75 | 20.15 | 7437 | -0.15 |
| 2021 (8) | 2735.98 | 47.24 | 86.67 | 47.2 | 55.36 | 10.72 | 17.13 | 60.39 | 3.17 | -0.03 | 2.02 | -24.8 | 0.63 | 8.93 | 7448 | -1.01 |
| 2020 (7) | 1858.13 | -10.6 | 58.88 | -3.03 | 50.0 | 8.67 | 10.68 | -14.29 | 3.17 | 8.47 | 2.69 | 21.56 | 0.57 | -4.12 | 7524 | 2.23 |
| 2019 (6) | 2078.49 | -9.78 | 60.72 | -0.7 | 46.01 | -2.38 | 12.46 | 9.49 | 2.92 | 10.06 | 2.21 | 8.2 | 0.60 | 21.35 | 7360 | 2.34 |
| 2018 (5) | 2303.7 | 11.45 | 61.15 | 5.83 | 47.13 | -1.48 | 11.38 | 17.56 | 2.65 | -5.04 | 2.05 | -11.6 | 0.49 | 5.49 | 7192 | 0.14 |
| 2017 (4) | 2067.1 | 14.73 | 57.78 | 8.65 | 47.84 | -7.56 | 9.68 | 22.84 | 2.80 | -5.3 | 2.31 | -19.42 | 0.47 | 7.07 | 7182 | 0.83 |
| 2016 (3) | 1801.73 | -5.94 | 53.18 | -3.47 | 51.75 | 4.31 | 7.88 | -7.62 | 2.95 | 2.63 | 2.87 | 10.9 | 0.44 | -1.79 | 7123 | 0.65 |
| 2015 (2) | 1915.45 | -11.56 | 55.09 | 6.47 | 49.61 | 0.26 | 8.53 | -7.08 | 2.88 | 20.4 | 2.59 | 13.37 | 0.45 | 5.07 | 7077 | 0.67 |
| 2014 (1) | 2165.89 | 0.54 | 51.74 | -6.74 | 49.48 | 6.57 | 9.18 | 2.91 | 2.39 | 0 | 2.28 | 0 | 0.42 | 0 | 7030 | 1.24 |
