- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q1 (20) | 7.34 | 1.24 | 21.12 | 0.49 | -2.0 | 0.0 | 0.48 | -27.27 | 33.33 | 0 | 0 | 0 | 6.68 | -3.2 | -17.44 | 6.54 | -28.16 | 10.08 | 0.00 | 0 | 0 | 603 | 0.0 | 0.0 |
| 22Q4 (19) | 7.25 | 23.3 | 20.83 | 0.5 | 19.05 | 0.0 | 0.66 | 57.14 | 13.79 | 0 | 0 | 0 | 6.90 | -3.45 | -17.24 | 9.10 | 27.45 | -5.83 | 0.00 | 0 | 0 | 603 | 0.0 | 0.0 |
| 22Q3 (18) | 5.88 | -9.68 | 7.3 | 0.42 | -14.29 | -14.29 | 0.42 | -2.33 | 5.0 | 0 | 0 | 0 | 7.14 | -5.1 | -20.12 | 7.14 | 8.14 | -2.14 | 0.00 | 0 | 0 | 603 | 0.0 | -9.05 |
| 22Q2 (17) | 6.51 | 7.43 | 15.63 | 0.49 | 0.0 | -3.92 | 0.43 | 19.44 | 2.38 | 0 | 0 | 0 | 7.53 | -6.91 | -16.91 | 6.61 | 11.19 | -11.46 | 0.00 | 0 | 0 | 603 | 0.0 | -9.05 |
| 22Q1 (16) | 6.06 | 1.0 | 5.03 | 0.49 | -2.0 | 0.0 | 0.36 | -37.93 | -18.18 | 0 | 0 | 0 | 8.09 | -2.97 | -4.79 | 5.94 | -38.55 | -22.1 | 0.00 | 0 | 0 | 603 | 0.0 | -9.05 |
| 21Q4 (15) | 6.0 | 9.49 | 3.81 | 0.5 | 2.04 | 4.17 | 0.58 | 45.0 | 23.4 | 0 | 0 | 0 | 8.33 | -6.8 | 0.35 | 9.67 | 32.43 | 18.88 | 0.00 | 0 | 0 | 603 | -9.05 | -9.05 |
| 21Q3 (14) | 5.48 | -2.66 | -10.46 | 0.49 | -3.92 | 0.0 | 0.4 | -4.76 | -6.98 | 0 | 0 | 0 | 8.94 | -1.29 | 11.68 | 7.30 | -2.16 | 3.89 | 0.00 | 0 | 0 | 663 | 0.0 | -12.07 |
| 21Q2 (13) | 5.63 | -2.43 | -11.2 | 0.51 | 4.08 | 2.0 | 0.42 | -4.55 | 5.0 | 0 | 0 | 0 | 9.06 | 6.67 | 14.86 | 7.46 | -2.17 | 18.24 | 0.00 | 0 | 0 | 663 | 0.0 | -12.07 |
| 21Q1 (12) | 5.77 | -0.17 | -19.97 | 0.49 | 2.08 | -10.91 | 0.44 | -6.38 | -10.2 | 0 | 0 | 0 | 8.49 | 2.26 | 11.33 | 7.63 | -6.22 | 12.21 | 0.00 | 0 | 0 | 663 | 0.0 | -12.07 |
| 20Q4 (11) | 5.78 | -5.56 | -23.34 | 0.48 | -2.04 | -17.24 | 0.47 | 9.3 | 0.0 | 0 | 0 | 0 | 8.30 | 3.72 | 7.96 | 8.13 | 15.73 | 30.45 | 0.00 | 0 | 0 | 663 | -12.07 | -12.07 |
| 20Q3 (10) | 6.12 | -3.47 | -23.88 | 0.49 | -2.0 | -14.04 | 0.43 | 7.5 | -23.21 | 0 | 0 | 0 | 8.01 | 1.52 | 12.93 | 7.03 | 11.36 | 0.88 | 0.00 | 0 | 0 | 754 | 0.0 | 4.29 |
| 20Q2 (9) | 6.34 | -12.07 | -9.3 | 0.5 | -9.09 | -15.25 | 0.4 | -18.37 | -32.2 | 0 | 0 | 0 | 7.89 | 3.38 | -6.57 | 6.31 | -7.17 | -25.25 | 0.00 | 0 | 0 | 754 | 0.0 | 4.29 |
| 20Q1 (8) | 7.21 | -4.38 | -7.92 | 0.55 | -5.17 | -9.84 | 0.49 | 4.26 | -14.04 | 0 | 0 | 0 | 7.63 | -0.83 | -2.08 | 6.80 | 9.03 | -6.64 | 0.00 | 0 | 0 | 754 | 0.0 | 4.29 |
| 19Q4 (7) | 7.54 | -6.22 | 4.87 | 0.58 | 1.75 | -3.33 | 0.47 | -16.07 | -12.96 | 0 | 0 | 0 | 7.69 | 8.5 | -7.82 | 6.23 | -10.51 | -17.0 | 0.00 | 0 | 0 | 754 | 4.29 | 4.29 |
| 19Q3 (6) | 8.04 | 15.02 | 13.88 | 0.57 | -3.39 | -1.72 | 0.56 | -5.08 | 9.8 | 0 | 0 | 0 | 7.09 | -16.01 | -13.7 | 6.97 | -17.48 | -3.58 | 0.00 | 0 | 0 | 723 | 0.0 | 26.84 |
| 19Q2 (5) | 6.99 | -10.73 | -4.51 | 0.59 | -3.28 | 25.53 | 0.59 | 3.51 | 37.21 | 0 | 0 | 0 | 8.44 | 8.34 | 31.46 | 8.44 | 15.95 | 43.69 | 0.00 | 0 | 0 | 723 | 0.0 | 26.84 |
| 19Q1 (4) | 7.83 | 8.9 | 0.0 | 0.61 | 1.67 | 0.0 | 0.57 | 5.56 | 0.0 | 0 | 0 | 0.0 | 7.79 | -6.64 | 0.0 | 7.28 | -3.07 | 0.0 | 0.00 | 0 | 0.0 | 723 | 0.0 | 0.0 |
| 18Q4 (3) | 7.19 | 1.84 | 0.0 | 0.6 | 3.45 | 0.0 | 0.54 | 5.88 | 0.0 | 0 | 0 | 0.0 | 8.34 | 1.58 | 0.0 | 7.51 | 3.97 | 0.0 | 0.00 | 0 | 0.0 | 723 | 26.84 | 0.0 |
| 18Q3 (2) | 7.06 | -3.55 | 0.0 | 0.58 | 23.4 | 0.0 | 0.51 | 18.6 | 0.0 | 0 | 0 | 0.0 | 8.22 | 27.95 | 0.0 | 7.22 | 22.97 | 0.0 | 0.00 | 0 | 0.0 | 570 | 0.0 | 0.0 |
| 18Q2 (1) | 7.32 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.42 | 0.0 | 0.0 | 5.87 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 570 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022 (10) | 25.71 | 12.32 | 1.9 | -4.52 | 1.87 | 1.63 | 0 | 0 | 7.39 | -15.0 | 7.27 | -9.52 | 0.00 | 0 | 603 | 0.0 |
| 2021 (9) | 22.89 | -10.06 | 1.99 | -1.49 | 1.84 | 2.79 | 0 | 0 | 8.69 | 9.53 | 8.04 | 14.29 | 0.00 | 0 | 603 | -9.05 |
| 2020 (8) | 25.45 | -16.26 | 2.02 | -13.68 | 1.79 | -18.64 | 0 | 0 | 7.94 | 3.08 | 7.03 | -2.84 | 0.00 | 0 | 663 | -12.07 |
| 2019 (7) | 30.39 | 7.2 | 2.34 | 9.86 | 2.2 | 13.4 | 0 | 0 | 7.70 | 2.48 | 7.24 | 5.79 | 0.00 | 0 | 754 | 4.29 |
| 2018 (6) | 28.35 | 14.27 | 2.13 | 21.02 | 1.94 | 14.79 | 0 | 0 | 7.51 | 5.91 | 6.84 | 0.46 | 0.00 | 0 | 723 | 26.84 |
| 2017 (5) | 24.81 | 1.85 | 1.76 | -4.86 | 1.69 | 1.2 | 0 | 0 | 7.09 | -6.59 | 6.81 | -0.64 | 0.00 | 0 | 570 | 0.35 |
| 2016 (4) | 24.36 | 32.61 | 1.85 | 20.13 | 1.67 | 24.63 | 0 | 0 | 7.59 | -9.41 | 6.86 | -6.02 | 0.00 | 0 | 568 | 5.97 |
| 2015 (3) | 18.37 | 40.34 | 1.54 | 1.32 | 1.34 | 18.58 | 0 | 0 | 8.38 | -27.8 | 7.29 | -15.5 | 0.00 | 0 | 536 | 45.65 |
| 2014 (2) | 13.09 | 3.97 | 1.52 | 11.76 | 1.13 | 4.63 | 0 | 0 | 11.61 | 7.5 | 8.63 | 0.63 | 0.00 | 0 | 368 | 2.51 |
| 2013 (1) | 12.59 | 0 | 1.36 | 0 | 1.08 | 0 | 0 | 0 | 10.80 | 0 | 8.58 | 0 | 0.00 | 0 | 359 | 0 |
