- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.41 | 8.79 | -4.27 | 0.31 | 0.0 | 6.9 | 0.49 | 36.11 | 22.5 | 0 | 0 | 0 | 3.29 | -8.08 | 11.67 | 5.21 | 25.12 | 27.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 8.65 | 3.97 | -4.1 | 0.31 | 3.33 | -3.12 | 0.36 | 2.86 | 16.13 | 0 | 0 | 0 | 3.58 | -0.61 | 1.02 | 4.16 | -1.07 | 21.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 8.32 | 26.83 | -0.24 | 0.3 | 15.38 | 3.45 | 0.35 | 6.06 | 25.0 | 0 | 0 | 0 | 3.61 | -9.02 | 3.7 | 4.21 | -16.38 | 25.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 6.56 | -33.27 | -19.9 | 0.26 | -10.34 | -7.14 | 0.33 | -17.5 | 13.79 | 0 | 0 | 0 | 3.96 | 34.35 | 15.93 | 5.03 | 23.62 | 42.07 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 9.83 | 8.98 | 6.16 | 0.29 | -9.38 | -9.38 | 0.4 | 29.03 | 14.29 | 0 | 0 | 0 | 2.95 | -16.84 | -14.63 | 4.07 | 18.4 | 7.66 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 9.02 | 8.15 | 13.46 | 0.32 | 10.34 | 10.34 | 0.31 | 10.71 | -6.06 | 0 | 0 | 0 | 3.55 | 2.03 | -2.74 | 3.44 | 2.37 | -17.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 8.34 | 1.83 | 5.57 | 0.29 | 3.57 | 0.0 | 0.28 | -3.45 | -3.45 | 0 | 0 | 0 | 3.48 | 1.71 | -5.28 | 3.36 | -5.18 | -8.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 8.19 | -11.56 | 15.68 | 0.28 | -12.5 | 7.69 | 0.29 | -17.14 | 0.0 | 0 | 0 | 0 | 3.42 | -1.07 | -6.9 | 3.54 | -6.32 | -13.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 9.26 | 16.48 | 28.61 | 0.32 | 10.34 | 10.34 | 0.35 | 6.06 | 6.06 | 0 | 0 | 0 | 3.46 | -5.27 | -14.2 | 3.78 | -8.94 | -17.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 7.95 | 0.63 | -2.09 | 0.29 | 0.0 | -3.33 | 0.33 | 13.79 | 22.22 | 0 | 0 | 0 | 3.65 | -0.63 | -1.27 | 4.15 | 13.08 | 24.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 7.9 | 11.58 | 23.05 | 0.29 | 11.54 | 11.54 | 0.29 | 0.0 | 0.0 | 0 | 0 | 0 | 3.67 | -0.04 | -9.36 | 3.67 | -10.38 | -18.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 7.08 | -1.67 | 17.8 | 0.26 | -10.34 | 4.0 | 0.29 | -12.12 | 7.41 | 0 | 0 | 0 | 3.67 | -8.83 | -11.72 | 4.10 | -10.63 | -8.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 7.2 | -11.33 | -20.53 | 0.29 | -3.33 | -9.38 | 0.33 | 22.22 | 13.79 | 0 | 0 | 0 | 4.03 | 9.02 | 14.04 | 4.58 | 37.84 | 43.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 8.12 | 26.48 | 5.59 | 0.3 | 15.38 | -3.23 | 0.27 | -6.9 | -12.9 | 0 | 0 | 0 | 3.69 | -8.77 | -8.35 | 3.33 | -26.39 | -17.52 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 6.42 | 6.82 | -7.63 | 0.26 | 4.0 | -10.34 | 0.29 | 7.41 | -6.45 | 0 | 0 | 0 | 4.05 | -2.64 | -2.94 | 4.52 | 0.55 | 1.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 6.01 | -33.66 | -1.96 | 0.25 | -21.88 | -3.85 | 0.27 | -6.9 | -3.57 | 0 | 0 | 0 | 4.16 | 17.77 | -1.93 | 4.49 | 40.35 | -1.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 9.06 | 17.82 | 0.0 | 0.32 | 3.23 | 0.0 | 0.29 | -6.45 | 0.0 | 0 | 0 | 0.0 | 3.53 | -12.38 | 0.0 | 3.20 | -20.6 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 7.69 | 10.65 | 0.0 | 0.31 | 6.9 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0 | 0.0 | 4.03 | -3.39 | 0.0 | 4.03 | -9.62 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 6.95 | 13.38 | 0.0 | 0.29 | 11.54 | 0.0 | 0.31 | 10.71 | 0.0 | 0 | 0 | 0.0 | 4.17 | -1.62 | 0.0 | 4.46 | -2.35 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 6.13 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.24 | 0.0 | 0.0 | 4.57 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.94 | -6.9 | 1.19 | 0.0 | 1.54 | 20.31 | 0 | 0 | 3.61 | 7.41 | 4.68 | 29.22 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 35.38 | 9.91 | 1.19 | 2.59 | 1.28 | 0.79 | 0 | 0 | 3.36 | -6.66 | 3.62 | -8.3 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 32.19 | 16.0 | 1.16 | 6.42 | 1.27 | 10.43 | 0 | 0 | 3.60 | -8.26 | 3.95 | -4.8 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 27.75 | -6.94 | 1.09 | -7.63 | 1.15 | -3.36 | 0 | 0 | 3.93 | -0.74 | 4.14 | 3.85 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 29.82 | 8.55 | 1.18 | 9.26 | 1.19 | 3.48 | 0 | 0 | 3.96 | 0.65 | 3.99 | -4.68 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 27.47 | 16.05 | 1.08 | 12.5 | 1.15 | 9.52 | 0 | 0 | 3.93 | -3.06 | 4.19 | -5.63 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 23.67 | -17.35 | 0.96 | -5.88 | 1.05 | -23.36 | 0 | 0 | 4.06 | 13.88 | 4.44 | -7.27 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 28.64 | -12.58 | 1.02 | -15.0 | 1.37 | 19.13 | 0 | 0 | 3.56 | -2.77 | 4.78 | 36.27 | 0.00 | 0 | 365 | 0.0 |
| 2015 (2) | 32.76 | -13.1 | 1.2 | -6.98 | 1.15 | 12.75 | 0 | 0 | 3.66 | 7.05 | 3.51 | 29.75 | 0.00 | 0 | 365 | 0.0 |
| 2014 (1) | 37.7 | 6.62 | 1.29 | 9.32 | 1.02 | 15.91 | 0 | 0 | 3.42 | 0 | 2.71 | 0 | 0.00 | 0 | 365 | 0.0 |
