玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)17.1526.29119.878.4843.97946.919.0934.07549.297.3134.87400.682.7543.23366.12.2243.23353.060.307.140.011.6924.89202.0726.124.65-17.3294.128.8864.717.06-47.94-83.537.6813.7835.21
23Q3 (19)13.584.46148.265.8914.15482.476.786.772360.05.425.861253.191.929.091229.411.556.91822.220.283.73.79.362.52343.624.96-6.41-34.4486.446.54-81.4813.56-28.14103.76.75-4.810.47
23Q2 (18)13.0066.8829.875.16405.3366.456.351233.93108.25.127414.29121.651.768900.0131.581.457150.0137.70.2728.573.859.13214.8369.0726.6716.82-26.1481.13-70.5-21.9918.87110.7807.09-12.039.75
23Q1 (17)7.79-0.13-35.88-1.69-308.64-132.69-0.56-140.0-109.08-0.07-104.79-101.36-0.02-103.39-101.230.02-95.92-98.480.21-30.0-16.02.90-25.06-65.0622.83-27.7312.8275.00381.25227.38-175.00-508.33-1193.758.0641.914.49
22Q4 (16)7.8042.6-29.160.81152.6-78.461.40566.67-70.211.46410.64-63.220.59447.06-58.450.49644.44-57.390.3011.113.453.8783.41-41.2731.59-17.0217.3557.14-87.76-28.1642.86111.69109.525.68-7.04-20.34
22Q3 (15)5.47-45.35-52.8-1.54-149.68-140.42-0.30-109.84-105.62-0.47-120.35-110.15-0.17-122.37-112.14-0.09-114.75-107.830.273.858.02.11-60.93-71.5638.075.4365.67466.67348.72553.33-366.670-1383.336.11-5.42-10.8
22Q2 (14)10.01-17.61-40.843.10-40.04-67.713.05-50.57-68.562.31-55.23-70.50.76-53.09-67.240.61-53.79-67.890.264.08.335.40-34.94-54.1236.1178.4158.8104.0023.815.370.00-100.0-100.06.46-8.24-7.71
22Q1 (13)12.1510.35-38.295.1737.5-56.76.1731.28-51.465.1629.97-49.851.6214.08-42.551.3214.78-42.860.25-13.7913.648.3025.95-45.0720.24-24.81-12.884.005.6-11.0616.00-21.78188.07.04-1.26-10.89
21Q4 (12)11.01-5.0-38.493.76-1.31-60.674.70-11.99-55.583.97-14.25-52.681.421.43-40.831.150.0-42.790.2916.020.836.59-11.19-49.5426.9217.1524.1179.5511.36-12.3820.45-28.41122.087.134.09-21.56
21Q3 (11)11.59-31.5-26.463.81-60.31-56.115.34-44.95-39.934.63-40.87-35.431.40-39.66-40.681.15-39.47-41.330.254.17-7.417.42-36.96-31.5522.981.0624.8271.43-27.63-26.5328.572100.0928.576.85-2.144.1
21Q2 (10)16.92-14.0720.349.60-19.670.829.70-23.681.577.83-23.91-4.862.32-17.738.411.90-17.759.20.249.0914.2911.77-22.1-1.8322.74-2.02-3.5298.704.5167.241.30-76.62-96.837.00-11.39-13.15
21Q1 (9)19.6910.018.5411.9424.966.9912.7120.13181.8210.2922.65239.62.8217.5286.32.3114.93272.580.22-8.3315.7915.1115.7111.3323.217.01-3.3394.444.03-40.75.56-39.68109.387.90-13.090
20Q4 (8)17.9013.5831.149.5610.1438.1510.5819.0150.078.3917.0258.62.401.6922.452.012.5525.620.24-11.11-20.013.0620.4847.921.6917.82-19.9390.79-6.62-7.779.21231.58489.479.0938.150
20Q3 (7)15.7612.09-2.058.6854.456.98.89-6.9110.437.17-12.8813.632.3610.2816.261.9612.6419.510.2728.573.8510.84-9.598.2918.41-21.89-20.3497.2264.74-2.782.78-93.22272.226.58-18.360.15
20Q2 (6)14.06-15.35-5.325.62-21.4-9.799.55111.7572.078.23171.62100.242.14193.1579.831.74180.6579.380.2110.53-8.711.9967.6954.3123.57-1.83-12.8359.02-62.94-46.4740.98169.16419.678.06021.94
20Q1 (5)16.6121.6849.377.153.32223.534.51-36.0354.983.03-42.7223.170.73-62.7617.740.62-61.2514.810.19-36.67-5.07.15-19.0328.8324.01-11.37-1.15159.2661.79104.76-59.26-3892.59-366.670.000-100.0
19Q4 (4)13.65-15.160.06.92-14.780.07.05-12.420.05.29-16.160.01.96-3.450.01.60-2.440.00.3015.380.08.83-11.790.027.0917.220.098.44-1.560.01.56196.880.00.00-100.00.0
19Q3 (3)16.098.350.08.1230.340.08.0545.050.06.3153.530.02.0370.590.01.6469.070.00.2613.040.010.0128.830.023.11-14.530.0100.00-9.30.0-1.6187.420.06.57-0.610.0
19Q2 (2)14.8533.540.06.23181.90.05.5590.720.04.1167.070.01.1991.940.00.9779.630.00.2315.00.07.7740.00.027.0411.320.0110.2641.760.0-12.82-157.690.06.61-17.990.0
19Q1 (1)11.120.00.02.210.00.02.910.00.02.460.00.00.620.00.00.540.00.00.200.00.05.550.00.024.290.00.077.780.00.022.220.00.08.060.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)13.3052.354.93180.112.3728.895.87138.624.79137.136.35122.815.06117.171.03-5.58.7181.4626.12-17.3284.4618.5116.06-44.10.0007.3617.01
2022 (9)8.73-39.831.76-74.891.849.522.46-68.622.02-68.782.85-64.812.33-64.481.097.924.80-51.7131.5917.3571.26-20.2228.74169.260.0006.29-12.64
2021 (8)14.51-9.937.01-10.931.68-13.797.84-8.096.47-5.418.107.286.567.011.0113.489.94-8.6426.9224.1189.33-2.8910.6740.510.0007.20-9.43
2020 (7)16.1114.747.8729.021.9511.598.5339.616.8445.537.5531.996.1333.550.89-6.3210.8831.8821.69-19.9391.98-8.027.5900.0007.9512.93
2019 (6)14.0414.336.1051.741.74-7.886.1124.954.7014.635.7221.964.5920.160.955.568.2514.4227.09-4.44100.0021.820.0000.0007.040.57
2018 (5)12.285.684.0228.031.89-18.534.899.894.1015.174.6933.243.8232.180.9015.387.210.4228.355.4782.0916.4817.91-39.340.0007.00-4.63
2017 (4)11.62-15.983.14-42.62.3210.914.45-42.363.56-45.813.52-56.02.89-53.830.78-17.027.18-28.8426.885.5870.48-0.7929.521.950.0007.340.82
2016 (3)13.8330.475.4759.942.0914.397.7292.526.57100.928.0068.786.2678.860.94-8.7410.0963.5325.46-25.5171.04-16.9128.9699.670.0007.2821.13
2015 (2)10.6053.183.42338.461.83-5.414.01190.583.27194.594.74153.483.50138.11.03-13.456.1769.9734.18-27.7885.5048.1914.50-67.210.0006.0129.53
2014 (1)6.9200.7801.94-13.331.3801.1101.8701.4701.191.713.63-4.9747.3327.8257.69-25.1644.2376.920.0004.64-4.92

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