- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.59 | 73.53 | -23.38 | 0.28 | 33.33 | 3.7 | 0.12 | 0.0 | 9.09 | 0.01 | 0.0 | 0.0 | 47.46 | -23.16 | 35.34 | 20.34 | -42.37 | 42.37 | 1.69 | -42.37 | 30.51 | 185 | 0.0 | 0.0 |
| 23Q3 (19) | 0.34 | -22.73 | -33.33 | 0.21 | -8.7 | -16.0 | 0.12 | -7.69 | -7.69 | 0.01 | 0.0 | -50.0 | 61.76 | 18.16 | 26.0 | 35.29 | 19.46 | 38.46 | 2.94 | 29.41 | -25.0 | 185 | 0.0 | -10.19 |
| 23Q2 (18) | 0.44 | 7.32 | 22.22 | 0.23 | 0.0 | 4.55 | 0.13 | 0.0 | 8.33 | 0.01 | 0.0 | -50.0 | 52.27 | -6.82 | -14.46 | 29.55 | -6.82 | -11.36 | 2.27 | -6.82 | -59.09 | 185 | 0.0 | -10.19 |
| 23Q1 (17) | 0.41 | -46.75 | -14.58 | 0.23 | -14.81 | -4.17 | 0.13 | 18.18 | 0.0 | 0.01 | 0.0 | 0.0 | 56.10 | 59.98 | 12.2 | 31.71 | 121.95 | 17.07 | 2.44 | 87.8 | 17.07 | 185 | 0.0 | -10.19 |
| 22Q4 (16) | 0.77 | 50.98 | -4.94 | 0.27 | 8.0 | -15.62 | 0.11 | -15.38 | -15.38 | 0.01 | -50.0 | 0.0 | 35.06 | -28.47 | -11.24 | 14.29 | -43.96 | -10.99 | 1.30 | -66.88 | 5.19 | 185 | -10.19 | -10.19 |
| 22Q3 (15) | 0.51 | 41.67 | 27.5 | 0.25 | 13.64 | 4.17 | 0.13 | 8.33 | 8.33 | 0.02 | 0.0 | 0.0 | 49.02 | -19.79 | -18.3 | 25.49 | -23.53 | -15.03 | 3.92 | -29.41 | -21.57 | 206 | 0.0 | -8.04 |
| 22Q2 (14) | 0.36 | -25.0 | 9.09 | 0.22 | -8.33 | -8.33 | 0.12 | -7.69 | -7.69 | 0.02 | 100.0 | 0.0 | 61.11 | 22.22 | -15.97 | 33.33 | 23.08 | -15.38 | 5.56 | 166.67 | -8.33 | 206 | 0.0 | -8.04 |
| 22Q1 (13) | 0.48 | -40.74 | -2.04 | 0.24 | -25.0 | -11.11 | 0.13 | 0.0 | -7.14 | 0.01 | 0.0 | 0.0 | 50.00 | 26.56 | -9.26 | 27.08 | 68.75 | -5.21 | 2.08 | 68.75 | 2.08 | 206 | 0.0 | -8.04 |
| 21Q4 (12) | 0.81 | 102.5 | 35.0 | 0.32 | 33.33 | 3.23 | 0.13 | 8.33 | 8.33 | 0.01 | -50.0 | 0.0 | 39.51 | -34.16 | -23.54 | 16.05 | -46.5 | -19.75 | 1.23 | -75.31 | -25.93 | 206 | -8.04 | -8.04 |
| 21Q3 (11) | 0.4 | 21.21 | -6.98 | 0.24 | 0.0 | -11.11 | 0.12 | -7.69 | -7.69 | 0.02 | 0.0 | 100.0 | 60.00 | -17.5 | -4.44 | 30.00 | -23.85 | -0.77 | 5.00 | -17.5 | 115.0 | 224 | 0.0 | -8.57 |
| 21Q2 (10) | 0.33 | -32.65 | -15.38 | 0.24 | -11.11 | -4.0 | 0.13 | -7.14 | 0.0 | 0.02 | 100.0 | 0.0 | 72.73 | 31.99 | 13.45 | 39.39 | 37.88 | 18.18 | 6.06 | 196.97 | 18.18 | 224 | 0.0 | -8.57 |
| 21Q1 (9) | 0.49 | -18.33 | 36.11 | 0.27 | -12.9 | 3.85 | 0.14 | 16.67 | 7.69 | 0.01 | 0.0 | -50.0 | 55.10 | 6.65 | -23.7 | 28.57 | 42.86 | -20.88 | 2.04 | 22.45 | -63.27 | 224 | 0.0 | -13.85 |
| 20Q4 (8) | 0.6 | 39.53 | -28.57 | 0.31 | 14.81 | -26.19 | 0.12 | -7.69 | -14.29 | 0.01 | 0.0 | 0.0 | 51.67 | -17.72 | 3.33 | 20.00 | -33.85 | 20.0 | 1.67 | -28.33 | 40.0 | 224 | -8.57 | -13.85 |
| 20Q3 (7) | 0.43 | 10.26 | -8.51 | 0.27 | 8.0 | -12.9 | 0.13 | 0.0 | -13.33 | 0.01 | -50.0 | 0.0 | 62.79 | -2.05 | -4.8 | 30.23 | -9.3 | -5.27 | 2.33 | -54.65 | 9.3 | 245 | 0.0 | -5.77 |
| 20Q2 (6) | 0.39 | 8.33 | -36.07 | 0.25 | -3.85 | -30.56 | 0.13 | 0.0 | -13.33 | 0.02 | 0.0 | 0.0 | 64.10 | -11.24 | 8.62 | 33.33 | -7.69 | 35.56 | 5.13 | -7.69 | 56.41 | 245 | -5.77 | -5.77 |
| 20Q1 (5) | 0.36 | -57.14 | -40.0 | 0.26 | -38.1 | -25.71 | 0.13 | -7.14 | -13.33 | 0.02 | 100.0 | 0.0 | 72.22 | 44.44 | 23.81 | 36.11 | 116.67 | 44.44 | 5.56 | 366.67 | 66.67 | 260 | 0.0 | 0.0 |
| 19Q4 (4) | 0.84 | 78.72 | 0.0 | 0.42 | 35.48 | 0.0 | 0.14 | -6.67 | 0.0 | 0.01 | 0.0 | 0.0 | 50.00 | -24.19 | 0.0 | 16.67 | -47.78 | 0.0 | 1.19 | -44.05 | 0.0 | 260 | 0.0 | 0.0 |
| 19Q3 (3) | 0.47 | -22.95 | 0.0 | 0.31 | -13.89 | 0.0 | 0.15 | 0.0 | 0.0 | 0.01 | -50.0 | 0.0 | 65.96 | 11.76 | 0.0 | 31.91 | 29.79 | 0.0 | 2.13 | -35.11 | 0.0 | 260 | 0.0 | 0.0 |
| 19Q2 (2) | 0.61 | 1.67 | 0.0 | 0.36 | 2.86 | 0.0 | 0.15 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 59.02 | 1.17 | 0.0 | 24.59 | -1.64 | 0.0 | 3.28 | -1.64 | 0.0 | 260 | 0.0 | 0.0 |
| 19Q1 (1) | 0.6 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 58.33 | 0.0 | 0.0 | 25.00 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 260 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.78 | -16.04 | 0.95 | -2.06 | 0.5 | 2.04 | 0.05 | -16.67 | 53.37 | 16.65 | 28.09 | 21.53 | 2.81 | -0.75 | 185 | 0.0 |
| 2022 (9) | 2.12 | 3.92 | 0.97 | -10.19 | 0.49 | -5.77 | 0.06 | 0.0 | 45.75 | -13.57 | 23.11 | -9.33 | 2.83 | -3.77 | 185 | -10.19 |
| 2021 (8) | 2.04 | 14.61 | 1.08 | -0.92 | 0.52 | 1.96 | 0.06 | 0.0 | 52.94 | -13.55 | 25.49 | -11.03 | 2.94 | -12.75 | 206 | -8.04 |
| 2020 (7) | 1.78 | -29.37 | 1.09 | -24.31 | 0.51 | -13.56 | 0.06 | 0.0 | 61.24 | 7.16 | 28.65 | 22.38 | 3.37 | 41.57 | 224 | -8.57 |
| 2019 (6) | 2.52 | -8.36 | 1.44 | -7.69 | 0.59 | -10.61 | 0.06 | -14.29 | 57.14 | 0.73 | 23.41 | -2.45 | 2.38 | -6.46 | 245 | -5.77 |
| 2018 (5) | 2.75 | -6.14 | 1.56 | -4.29 | 0.66 | 10.0 | 0.07 | -22.22 | 56.73 | 1.97 | 24.00 | 17.2 | 2.55 | -17.13 | 260 | -5.11 |
| 2017 (4) | 2.93 | -12.01 | 1.63 | -7.91 | 0.6 | -16.67 | 0.09 | -18.18 | 55.63 | 4.66 | 20.48 | -5.29 | 3.07 | -7.01 | 274 | -5.19 |
| 2016 (3) | 3.33 | -14.4 | 1.77 | -26.25 | 0.72 | -2.7 | 0.11 | 57.14 | 53.15 | -13.85 | 21.62 | 13.66 | 3.30 | 83.57 | 289 | -12.95 |
| 2015 (2) | 3.89 | -22.66 | 2.4 | -20.0 | 0.74 | -8.64 | 0.07 | 0.0 | 61.70 | 3.44 | 19.02 | 18.13 | 1.80 | 29.31 | 332 | -19.81 |
| 2014 (1) | 5.03 | -8.21 | 3.0 | 0.0 | 0.81 | -5.81 | 0.07 | -41.67 | 59.64 | 0 | 16.10 | 0 | 1.39 | 0 | 414 | -23.19 |
