玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.227.3819.550.1812.50.00.170.013.330.050.025.04.274.77-16.354.03-6.87-5.21.18-6.874.561160.00.0
23Q3 (19)3.936.533.670.160.014.290.170.013.330.0525.025.04.07-6.11-14.54.33-6.11-15.221.2717.37-6.491160.0-46.3
23Q2 (18)3.697.279.170.1614.2914.290.176.256.250.040.033.334.346.544.684.61-0.95-2.681.08-6.7822.131160.0-46.3
23Q1 (17)3.44-2.555.850.14-22.22-6.670.166.67-5.880.040.00.04.07-20.19-11.824.659.46-11.081.162.62-5.521160.0-46.3
22Q4 (16)3.5320.075.690.1828.5750.00.150.025.00.040.00.05.107.0841.934.25-16.7118.271.13-16.71-5.38116-46.3-46.3
22Q3 (15)2.94-13.02-7.550.140.07.690.15-6.257.140.0433.330.04.7614.9716.485.107.7815.891.3653.298.162160.00.0
22Q2 (14)3.384.07.640.14-6.67-12.50.16-5.8814.290.03-25.0-25.04.14-10.26-18.714.73-9.56.170.89-27.88-30.332160.00.0
22Q1 (13)3.25-2.6921.720.1525.015.380.1741.6741.670.040.0100.04.6228.46-5.215.2345.5916.381.232.7764.312160.00.0
21Q4 (12)3.345.0322.790.12-7.69-7.690.12-14.299.090.040.033.333.59-12.11-24.833.59-18.39-11.161.20-4.798.582160.00.0
21Q3 (11)3.181.2723.740.13-18.758.330.140.027.270.040.033.334.09-19.77-12.454.40-1.262.861.26-1.267.762160.00.0
21Q2 (10)3.1417.650.240.1623.0845.450.1416.6740.00.04100.033.335.104.65-3.184.46-0.8-6.821.2770.06-11.252160.00.0
21Q1 (9)2.67-1.8424.770.130.018.180.129.099.090.02-33.33-33.334.871.87-5.284.4911.13-12.560.75-32.08-46.572160.00.0
20Q4 (8)2.725.842.640.138.33-7.140.110.00.00.030.0-25.04.782.36-9.534.04-5.51-2.571.10-5.51-26.932160.00.0
20Q3 (7)2.5722.97-6.20.129.09-7.690.1110.00.00.030.00.04.67-11.28-1.594.28-10.546.611.17-18.686.612160.00.0
20Q2 (6)2.09-2.34-23.440.110.010.00.1-9.09-9.090.030.00.05.262.3943.684.78-6.9218.751.442.3930.622160.00.0
20Q1 (5)2.14-19.25-13.710.11-21.43-26.670.110.0-8.330.03-25.00.05.14-2.7-15.025.1423.836.231.40-7.1315.892160.00.0
19Q4 (4)2.65-3.280.00.147.690.00.110.00.00.0433.330.05.2811.350.04.153.40.01.5137.860.02160.00.0
19Q3 (3)2.740.370.00.1330.00.00.110.00.00.030.00.04.7429.530.04.01-0.360.01.09-0.360.02160.00.0
19Q2 (2)2.7310.080.00.1-33.330.00.11-8.330.00.030.00.03.66-39.440.04.03-16.730.01.10-9.160.02160.00.0
19Q1 (1)2.480.00.00.150.00.00.120.00.00.030.00.06.050.00.04.840.00.01.210.00.02160.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.2716.480.644.920.676.350.1926.674.19-9.924.39-8.691.248.751160.0
2022 (9)13.116.330.6112.960.6323.530.157.144.656.244.8116.181.140.77116-46.3
2021 (8)12.3329.380.5414.890.5118.60.147.694.38-11.24.14-8.331.14-16.762160.0
2020 (7)9.53-10.090.47-7.840.43-4.440.130.04.932.54.516.281.3611.232160.0
2019 (6)10.6-6.940.510.00.45-6.250.130.04.817.454.250.741.237.452160.0
2018 (5)11.399.840.516.250.48-9.430.13116.674.48-3.264.21-17.541.1497.262160.0
2017 (4)10.372.370.48-20.00.536.00.0620.04.63-21.855.113.550.5817.222160.0
2016 (3)10.13-6.550.6-44.440.5-51.920.05-28.575.92-40.554.94-48.550.49-23.572160.0
2015 (2)10.84-20.991.08-11.481.044.00.07-12.59.9612.049.5931.630.6510.75216-5.26
2014 (1)13.72-1.651.22-10.951.0-4.760.08-11.118.8907.2900.580228-20.56

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