- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.01 | -22.99 | -25.28 | 0.13 | -48.0 | -40.91 | 0.14 | -41.67 | -6.67 | 0 | 0 | 0 | 6.47 | -32.48 | -20.92 | 6.97 | -24.25 | 24.91 | 0.00 | 0 | 0 | 136 | 0.0 | 4.62 |
| 23Q4 (19) | 2.61 | 21.4 | -50.47 | 0.25 | 13.64 | 31.58 | 0.24 | 0.0 | 20.0 | 0 | 0 | 0 | 9.58 | -6.39 | 165.68 | 9.20 | -17.62 | 142.3 | 0.00 | 0 | 0 | 136 | 4.62 | 4.62 |
| 23Q3 (18) | 2.15 | -3.59 | 65.38 | 0.22 | 10.0 | 83.33 | 0.24 | 20.0 | 84.62 | 0 | 0 | 0 | 10.23 | 14.09 | 10.85 | 11.16 | 24.47 | 11.63 | 0.00 | 0 | 0 | 130 | 0.0 | 6.56 |
| 23Q2 (17) | 2.23 | -17.1 | -30.96 | 0.2 | -9.09 | -16.67 | 0.2 | 33.33 | -16.67 | 0 | 0 | 0 | 8.97 | 9.66 | 20.7 | 8.97 | 60.84 | 20.7 | 0.00 | 0 | 0 | 130 | 0.0 | 6.56 |
| 23Q1 (16) | 2.69 | -48.96 | 0 | 0.22 | 15.79 | 0 | 0.15 | -25.0 | 0 | 0 | 0 | 0 | 8.18 | 126.84 | -34.14 | 5.58 | 46.93 | -34.37 | 0.00 | 0 | 0 | 130 | 0.0 | 0 |
| 22Q4 (15) | 5.27 | 305.38 | 244.44 | 0.19 | 58.33 | 0.0 | 0.2 | 53.85 | 53.85 | 0 | 0 | 0 | 3.61 | -60.94 | -70.97 | 3.80 | -62.05 | -55.33 | 0.00 | 0 | 0 | 130 | 6.56 | 6.56 |
| 22Q3 (14) | 1.3 | -59.75 | -75.79 | 0.12 | -50.0 | -29.41 | 0.13 | -45.83 | 18.18 | 0 | 0 | 0 | 9.23 | 24.23 | 191.58 | 10.00 | 34.58 | 388.18 | 0.00 | 0 | 0 | 122 | 0.0 | -0.81 |
| 22Q2 (13) | 3.23 | 0 | 0 | 0.24 | 0 | 0 | 0.24 | 0 | 0 | 0 | 0 | 0 | 7.43 | -40.17 | 0 | 7.43 | -12.55 | 0 | 0.00 | 0 | 0 | 122 | 0 | 0 |
| 22Q1 (12) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 12.42 | 0.0 | 0 | 8.50 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 21Q4 (11) | 1.53 | -71.51 | 0 | 0.19 | 11.76 | 0 | 0.13 | 18.18 | 0 | 0 | 0 | 0 | 12.42 | 292.27 | 0 | 8.50 | 314.8 | 0 | 0.00 | 0 | 0 | 122 | -0.81 | 0 |
| 21Q3 (10) | 5.37 | 0 | 0 | 0.17 | 0 | 0 | 0.11 | 0 | 0 | 0 | 0 | 0 | 3.17 | 0 | 0 | 2.05 | 0 | 0 | 0.00 | 0 | 0 | 123 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.68 | -1.33 | 0.89 | 58.93 | 0.83 | 45.61 | 0 | 0 | 9.19 | 61.06 | 8.57 | 47.57 | 0.00 | 0 | 136 | 4.62 |
| 2022 (9) | 9.81 | 5.03 | 0.56 | -3.45 | 0.57 | 35.71 | 0 | 0 | 5.71 | -8.07 | 5.81 | 29.21 | 0.00 | 0 | 130 | 6.56 |
| 2021 (8) | 9.34 | 135.86 | 0.58 | 48.72 | 0.42 | 13.51 | 0 | 0 | 6.21 | -36.95 | 4.50 | -51.87 | 0.00 | 0 | 122 | -0.81 |
| 2020 (7) | 3.96 | -23.55 | 0.39 | 0.0 | 0.37 | 2.78 | 0 | 0 | 9.85 | 30.81 | 9.34 | 34.44 | 0.00 | 0 | 123 | -0.81 |
| 2019 (6) | 5.18 | -35.09 | 0.39 | 8.33 | 0.36 | -18.18 | 0 | 0 | 7.53 | 66.89 | 6.95 | 26.04 | 0.00 | 0 | 124 | -10.14 |
| 2018 (5) | 7.98 | 58.96 | 0.36 | 2.86 | 0.44 | 33.33 | 0.03 | -50.0 | 4.51 | -35.3 | 5.51 | -16.12 | 0.38 | -68.55 | 138 | -10.97 |
| 2017 (4) | 5.02 | -36.78 | 0.35 | -10.26 | 0.33 | -2.94 | 0.06 | -33.33 | 6.97 | 41.95 | 6.57 | 53.52 | 1.20 | 5.44 | 155 | -4.91 |
| 2016 (3) | 7.94 | 0 | 0.39 | 0 | 0.34 | 0 | 0.09 | 0 | 4.91 | 0 | 4.28 | 0 | 1.13 | 0 | 163 | 0 |
