- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.65 | -9.42 | -29.45 | 0.77 | 45.28 | 0.0 | 1.21 | -2.42 | -14.18 | 0.25 | 19.05 | -43.18 | 8.90 | 60.4 | 41.73 | 13.99 | 7.73 | 21.63 | 2.89 | 31.43 | -19.47 | 1754 | 0.0 | 0.0 |
| 23Q3 (19) | 9.55 | 7.06 | -32.32 | 0.53 | -41.11 | -30.26 | 1.24 | -7.46 | 1.64 | 0.21 | -30.0 | -53.33 | 5.55 | -45.0 | 3.04 | 12.98 | -13.57 | 50.17 | 2.20 | -34.62 | -31.05 | 1754 | 0.0 | -18.95 |
| 23Q2 (18) | 8.92 | -0.89 | -37.54 | 0.9 | 50.0 | 8.43 | 1.34 | 3.88 | 8.94 | 0.3 | 15.38 | -21.05 | 10.09 | 51.35 | 73.59 | 15.02 | 4.81 | 74.41 | 3.36 | 16.42 | 26.39 | 1754 | 0.0 | -18.95 |
| 23Q1 (17) | 9.0 | -26.59 | -14.2 | 0.6 | -22.08 | -33.33 | 1.29 | -8.51 | 22.86 | 0.26 | -40.91 | 30.0 | 6.67 | 6.15 | -22.3 | 14.33 | 24.63 | 43.2 | 2.89 | -19.51 | 51.52 | 1754 | 0.0 | -18.95 |
| 22Q4 (16) | 12.26 | -13.11 | -15.04 | 0.77 | 1.32 | -21.43 | 1.41 | 15.57 | 7.63 | 0.44 | -2.22 | -8.33 | 6.28 | 16.6 | -7.52 | 11.50 | 33.01 | 26.68 | 3.59 | 12.53 | 7.89 | 1754 | -18.95 | -18.95 |
| 22Q3 (15) | 14.11 | -1.19 | 14.07 | 0.76 | -8.43 | -20.0 | 1.22 | -0.81 | 25.77 | 0.45 | 18.42 | 95.65 | 5.39 | -7.33 | -29.87 | 8.65 | 0.38 | 10.26 | 3.19 | 19.85 | 71.52 | 2164 | 0.0 | 1.69 |
| 22Q2 (14) | 14.28 | 36.13 | 10.44 | 0.83 | -7.78 | 18.57 | 1.23 | 17.14 | 18.27 | 0.38 | 90.0 | 123.53 | 5.81 | -32.25 | 7.36 | 8.61 | -13.95 | 7.09 | 2.66 | 39.57 | 102.4 | 2164 | 0.0 | 1.69 |
| 22Q1 (13) | 10.49 | -27.3 | 4.9 | 0.9 | -8.16 | 1.12 | 1.05 | -19.85 | 16.67 | 0.2 | -58.33 | 42.86 | 8.58 | 26.33 | -3.6 | 10.01 | 10.26 | 11.22 | 1.91 | -42.68 | 36.18 | 2164 | 0.0 | 1.69 |
| 21Q4 (12) | 14.43 | 16.65 | 28.5 | 0.98 | 3.16 | 13.95 | 1.31 | 35.05 | 37.89 | 0.48 | 108.7 | 166.67 | 6.79 | -11.57 | -11.32 | 9.08 | 15.77 | 7.32 | 3.33 | 78.9 | 107.53 | 2164 | 1.69 | 1.69 |
| 21Q3 (11) | 12.37 | -4.33 | 9.47 | 0.95 | 35.71 | 23.38 | 0.97 | -6.73 | 12.79 | 0.23 | 35.29 | 187.5 | 7.68 | 41.86 | 12.7 | 7.84 | -2.51 | 3.03 | 1.86 | 41.42 | 162.63 | 2128 | 0.0 | 0.05 |
| 21Q2 (10) | 12.93 | 29.3 | 39.33 | 0.7 | -21.35 | 37.25 | 1.04 | 15.56 | 25.3 | 0.17 | 21.43 | 112.5 | 5.41 | -39.17 | -1.49 | 8.04 | -10.63 | -10.07 | 1.31 | -6.09 | 52.51 | 2128 | 0.0 | 0.05 |
| 21Q1 (9) | 10.0 | -10.95 | 53.85 | 0.89 | 3.49 | 32.84 | 0.9 | -5.26 | -7.22 | 0.14 | -22.22 | 75.0 | 8.90 | 16.22 | -13.66 | 9.00 | 6.39 | -39.69 | 1.40 | -12.66 | 13.75 | 2128 | 0.0 | 13.86 |
| 20Q4 (8) | 11.23 | -0.62 | 6.55 | 0.86 | 11.69 | 1.18 | 0.95 | 10.47 | -24.6 | 0.18 | 125.0 | 12.5 | 7.66 | 12.38 | -5.04 | 8.46 | 11.15 | -29.24 | 1.60 | 126.4 | 5.59 | 2128 | 0.05 | 13.86 |
| 20Q3 (7) | 11.3 | 21.77 | 19.96 | 0.77 | 50.98 | -2.53 | 0.86 | 3.61 | -20.37 | 0.08 | 0.0 | -33.33 | 6.81 | 23.99 | -18.75 | 7.61 | -14.91 | -33.62 | 0.71 | -17.88 | -44.42 | 2127 | 0.0 | 13.8 |
| 20Q2 (6) | 9.28 | 42.77 | -15.41 | 0.51 | -23.88 | -35.44 | 0.83 | -14.43 | -4.6 | 0.08 | 0.0 | -27.27 | 5.50 | -46.68 | -23.69 | 8.94 | -40.07 | 12.78 | 0.86 | -29.96 | -14.03 | 2127 | 13.8 | 13.8 |
| 20Q1 (5) | 6.5 | -38.33 | -30.41 | 0.67 | -21.18 | -20.24 | 0.97 | -23.02 | -1.02 | 0.08 | -50.0 | -20.0 | 10.31 | 27.82 | 14.61 | 14.92 | 24.83 | 42.23 | 1.23 | -18.92 | 14.95 | 1869 | 0.0 | 0.0 |
| 19Q4 (4) | 10.54 | 11.89 | 0.0 | 0.85 | 7.59 | 0.0 | 1.26 | 16.67 | 0.0 | 0.16 | 33.33 | 0.0 | 8.06 | -3.84 | 0.0 | 11.95 | 4.27 | 0.0 | 1.52 | 19.17 | 0.0 | 1869 | 0.0 | 0.0 |
| 19Q3 (3) | 9.42 | -14.13 | 0.0 | 0.79 | 0.0 | 0.0 | 1.08 | 24.14 | 0.0 | 0.12 | 9.09 | 0.0 | 8.39 | 16.45 | 0.0 | 11.46 | 44.56 | 0.0 | 1.27 | 27.04 | 0.0 | 1869 | 0.0 | 0.0 |
| 19Q2 (2) | 10.97 | 17.45 | 0.0 | 0.79 | -5.95 | 0.0 | 0.87 | -11.22 | 0.0 | 0.11 | 10.0 | 0.0 | 7.20 | -19.93 | 0.0 | 7.93 | -24.42 | 0.0 | 1.00 | -6.34 | 0.0 | 1869 | 0.0 | 0.0 |
| 19Q1 (1) | 9.34 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 8.99 | 0.0 | 0.0 | 10.49 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 1869 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.12 | -29.37 | 2.8 | -14.37 | 5.09 | 3.67 | 1.02 | -30.14 | 7.75 | 21.23 | 14.09 | 46.77 | 2.82 | -1.09 | 1754 | 0.0 |
| 2022 (9) | 51.14 | 2.86 | 3.27 | -7.1 | 4.91 | 16.35 | 1.46 | 43.14 | 6.39 | -9.68 | 9.60 | 13.12 | 2.85 | 39.16 | 1754 | -18.95 |
| 2021 (8) | 49.72 | 29.82 | 3.52 | 22.22 | 4.22 | 19.55 | 1.02 | 142.86 | 7.08 | -5.85 | 8.49 | -7.91 | 2.05 | 87.08 | 2164 | 1.69 |
| 2020 (7) | 38.3 | -4.89 | 2.88 | -11.93 | 3.53 | -15.55 | 0.42 | -12.5 | 7.52 | -7.4 | 9.22 | -11.21 | 1.10 | -8.0 | 2128 | 0.05 |
| 2019 (6) | 40.27 | -9.28 | 3.27 | -2.97 | 4.18 | 14.21 | 0.48 | -2.04 | 8.12 | 6.96 | 10.38 | 25.89 | 1.19 | 7.98 | 2127 | 13.8 |
| 2018 (5) | 44.39 | -2.12 | 3.37 | 2.12 | 3.66 | 0.55 | 0.49 | 16.67 | 7.59 | 4.33 | 8.25 | 2.72 | 1.10 | 19.19 | 1869 | 0.81 |
| 2017 (4) | 45.35 | -0.77 | 3.3 | -9.34 | 3.64 | -9.68 | 0.42 | 2.44 | 7.28 | -8.64 | 8.03 | -8.98 | 0.93 | 3.23 | 1854 | 1.09 |
| 2016 (3) | 45.7 | 0.73 | 3.64 | -5.45 | 4.03 | 65.84 | 0.41 | 64.0 | 7.96 | -6.14 | 8.82 | 64.65 | 0.90 | 62.82 | 1834 | 15.13 |
| 2015 (2) | 45.37 | 7.18 | 3.85 | 7.54 | 2.43 | -28.53 | 0.25 | 150.0 | 8.49 | 0.34 | 5.36 | -33.32 | 0.55 | 133.25 | 1593 | 12.58 |
| 2014 (1) | 42.33 | 14.84 | 3.58 | 14.01 | 3.4 | -32.27 | 0.1 | 11.11 | 8.46 | 0 | 8.03 | 0 | 0.24 | 0 | 1415 | 0 |
