- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.17 | 19.39 | 12.5 | 0.72 | 12.5 | -4.0 | 0.1 | -56.52 | -23.08 | 0.09 | 50.0 | 12.5 | 61.54 | -5.77 | -14.67 | 8.55 | -63.58 | -31.62 | 7.69 | 25.64 | 0.0 | 185 | 0.0 | 0.0 |
| 23Q3 (19) | 0.98 | 10.11 | 15.29 | 0.64 | -4.48 | 16.36 | 0.23 | 0.0 | -11.54 | 0.06 | 0.0 | -14.29 | 65.31 | -13.25 | 0.93 | 23.47 | -9.18 | -23.27 | 6.12 | -9.18 | -25.66 | 185 | 0.0 | 5.11 |
| 23Q2 (18) | 0.89 | 4.71 | 28.99 | 0.67 | 6.35 | 28.85 | 0.23 | 0.0 | 21.05 | 0.06 | 0.0 | -14.29 | 75.28 | 1.57 | -0.11 | 25.84 | -4.49 | -6.15 | 6.74 | -4.49 | -33.55 | 185 | 0.0 | 5.11 |
| 23Q1 (17) | 0.85 | -18.27 | 13.33 | 0.63 | -16.0 | 21.15 | 0.23 | 76.92 | 4.55 | 0.06 | -25.0 | -14.29 | 74.12 | 2.78 | 6.9 | 27.06 | 116.47 | -7.75 | 7.06 | -8.24 | -24.37 | 185 | 0.0 | 5.11 |
| 22Q4 (16) | 1.04 | 22.35 | 15.56 | 0.75 | 36.36 | 36.36 | 0.13 | -50.0 | -31.58 | 0.08 | 14.29 | -11.11 | 72.12 | 11.45 | 18.01 | 12.50 | -59.13 | -40.79 | 7.69 | -6.59 | -23.08 | 185 | 5.11 | 5.11 |
| 22Q3 (15) | 0.85 | 23.19 | 70.0 | 0.55 | 5.77 | 48.65 | 0.26 | 36.84 | 85.71 | 0.07 | 0.0 | 0.0 | 64.71 | -14.14 | -12.56 | 30.59 | 11.08 | 9.24 | 8.24 | -18.82 | -41.18 | 176 | 0.0 | 0.0 |
| 22Q2 (14) | 0.69 | -8.0 | 4.55 | 0.52 | 0.0 | 15.56 | 0.19 | -13.64 | 5.56 | 0.07 | 0.0 | 16.67 | 75.36 | 8.7 | 10.53 | 27.54 | -6.13 | 0.97 | 10.14 | 8.7 | 11.59 | 176 | 0.0 | 0.0 |
| 22Q1 (13) | 0.75 | -16.67 | -24.24 | 0.52 | -5.45 | -11.86 | 0.22 | 15.79 | 0.0 | 0.07 | -22.22 | -12.5 | 69.33 | 13.45 | 16.34 | 29.33 | 38.95 | 32.0 | 9.33 | -6.67 | 15.5 | 176 | 0.0 | 0.0 |
| 21Q4 (12) | 0.9 | 80.0 | -18.92 | 0.55 | 48.65 | -9.84 | 0.19 | 35.71 | 26.67 | 0.09 | 28.57 | 12.5 | 61.11 | -17.42 | 11.2 | 21.11 | -24.6 | 56.22 | 10.00 | -28.57 | 38.75 | 176 | 0.0 | 0.0 |
| 21Q3 (11) | 0.5 | -24.24 | -54.95 | 0.37 | -17.78 | -38.33 | 0.14 | -22.22 | -33.33 | 0.07 | 16.67 | 40.0 | 74.00 | 8.53 | 36.9 | 28.00 | 2.67 | 48.0 | 14.00 | 54.0 | 210.8 | 176 | 0.0 | 0.0 |
| 21Q2 (10) | 0.66 | -33.33 | -38.32 | 0.45 | -23.73 | -23.73 | 0.18 | -18.18 | -10.0 | 0.06 | -25.0 | 0.0 | 68.18 | 14.41 | 23.65 | 27.27 | 22.73 | 45.91 | 9.09 | 12.5 | 62.12 | 176 | 0.0 | 0.0 |
| 21Q1 (9) | 0.99 | -10.81 | 15.12 | 0.59 | -3.28 | 3.51 | 0.22 | 46.67 | 29.41 | 0.08 | 0.0 | 60.0 | 59.60 | 8.45 | -10.08 | 22.22 | 64.44 | 12.42 | 8.08 | 12.12 | 38.99 | 176 | 0.0 | 0.0 |
| 20Q4 (8) | 1.11 | 0.0 | -0.89 | 0.61 | 1.67 | -12.86 | 0.15 | -28.57 | 0.0 | 0.08 | 60.0 | 0.0 | 54.95 | 1.67 | -12.07 | 13.51 | -28.57 | 0.9 | 7.21 | 60.0 | 0.9 | 176 | 0.0 | -11.56 |
| 20Q3 (7) | 1.11 | 3.74 | -0.89 | 0.6 | 1.69 | -11.76 | 0.21 | 5.0 | -12.5 | 0.05 | -16.67 | 0.0 | 54.05 | -1.97 | -10.97 | 18.92 | 1.22 | -11.71 | 4.50 | -19.67 | 0.9 | 176 | 0.0 | -11.56 |
| 20Q2 (6) | 1.07 | 24.42 | -4.46 | 0.59 | 3.51 | -13.24 | 0.2 | 17.65 | -16.67 | 0.06 | 20.0 | 50.0 | 55.14 | -16.81 | -9.18 | 18.69 | -5.44 | -12.77 | 5.61 | -3.55 | 57.01 | 176 | 0.0 | -11.56 |
| 20Q1 (5) | 0.86 | -23.21 | -21.1 | 0.57 | -18.57 | -10.94 | 0.17 | 13.33 | -32.0 | 0.05 | -37.5 | 0.0 | 66.28 | 6.05 | 12.88 | 19.77 | 47.6 | -13.81 | 5.81 | -18.6 | 26.74 | 176 | -11.56 | -11.56 |
| 19Q4 (4) | 1.12 | 0.0 | 0.0 | 0.7 | 2.94 | 0.0 | 0.15 | -37.5 | 0.0 | 0.08 | 60.0 | 0.0 | 62.50 | 2.94 | 0.0 | 13.39 | -37.5 | 0.0 | 7.14 | 60.0 | 0.0 | 199 | 0.0 | 0.0 |
| 19Q3 (3) | 1.12 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 60.71 | 0.0 | 0.0 | 21.43 | 0.0 | 0.0 | 4.46 | 25.0 | 0.0 | 199 | 0.0 | 0.0 |
| 19Q2 (2) | 1.12 | 2.75 | 0.0 | 0.68 | 6.25 | 0.0 | 0.24 | -4.0 | 0.0 | 0.04 | -20.0 | 0.0 | 60.71 | 3.4 | 0.0 | 21.43 | -6.57 | 0.0 | 3.57 | -22.14 | 0.0 | 199 | 0.0 | 0.0 |
| 19Q1 (1) | 1.09 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 58.72 | 0.0 | 0.0 | 22.94 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 199 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.89 | 17.17 | 2.66 | 13.19 | 0.79 | -2.47 | 0.27 | -10.0 | 68.38 | -3.39 | 20.31 | -16.76 | 6.94 | -23.19 | 185 | 0.0 |
| 2022 (9) | 3.32 | 8.85 | 2.35 | 20.51 | 0.81 | 10.96 | 0.3 | 3.45 | 70.78 | 10.71 | 24.40 | 1.94 | 9.04 | -4.96 | 185 | 5.11 |
| 2021 (8) | 3.05 | -26.33 | 1.95 | -18.07 | 0.73 | 1.39 | 0.29 | 16.0 | 63.93 | 11.21 | 23.93 | 37.62 | 9.51 | 57.46 | 176 | 0.0 |
| 2020 (7) | 4.14 | -6.97 | 2.38 | -12.18 | 0.72 | -18.18 | 0.25 | 13.64 | 57.49 | -5.6 | 17.39 | -12.06 | 6.04 | 22.15 | 176 | 0.0 |
| 2019 (6) | 4.45 | 1.6 | 2.71 | -3.56 | 0.88 | -17.76 | 0.22 | -21.43 | 60.90 | -5.08 | 19.78 | -19.05 | 4.94 | -22.66 | 176 | -11.56 |
| 2018 (5) | 4.38 | -18.59 | 2.81 | -7.26 | 1.07 | -17.69 | 0.28 | -17.65 | 64.16 | 13.91 | 24.43 | 1.1 | 6.39 | 1.15 | 199 | -20.72 |
| 2017 (4) | 5.38 | -5.11 | 3.03 | -1.3 | 1.3 | -2.99 | 0.34 | 30.77 | 56.32 | 4.02 | 24.16 | 2.24 | 6.32 | 37.82 | 251 | -4.56 |
| 2016 (3) | 5.67 | -7.05 | 3.07 | -5.54 | 1.34 | 0.75 | 0.26 | 52.94 | 54.14 | 1.63 | 23.63 | 8.39 | 4.59 | 64.54 | 263 | -10.85 |
| 2015 (2) | 6.1 | 3.04 | 3.25 | -2.69 | 1.33 | 7.26 | 0.17 | 70.0 | 53.28 | -5.57 | 21.80 | 4.09 | 2.79 | 64.98 | 295 | 0.0 |
| 2014 (1) | 5.92 | 7.05 | 3.34 | -2.34 | 1.24 | 7.83 | 0.1 | 66.67 | 56.42 | 0 | 20.95 | 0 | 1.69 | 0 | 295 | 17.53 |
