玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)72.6911.04-11.15-5.7580.4651.390.34101.03109.321.59105.8160.690.51107.13178.460.25110.78238.890.1011.1111.115.13118.62167.19225.2616.4417.490.00-100.0-100.00.00-100.0100.035.90-26.49-20.93
23Q3 (19)65.46-13.94-20.83-29.428.12-36.27-33.08-8.89-3.5-27.41-7.661.62-7.15-26.33-30.47-2.32-23.4-4.50.0912.512.5-27.55-11.45-1.81193.45-2.1624.8790.62-12.6135.9412.50437.5-62.548.84-8.35-10.6
23Q2 (18)76.06-0.95-10.4-32.02-4.13-9.58-30.38-173.6953.96-25.46-412.2758.15-5.66-454.935.46-1.88-571.4353.00.0814.2914.29-24.72-424.8460.33197.7211.6252.44103.70-64.1133.33-3.7098.04-106.6753.29-1.35-12.98
23Q1 (17)76.79-6.14-14.55-30.75-159.93-50.74-11.10-204.1158.38-4.97-89.6978.56-1.02-56.9269.37-0.28-55.5682.820.07-22.220.0-4.71-345.3179.22177.13-7.6163.95288.89-3.7285.19-188.895.56-855.5654.0218.99-5.49
22Q4 (16)81.81-1.05-13.02-11.8345.21-910.27-3.6588.58-128.52-2.6290.6-168.23-0.6588.14-198.48-0.1891.89-151.430.0912.50.01.92107.1-87.66191.7323.7693.86300.00350.03500.0-200.00-700.0-340.045.40-16.9-4.38
22Q3 (15)82.68-2.6-6.77-21.5926.1117.81-31.9651.56-0.98-27.8654.2-12.7-5.4837.51-134.19-2.2244.5-83.470.0814.2960.0-27.0656.58-4.08154.9219.4471.9866.6750.0-17.9533.33-40.077.7854.63-10.79-17.05
22Q2 (14)84.89-5.54-7.79-29.22-43.24-130.44-65.98-147.39-963.61-60.83-162.42-696.37-8.77-163.36-818.85-4.00-145.4-755.740.070.016.67-62.32-174.9-614.19129.7020.0535.6344.44-40.74127.7855.56122.22-78.6361.247.146.76
22Q1 (13)89.87-4.45-5.22-20.40-1497.26-421.26-26.67-308.36-285.85-23.18-703.65-280.67-3.33-604.55-247.35-1.63-565.71-246.850.07-22.22-22.22-22.67-245.69-232.03108.049.245.2775.00800.075.025.00-70.0-56.2557.1620.3944.42
21Q4 (12)94.066.070.61.46105.56-91.412.80140.44-25.283.84115.53-71.60.66128.21-75.740.35128.93-73.280.0980.0-10.015.56159.85-21.4998.909.79-8.568.33-89.74-91.6783.33344.44047.48-27.9129.62
21Q3 (11)88.68-3.67-6.32-26.27-107.18-260.28-31.65-514.27-275.74-24.72-342.35-271.55-2.34-291.8-178.52-1.21-298.36-187.680.05-16.67-50.0-26.00-314.52-225.4890.08-5.8-17.1281.25150.78-9.7218.75-92.7987.565.8614.8275.53
21Q2 (10)92.06-2.91-2.5-12.68-299.69-180.617.64-46.76-54.7110.20-20.5-24.391.22-46.02-53.960.61-45.05-51.970.06-33.33-33.3312.12-29.41-38.2695.63-6.82-23.62-160.00-473.33-269.41260.00355.04580.057.3644.920
21Q1 (9)94.821.412.136.35-62.61280.4314.35-16.23523.9112.83-5.1597.282.26-16.91707.141.11-15.27640.00.09-10.012.517.17-13.37195.52102.63-5.117.6742.86-57.14057.140-42.8639.588.05-6.39
20Q4 (8)93.50-1.230.716.983.686.1817.13-4.8969.7713.52-6.1874.232.72-8.7274.361.31-5.0772.370.100.00.019.82-4.3458.56108.16-0.49-1.05100.0011.1110.00.00-100.0-100.036.63-2.371.02
20Q3 (7)94.660.250.2216.394.298.6718.016.7681.7414.416.8281.722.9812.4582.821.388.6676.920.1011.110.020.725.5565.76108.69-13.191.590.00-4.7110.010.0080.0-45.037.5200.03
20Q2 (6)94.421.7-0.0315.733319.5794.9216.87633.4875.7313.49633.1575.652.65846.4376.671.27746.6773.970.0912.50.019.63237.8757.04125.2131.367.9694.44015.435.56-94.44-69.440.00-100.0-100.0
20Q1 (5)92.84-0.01-2.210.46-94.96-94.482.30-77.21-77.581.84-76.29-77.590.28-82.05-81.330.15-80.26-80.00.08-20.0-11.115.81-53.52-57.7895.32-12.8-3.080.00-100.0-100.0100.001000.0450.042.2816.68.63
19Q4 (4)92.85-1.690.09.1210.550.010.091.820.07.76-2.140.01.56-4.290.00.76-2.560.00.100.00.012.500.00.0109.312.080.090.9111.110.09.09-50.00.036.26-3.330.0
19Q3 (3)94.450.00.08.252.230.09.913.230.07.933.260.01.638.670.00.786.850.00.1011.110.012.500.00.0107.08-7.670.081.820.00.018.180.00.037.511.020.0
19Q2 (2)94.45-0.520.08.07-3.120.09.60-6.430.07.68-6.460.01.500.00.00.73-2.670.00.090.00.012.50-9.160.0115.9817.930.081.820.00.018.180.00.037.13-4.60.0
19Q1 (1)94.940.00.08.330.00.010.260.00.08.210.00.01.500.00.00.750.00.00.090.00.013.760.00.098.350.00.081.820.00.018.180.00.038.920.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)72.54-14.13-23.2103.866.68-17.620-13.340-13.310-4.0000.3210.34-12.080225.2617.49132.3592.51-32.3500.512.5447.11-12.24
2022 (9)84.48-9.16-19.8503.6110.24-28.950-25.730-18.100-7.4300.293.57-24.400191.7393.8668.75031.25-83.840.503.8653.687.3
2021 (8)93.00-0.97-4.5203.2835.744.95-65.193.48-69.291.96-76.670.98-75.80.28-22.228.52-49.6298.90-8.56-93.330193.332181.330.48050.0330.42
2020 (7)93.91-0.2813.0854.982.42-2.2814.2242.7711.3343.68.4037.74.0536.360.36-2.716.9134.42108.16-1.0591.535.988.47-46.730.00038.362.43
2019 (6)94.170.388.4402.47116.549.96479.077.89630.566.10672.152.97681.580.375.7112.58293.12109.313.4486.36015.91-89.390.00037.45-10.45
2018 (5)93.81-1.68-1.1301.14-23.231.72-82.831.08-87.00.79-89.180.38-88.890.35-14.633.20-72.67105.67-6.73-62.500150.00912.50.08041.826.22
2017 (4)95.410.878.47-30.911.495.3910.02-24.438.31-24.597.30-44.863.42-35.350.41-14.5811.71-21.88113.30-0.4785.19-8.7314.8185.190.00039.37-3.43
2016 (3)94.591.1712.26-21.761.4143.4513.26-24.8711.02-24.6213.24-52.75.29-40.020.48-20.014.99-20.48113.83-48.0793.335.08.00-28.00.00040.775.16
2015 (2)93.50-0.2515.677.110.9894.117.659.0914.624.0627.99-8.268.82-0.560.60-4.7618.8511.6219.191.8588.89-1.9211.1118.520.00038.776.19
2014 (1)93.73014.6300.5140.1216.18014.05030.5108.8700.63-14.8616.8927.95215.21-23.6490.62-1.019.3810.940.00036.514.67

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