玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)4.7522.7445.710.1330.030.00.538.8938.890002.745.92-10.7810.5313.16-4.680.00003000.0-2.6
23Q2 (19)3.8716.92-8.730.1-23.08-28.570.36-2.79.090002.58-34.21-21.749.30-16.7819.520.00003000.0-2.6
23Q1 (18)3.312.16-15.780.13-7.1430.00.37-11.912.120003.93-9.1154.3511.18-13.7733.120.00003000.0-2.6
22Q4 (17)3.24-0.61-6.090.1440.040.00.4216.6744.830004.3240.8649.0712.9617.3954.210.0000300-2.6-2.6
22Q3 (16)3.26-23.11-2.40.1-28.5711.110.369.0916.130003.07-7.113.8411.0441.8918.980.00003080.00.98
22Q2 (15)4.247.89-5.360.1440.040.00.330.03.120003.3029.7647.927.78-7.318.960.00003080.00.98
22Q1 (14)3.9313.91-5.980.10.025.00.3313.793.120002.54-12.2132.958.40-0.119.690.00003080.00.98
21Q4 (13)3.453.298.150.111.1111.110.29-6.45-12.120002.907.572.748.41-9.43-18.740.00003080.980.98
21Q3 (12)3.34-25.45-21.410.09-10.0-18.180.31-3.123.330002.6920.724.119.2829.9431.490.00003050.0-7.01
21Q2 (11)4.487.1867.790.125.011.110.320.010.340002.2316.63-33.787.14-6.7-34.240.00003050.0-7.01
21Q1 (10)4.1831.03-8.930.08-11.11-38.460.32-3.03-13.510001.91-32.16-32.437.66-26.0-5.030.00003050.0-8.41
20Q4 (9)3.19-24.94-23.680.09-18.18-52.630.3310.0-8.330002.829.01-37.9310.3446.5520.110.0000305-7.01-8.41
20Q3 (8)4.2559.18-0.230.1122.220.00.33.45-36.170002.59-23.220.247.06-35.01-36.020.00003280.0-1.5
20Q2 (7)2.67-41.83-58.150.09-30.77-25.00.29-21.62-32.560003.3719.0179.2110.8634.7461.150.0000328-1.5-1.5
20Q1 (6)4.599.81-0.430.13-31.588.330.372.7812.120002.83-37.698.818.06-6.412.610.00003330.00.0
19Q4 (5)4.18-1.88-17.060.1972.7372.730.36-23.4-10.00004.5576.03108.268.61-21.948.520.00003330.00.0
19Q3 (4)4.26-33.230.00.11-8.330.00.479.30.0000.02.5837.280.011.0363.70.00.0000.03330.00.0
19Q2 (3)6.3838.390.00.120.00.00.4330.30.0000.01.88-27.740.06.74-5.850.00.0000.03330.00.0
19Q1 (2)4.61-8.530.00.129.090.00.33-17.50.0000.02.6019.270.07.16-9.80.00.0000.03330.00.0
18Q4 (1)5.040.00.00.110.00.00.40.00.000.00.02.180.00.07.940.00.00.000.00.03330.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)14.68-5.050.4829.731.4415.2003.2736.629.8121.320.0003080.0
2021 (9)15.465.240.37-9.761.25-3.1002.39-14.258.09-7.930.0003080.98
2020 (8)14.69-24.40.41-25.451.29-18.87002.79-1.48.787.310.000305-7.01
2019 (7)19.430.260.5514.581.596.71002.8314.298.186.440.000328-1.5
2018 (6)19.3829.550.48-20.01.49-9.7002.48-38.257.69-30.290.0003332.46
2017 (5)14.96-22.160.6-31.821.650.61004.01-12.411.0329.260.000325-2.99
2016 (4)19.22-10.40.880.01.64-9.39004.5811.68.531.120.000335-0.3
2015 (3)21.45-12.160.88-4.351.81-3.72004.108.98.449.610.0003362.44
2014 (2)24.4214.380.923.371.88-0.53003.77-9.627.70-13.030.000328-3.81
2013 (1)21.35-3.520.8961.821.898.0004.1708.8500.00034124.0

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