玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)79.639.0233.0936.22250.92265.4935.81298.5224.0733.59206.43193.3611.24329.86215.737.17330.55185.660.21110.00.040.21532.37162.6458.56-1.1325.69100.00-20.010.00.00100.0-100.036.39-54.830.41
23Q3 (19)73.042.42.34-24.0052.7334.16-18.0466.6142.73-31.5627.832.68-4.893.17-19.27-3.119.33-10.280.1025.011.11-9.3078.9258.6759.2327.2134.64125.0032.357.14-37.50-775.0-125.080.57-20.02-9.33
23Q2 (18)71.334.337.34-50.7726.5517.66-54.0318.8114.74-43.7324.4231.44-5.0513.5324.17-3.4313.8223.440.0814.2914.29-44.1219.5516.6646.5610.6210.7894.44-9.85-1.065.56216.6722.22100.74-8.090.94
23Q1 (17)68.3714.2793.9-69.12-797.48-565.14-66.55-702.26-550.58-57.86-605.33-545.08-5.84-264.04-168.87-3.98-258.57-179.60.07-66.67-81.58-54.84-458.2-432.1642.09-9.66-17.16104.7615.241.49-4.76-152.380109.61202.46578.28
22Q4 (16)59.83-16.17-16.09.91127.19-55.611.05135.08-56.211.45135.31-54.363.56186.83-50.832.51189.01-32.160.21133.3340.015.31168.04-47.3346.595.91-50.2490.91-22.085.269.09154.55-33.3336.24-59.22-9.35
22Q3 (15)71.377.46.16-36.4540.89-65.08-31.5050.29-56.72-32.4349.15-64.54-4.1038.44-15.82-2.8237.05-71.950.0928.570.0-22.5057.5-76.1943.994.66-57.3116.6722.2216.67-16.67-466.67-66.6788.86-10.9615.28
22Q2 (14)66.4588.46-6.72-61.66-514.94-20.64-63.37-529.05-13.26-63.78-590.62-18.15-6.66-178.548.89-4.48-189.6-13.990.07-81.580.0-52.94-420.65-19.9942.03-17.28-63.9995.45-7.536.684.550-56.8299.80517.573.04
22Q1 (13)35.26-50.5-30.6614.86-33.42115.2714.77-41.46124.8813.00-48.19122.498.4817.13239.935.0035.14229.20.38153.33442.8616.51-43.21135.5650.81-45.73-3.48103.2319.52-35.010.00-100.0100.016.16-59.58-86.44
21Q4 (12)71.235.95-2.122.32201.09-2.3225.23225.520.625.09227.39.567.24304.528.873.70325.61-15.140.1566.67-21.0529.07327.64-2.6893.63-9.1267.4486.36-13.64-8.8413.64236.3629.5539.98-48.130.53
21Q3 (11)67.23-5.63-9.77-22.0856.822.47-20.1064.08-13.24-19.7163.49-5.46-3.5451.57-16.45-1.6458.2719.610.0928.57-18.18-12.7771.06-9.8103.03-11.7394.43100.0011.76-33.33-10.00-195.084.077.08-20.429.91
21Q2 (10)71.2440.110.33-51.1147.4847.71-55.955.7641.02-53.986.6342.81-7.31-20.6326.68-3.93-1.5545.790.070.0-12.5-44.124.9847.05116.72121.73200.2889.47-43.66-13.6110.53116.27394.7496.86-18.730
21Q1 (9)50.85-30.11-12.94-97.31-525.86-360.75-59.37-336.72-150.4-57.81-352.45-206.03-6.06-191.13-46.73-3.87-188.76-33.910.07-63.16-56.25-46.43-255.44-151.5252.64-5.8752.05158.8267.6581.51-64.71-714.71-617.65119.19199.7166.23
20Q4 (8)72.76-2.351.6622.85180.23-2.0625.08241.3-4.222.90222.53-9.056.65318.75-29.264.36313.73-33.440.1972.73-26.9229.87356.842.6855.925.5320.2394.74-36.845.6710.53116.841.7539.77-43.2938.14
20Q3 (7)74.5115.392.97-28.4870.8657.99-17.7581.2976.58-18.6980.274.63-3.0469.5162.19-2.0471.8664.890.1137.537.5-11.6386.0482.2852.9936.3325.04150.0044.8363.64-62.50-1650.0-600.070.130-19.71
20Q2 (6)64.5710.55-12.21-97.74-362.78-528.15-94.86-300.08-400.32-94.38-399.63-506.56-9.97-141.4-331.6-7.25-150.87-319.080.08-50.0-27.27-83.33-351.41-666.6138.8712.2820.19103.5718.3733.16-3.57-128.57-116.070.00-100.0-100.0
20Q1 (5)58.41-18.39-27.18-21.12-190.5312.07-23.71-190.579.71-18.89-175.0221.13-4.13-143.94-17.66-2.89-144.12-9.890.16-38.4645.45-18.46-163.463.634.62-25.5618.2487.50-2.4-4.5512.5020.8350.044.7755.51-26.93
19Q4 (4)71.57-1.090.023.33134.410.026.18134.550.025.18134.180.09.40216.920.06.55212.740.00.26225.00.029.09144.330.046.519.750.089.66-2.190.010.34-17.240.028.79-67.040.0
19Q3 (3)72.36-1.620.0-67.80-335.730.0-75.78-299.680.0-73.67-373.460.0-8.04-248.050.0-5.81-235.840.00.08-27.270.0-65.62-503.680.042.3831.050.091.6717.860.012.50-43.750.087.3541.60.0
19Q2 (2)73.55-8.30.0-15.5635.220.0-18.9627.80.0-15.5635.030.0-2.3134.190.0-1.7334.220.00.110.00.0-10.8743.240.032.3410.450.077.78-15.150.022.22166.670.061.690.690.0
19Q1 (1)80.210.00.0-24.020.00.0-26.260.00.0-23.950.00.0-3.510.00.0-2.630.00.00.110.00.0-19.150.00.029.280.00.091.670.00.08.330.00.061.270.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)75.1656.45-6.8306.80100.75-5.910-6.800-4.470-2.6300.43-40.281.94-67.6158.5625.69116.6755.56-16.6700.00067.4485.94
2022 (9)48.04-28.671.4503.39-44.992.0501.0401.2700.9400.7289.475.99046.59-50.2475.00-50.7125.0000.00036.27-48.24
2021 (8)67.35-0.38-18.1606.1510.26-11.810-11.210-7.490-4.0500.38-22.45-5.13093.6367.44152.1728.15-52.1700.00070.0723.75
2020 (7)67.61-8.38-17.5205.589.3-14.970-14.400-10.710-6.9300.49-7.55-8.84055.9220.23118.7534.58-18.7500.00056.6213.83
2019 (6)73.79-5.23-6.2105.1119.72-7.090-6.140-4.580-3.1200.536.0-1.28046.5135.888.24-41.1811.7600.00049.74-6.89
2018 (5)77.8623.67-8.3404.27-4.74-5.550-4.970-3.180-2.3800.508.7-0.95034.2543.07150.0060.23-50.0000.23053.420.79
2017 (4)62.9624.57-22.0104.4826.87-23.320-21.040-11.940-9.6400.46-11.54-18.91023.948.7293.627.496.38-50.530.00053.0023.57
2016 (3)50.54-17.58-21.3503.5349.24-24.380-23.900-14.630-12.3600.52-8.77-20.78022.0249.0987.10012.9000.00042.8915.17
2015 (2)61.32-10.780.6402.3624.750.040-2.000-1.290-1.1500.5714.02.70014.7748.590.0000.0000.00037.24-28.05
2014 (1)68.730-34.7901.9047.87-34.060-32.010-18.310-16.0100.50-30.56-31.7509.94-48.68101.391.39-2.7800.00051.7620.32

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