- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.97 | 125.58 | -1.02 | 0.2 | 53.85 | -13.04 | 0.08 | -55.56 | -11.11 | 0.15 | 36.36 | -11.76 | 20.62 | -31.8 | -12.15 | 8.25 | -80.3 | -10.19 | 15.46 | -39.55 | -10.86 | 138 | 0.0 | 0.0 |
| 23Q3 (19) | 0.43 | 26.47 | 7.5 | 0.13 | 8.33 | 0.0 | 0.18 | 0.0 | 5.88 | 0.11 | -8.33 | -15.38 | 30.23 | -14.34 | -6.98 | 41.86 | -20.93 | -1.5 | 25.58 | -27.52 | -21.29 | 138 | 0.0 | -4.17 |
| 23Q2 (18) | 0.34 | 9.68 | 0.0 | 0.12 | -7.69 | -14.29 | 0.18 | -5.26 | 0.0 | 0.12 | 0.0 | 0.0 | 35.29 | -15.84 | -14.29 | 52.94 | -13.62 | 0.0 | 35.29 | -8.82 | 0.0 | 138 | 0.0 | -4.17 |
| 23Q1 (17) | 0.31 | -68.37 | -85.38 | 0.13 | -43.48 | -7.14 | 0.19 | 111.11 | 11.76 | 0.12 | -29.41 | 9.09 | 41.94 | 78.68 | 535.02 | 61.29 | 567.38 | 664.33 | 38.71 | 123.15 | 646.04 | 138 | 0.0 | -4.17 |
| 22Q4 (16) | 0.98 | 145.0 | 13.95 | 0.23 | 76.92 | 43.75 | 0.09 | -47.06 | -18.18 | 0.17 | 30.77 | 13.33 | 23.47 | -27.79 | 26.15 | 9.18 | -78.39 | -28.2 | 17.35 | -46.62 | -0.54 | 138 | -4.17 | -4.17 |
| 22Q3 (15) | 0.4 | 17.65 | -14.89 | 0.13 | -7.14 | -7.14 | 0.17 | -5.56 | 0.0 | 0.13 | 8.33 | 0.0 | 32.50 | -21.07 | 9.11 | 42.50 | -19.72 | 17.5 | 32.50 | -7.92 | 17.5 | 144 | 0.0 | 4.35 |
| 22Q2 (14) | 0.34 | -83.96 | 0.0 | 0.14 | 0.0 | 16.67 | 0.18 | 5.88 | 5.88 | 0.12 | 9.09 | 0.0 | 41.18 | 523.53 | 16.67 | 52.94 | 560.21 | 5.88 | 35.29 | 580.21 | 0.0 | 144 | 0.0 | 4.35 |
| 22Q1 (13) | 2.12 | 146.51 | 657.14 | 0.14 | -12.5 | 16.67 | 0.17 | 54.55 | 0.0 | 0.11 | -26.67 | -15.38 | 6.60 | -64.5 | -84.59 | 8.02 | -37.31 | -86.79 | 5.19 | -70.25 | -88.82 | 144 | 0.0 | 4.35 |
| 21Q4 (12) | 0.86 | 82.98 | 11.69 | 0.16 | 14.29 | -5.88 | 0.11 | -35.29 | 37.5 | 0.15 | 15.38 | -16.67 | 18.60 | -37.54 | -15.73 | 12.79 | -64.64 | 23.11 | 17.44 | -36.94 | -25.39 | 144 | 4.35 | 4.35 |
| 21Q3 (11) | 0.47 | 38.24 | 9.3 | 0.14 | 16.67 | 16.67 | 0.17 | 0.0 | 6.25 | 0.13 | 8.33 | -18.75 | 29.79 | -15.6 | 6.74 | 36.17 | -27.66 | -2.79 | 27.66 | -21.63 | -25.66 | 138 | 0.0 | -6.76 |
| 21Q2 (10) | 0.34 | 21.43 | 13.33 | 0.12 | 0.0 | -7.69 | 0.17 | 0.0 | 6.25 | 0.12 | -7.69 | -36.84 | 35.29 | -17.65 | -18.55 | 50.00 | -17.65 | -6.25 | 35.29 | -23.98 | -44.27 | 138 | 0.0 | -6.76 |
| 21Q1 (9) | 0.28 | -63.64 | -56.92 | 0.12 | -29.41 | -14.29 | 0.17 | 112.5 | 0.0 | 0.13 | -27.78 | -23.53 | 42.86 | 94.12 | 98.98 | 60.71 | 484.37 | 132.14 | 46.43 | 98.61 | 77.52 | 138 | 0.0 | -1.43 |
| 20Q4 (8) | 0.77 | 79.07 | -30.0 | 0.17 | 41.67 | -15.0 | 0.08 | -50.0 | -27.27 | 0.18 | 12.5 | -10.0 | 22.08 | -20.89 | 21.43 | 10.39 | -72.08 | 3.9 | 23.38 | -37.18 | 28.57 | 138 | -6.76 | -1.43 |
| 20Q3 (7) | 0.43 | 43.33 | 34.38 | 0.12 | -7.69 | -14.29 | 0.16 | 0.0 | -11.11 | 0.16 | -15.79 | 23.08 | 27.91 | -35.6 | -36.21 | 37.21 | -30.23 | -33.85 | 37.21 | -41.25 | -8.41 | 148 | 0.0 | 5.71 |
| 20Q2 (6) | 0.3 | -53.85 | -34.78 | 0.13 | -7.14 | -7.14 | 0.16 | -5.88 | 0.0 | 0.19 | 11.76 | 46.15 | 43.33 | 101.19 | 42.38 | 53.33 | 103.92 | 53.33 | 63.33 | 142.16 | 124.1 | 148 | 5.71 | 5.71 |
| 20Q1 (5) | 0.65 | -40.91 | 38.3 | 0.14 | -30.0 | -6.67 | 0.17 | 54.55 | -5.56 | 0.17 | -15.0 | 21.43 | 21.54 | 18.46 | -32.51 | 26.15 | 161.54 | -31.71 | 26.15 | 43.85 | -12.2 | 140 | 0.0 | 0.0 |
| 19Q4 (4) | 1.1 | 243.75 | 0.0 | 0.2 | 42.86 | 0.0 | 0.11 | -38.89 | 0.0 | 0.2 | 53.85 | 0.0 | 18.18 | -58.44 | 0.0 | 10.00 | -82.22 | 0.0 | 18.18 | -55.24 | 0.0 | 140 | 0.0 | 0.0 |
| 19Q3 (3) | 0.32 | -30.43 | 0.0 | 0.14 | 0.0 | 0.0 | 0.18 | 12.5 | 0.0 | 0.13 | 0.0 | 0.0 | 43.75 | 43.75 | 0.0 | 56.25 | 61.72 | 0.0 | 40.62 | 43.75 | 0.0 | 140 | 0.0 | 0.0 |
| 19Q2 (2) | 0.46 | -2.13 | 0.0 | 0.14 | -6.67 | 0.0 | 0.16 | -11.11 | 0.0 | 0.13 | -7.14 | 0.0 | 30.43 | -4.64 | 0.0 | 34.78 | -9.18 | 0.0 | 28.26 | -5.12 | 0.0 | 140 | 0.0 | 0.0 |
| 19Q1 (1) | 0.47 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 31.91 | 0.0 | 0.0 | 38.30 | 0.0 | 0.0 | 29.79 | 0.0 | 0.0 | 140 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.06 | -46.35 | 0.57 | -10.94 | 0.62 | 1.64 | 0.5 | -5.66 | 27.67 | 66.02 | 30.10 | 89.46 | 24.27 | 75.86 | 138 | 0.0 |
| 2022 (9) | 3.84 | 96.92 | 0.64 | 18.52 | 0.61 | 0.0 | 0.53 | 0.0 | 16.67 | -39.81 | 15.89 | -49.22 | 13.80 | -49.22 | 138 | -4.17 |
| 2021 (8) | 1.95 | -9.3 | 0.54 | -3.57 | 0.61 | 7.02 | 0.53 | -24.29 | 27.69 | 6.32 | 31.28 | 17.99 | 27.18 | -16.52 | 144 | 4.35 |
| 2020 (7) | 2.15 | -8.51 | 0.56 | -11.11 | 0.57 | -10.94 | 0.7 | 14.75 | 26.05 | -2.84 | 26.51 | -2.65 | 32.56 | 25.43 | 138 | -6.76 |
| 2019 (6) | 2.35 | 11.37 | 0.63 | 3.28 | 0.64 | -5.88 | 0.61 | 12.96 | 26.81 | -7.27 | 27.23 | -15.49 | 25.96 | 1.43 | 148 | 5.71 |
| 2018 (5) | 2.11 | 4.98 | 0.61 | 17.31 | 0.68 | 0.0 | 0.54 | 8.0 | 28.91 | 11.75 | 32.23 | -4.74 | 25.59 | 2.88 | 140 | 6.06 |
| 2017 (4) | 2.01 | -21.18 | 0.52 | -20.0 | 0.68 | -5.56 | 0.5 | 8.7 | 25.87 | 1.49 | 33.83 | 19.82 | 24.88 | 37.9 | 132 | -10.2 |
| 2016 (3) | 2.55 | -13.85 | 0.65 | -22.62 | 0.72 | 16.13 | 0.46 | 35.29 | 25.49 | -10.18 | 28.24 | 34.8 | 18.04 | 57.05 | 147 | -0.68 |
| 2015 (2) | 2.96 | 40.28 | 0.84 | 1.2 | 0.62 | -42.06 | 0.34 | 21.43 | 28.38 | -27.86 | 20.95 | -58.7 | 11.49 | -13.44 | 148 | 1.37 |
| 2014 (1) | 2.11 | -9.83 | 0.83 | 36.07 | 1.07 | 33.75 | 0.28 | 3.7 | 39.34 | 0 | 50.71 | 0 | 13.27 | 0 | 146 | 8.15 |
