- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.34 | 20.0 | -48.34 | 0.07 | 0.0 | 16.67 | 0.26 | 8.33 | 85.71 | 0.12 | 9.09 | -20.0 | 2.99 | -16.67 | 125.85 | 11.11 | -9.72 | 259.52 | 5.13 | -9.09 | 54.87 | 122 | 0.0 | 0.0 |
| 23Q3 (19) | 1.95 | -13.72 | -51.97 | 0.07 | -22.22 | -12.5 | 0.24 | 4.35 | -27.27 | 0.11 | 0.0 | -15.38 | 3.59 | -9.86 | 82.18 | 12.31 | 20.94 | 51.42 | 5.64 | 15.9 | 76.17 | 122 | 0.0 | -2.4 |
| 23Q2 (18) | 2.26 | -13.08 | -28.03 | 0.09 | 50.0 | 125.0 | 0.23 | 21.05 | 15.0 | 0.11 | 120.0 | -8.33 | 3.98 | 72.57 | 212.61 | 10.18 | 39.26 | 59.78 | 4.87 | 153.1 | 27.36 | 122 | 0.0 | -2.4 |
| 23Q1 (17) | 2.6 | -42.6 | -15.86 | 0.06 | 0.0 | 0.0 | 0.19 | 35.71 | 5.56 | 0.05 | -66.67 | -28.57 | 2.31 | 74.23 | 18.85 | 7.31 | 136.46 | 25.45 | 1.92 | -41.92 | -15.11 | 122 | 0.0 | -2.4 |
| 22Q4 (16) | 4.53 | 11.58 | 71.59 | 0.06 | -25.0 | -14.29 | 0.14 | -57.58 | -22.22 | 0.15 | 15.38 | 150.0 | 1.32 | -32.78 | -50.05 | 3.09 | -61.98 | -54.67 | 3.31 | 3.41 | 45.7 | 122 | -2.4 | -2.4 |
| 22Q3 (15) | 4.06 | 29.3 | 18.71 | 0.08 | 100.0 | 14.29 | 0.33 | 65.0 | 135.71 | 0.13 | 8.33 | 116.67 | 1.97 | 54.68 | -3.73 | 8.13 | 27.61 | 98.56 | 3.20 | -16.22 | 82.51 | 125 | 0.0 | -3.85 |
| 22Q2 (14) | 3.14 | 1.62 | 35.34 | 0.04 | -33.33 | -33.33 | 0.2 | 11.11 | 33.33 | 0.12 | 71.43 | 71.43 | 1.27 | -34.39 | -50.74 | 6.37 | 9.34 | -1.49 | 3.82 | 68.7 | 26.66 | 125 | 0.0 | -3.85 |
| 22Q1 (13) | 3.09 | 17.05 | 354.41 | 0.06 | -14.29 | 0.0 | 0.18 | 0.0 | 28.57 | 0.07 | 16.67 | 16.67 | 1.94 | -26.77 | -77.99 | 5.83 | -14.56 | -71.71 | 2.27 | -0.32 | -74.33 | 125 | 0.0 | -3.85 |
| 21Q4 (12) | 2.64 | -22.81 | 363.16 | 0.07 | 0.0 | -22.22 | 0.18 | 28.57 | 20.0 | 0.06 | 0.0 | 50.0 | 2.65 | 29.55 | -83.21 | 6.82 | 66.56 | -74.09 | 2.27 | 29.55 | -67.61 | 125 | -3.85 | -3.85 |
| 21Q3 (11) | 3.42 | 47.41 | 322.22 | 0.07 | 16.67 | 75.0 | 0.14 | -6.67 | 0.0 | 0.06 | -14.29 | 50.0 | 2.05 | -20.86 | -58.55 | 4.09 | -36.69 | -76.32 | 1.75 | -41.85 | -64.47 | 130 | 0.0 | 10.17 |
| 21Q2 (10) | 2.32 | 241.18 | 286.67 | 0.06 | 0.0 | 100.0 | 0.15 | 7.14 | 15.38 | 0.07 | 16.67 | 16.67 | 2.59 | -70.69 | -48.28 | 6.47 | -68.6 | -70.16 | 3.02 | -65.8 | -69.83 | 130 | 0.0 | 10.17 |
| 21Q1 (9) | 0.68 | 19.3 | 38.78 | 0.06 | -33.33 | 100.0 | 0.14 | -6.67 | 16.67 | 0.06 | 50.0 | -25.0 | 8.82 | -44.12 | 44.12 | 20.59 | -21.76 | -15.93 | 8.82 | 25.74 | -45.96 | 130 | 0.0 | 1.56 |
| 20Q4 (8) | 0.57 | -29.63 | 5.56 | 0.09 | 125.0 | 50.0 | 0.15 | 7.14 | 114.29 | 0.04 | 0.0 | 0.0 | 15.79 | 219.74 | 42.11 | 26.32 | 52.26 | 103.01 | 7.02 | 42.11 | -5.26 | 130 | 10.17 | 1.56 |
| 20Q3 (7) | 0.81 | 35.0 | 44.64 | 0.04 | 33.33 | 33.33 | 0.14 | 7.69 | 0.0 | 0.04 | -33.33 | 0.0 | 4.94 | -1.23 | -7.82 | 17.28 | -20.23 | -30.86 | 4.94 | -50.62 | -30.86 | 118 | 0.0 | -7.81 |
| 20Q2 (6) | 0.6 | 22.45 | 566.67 | 0.03 | 0.0 | 200.0 | 0.13 | 8.33 | -35.0 | 0.06 | -25.0 | 500.0 | 5.00 | -18.33 | -55.0 | 21.67 | -11.53 | -90.25 | 10.00 | -38.75 | -10.0 | 118 | -7.81 | -7.81 |
| 20Q1 (5) | 0.49 | -9.26 | 6.52 | 0.03 | -50.0 | 0.0 | 0.12 | 71.43 | -14.29 | 0.08 | 100.0 | 33.33 | 6.12 | -44.9 | -6.12 | 24.49 | 88.92 | -19.53 | 16.33 | 120.41 | 25.17 | 128 | 0.0 | 0.0 |
| 19Q4 (4) | 0.54 | -3.57 | 0.0 | 0.06 | 100.0 | 0.0 | 0.07 | -50.0 | 0.0 | 0.04 | 0.0 | 0.0 | 11.11 | 107.41 | 0.0 | 12.96 | -48.15 | 0.0 | 7.41 | 3.7 | 0.0 | 128 | 0.0 | 0.0 |
| 19Q3 (3) | 0.56 | 522.22 | 0.0 | 0.03 | 200.0 | 0.0 | 0.14 | -30.0 | 0.0 | 0.04 | 300.0 | 0.0 | 5.36 | -51.79 | 0.0 | 25.00 | -88.75 | 0.0 | 7.14 | -35.71 | 0.0 | 128 | 0.0 | 0.0 |
| 19Q2 (2) | 0.09 | -80.43 | 0.0 | 0.01 | -66.67 | 0.0 | 0.2 | 42.86 | 0.0 | 0.01 | -83.33 | 0.0 | 11.11 | 70.37 | 0.0 | 222.22 | 630.16 | 0.0 | 11.11 | -14.81 | 0.0 | 128 | 0.0 | 0.0 |
| 19Q1 (1) | 0.46 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 6.52 | 0.0 | 0.0 | 30.43 | 0.0 | 0.0 | 13.04 | 0.0 | 0.0 | 128 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.15 | -38.26 | 0.3 | 30.43 | 0.92 | 8.24 | 0.39 | -18.75 | 3.28 | 111.26 | 10.05 | 75.31 | 4.26 | 31.6 | 122 | 0.0 |
| 2022 (9) | 14.82 | 63.58 | 0.23 | -11.54 | 0.85 | 39.34 | 0.48 | 100.0 | 1.55 | -45.92 | 5.74 | -14.81 | 3.24 | 22.27 | 122 | -2.4 |
| 2021 (8) | 9.06 | 266.8 | 0.26 | 30.0 | 0.61 | 12.96 | 0.24 | 4.35 | 2.87 | -64.56 | 6.73 | -69.2 | 2.65 | -71.55 | 125 | -3.85 |
| 2020 (7) | 2.47 | 50.61 | 0.2 | 53.85 | 0.54 | -1.82 | 0.23 | 53.33 | 8.10 | 2.15 | 21.86 | -34.81 | 9.31 | 1.81 | 130 | 10.17 |
| 2019 (6) | 1.64 | -59.71 | 0.13 | -7.14 | 0.55 | -1.79 | 0.15 | -42.31 | 7.93 | 130.44 | 33.54 | 143.74 | 9.15 | 43.18 | 118 | -7.81 |
| 2018 (5) | 4.07 | -52.89 | 0.14 | 7.69 | 0.56 | -8.2 | 0.26 | -39.53 | 3.44 | 128.61 | 13.76 | 94.88 | 6.39 | 28.36 | 128 | -42.08 |
| 2017 (4) | 8.64 | -48.51 | 0.13 | -77.97 | 0.61 | -10.29 | 0.43 | -20.37 | 1.50 | -57.21 | 7.06 | 74.22 | 4.98 | 54.65 | 221 | -40.91 |
| 2016 (3) | 16.78 | -24.41 | 0.59 | 68.57 | 0.68 | -4.23 | 0.54 | -12.9 | 3.52 | 123.02 | 4.05 | 26.71 | 3.22 | 15.23 | 374 | -15.58 |
| 2015 (2) | 22.2 | -31.63 | 0.35 | -20.45 | 0.71 | -2.74 | 0.62 | -20.51 | 1.58 | 16.34 | 3.20 | 42.25 | 2.79 | 16.26 | 443 | -38.04 |
| 2014 (1) | 32.47 | 162.07 | 0.44 | 18.92 | 0.73 | 0.0 | 0.78 | 21.88 | 1.36 | 0 | 2.25 | 0 | 2.40 | 0 | 715 | 33.64 |
