- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 491.74 | 21.03 | 37.67 | 4.59 | -19.76 | -12.4 | 0 | 0 | 0 | 0.32 | 28.0 | 52.38 | 0.93 | -33.7 | -36.37 | 0.00 | 0 | 0 | 0.07 | 5.76 | 10.69 | 448 | 0.0 | 0.0 |
| 23Q3 (19) | 406.3 | 8.06 | 7.54 | 5.72 | 13.04 | 10.0 | 0 | 0 | 0 | 0.25 | 8.7 | 4.17 | 1.41 | 4.61 | 2.29 | 0.00 | 0 | 0 | 0.06 | 0.59 | -3.13 | 448 | 0.0 | 12.56 |
| 23Q2 (18) | 375.99 | 51.96 | -16.21 | 5.06 | 70.95 | 1.81 | 0 | 0 | 0 | 0.23 | 15.0 | 4.55 | 1.35 | 12.49 | 21.5 | 0.00 | 0 | 0 | 0.06 | -24.32 | 24.77 | 448 | 0.0 | 12.56 |
| 23Q1 (17) | 247.42 | -30.73 | -55.58 | 2.96 | -43.51 | -37.42 | 0 | 0 | 0 | 0.2 | -4.76 | -4.76 | 1.20 | -18.45 | 40.88 | 0.00 | 0 | 0 | 0.08 | 37.49 | 114.4 | 448 | 0.0 | 12.56 |
| 22Q4 (16) | 357.19 | -5.46 | -31.38 | 5.24 | 0.77 | 19.63 | 0 | 0 | 0 | 0.21 | -12.5 | 110.0 | 1.47 | 6.59 | 74.34 | 0.00 | 0 | 0 | 0.06 | -7.44 | 206.03 | 448 | 12.56 | 12.56 |
| 22Q3 (15) | 377.83 | -15.8 | -29.91 | 5.2 | 4.63 | -11.56 | 0 | 0 | 0 | 0.24 | 9.09 | 140.0 | 1.38 | 24.26 | 26.18 | 0.00 | 0 | 0 | 0.06 | 29.56 | 242.43 | 398 | 0.0 | 13.71 |
| 22Q2 (14) | 448.72 | -19.44 | -14.38 | 4.97 | 5.07 | -17.99 | 0 | 0 | 0 | 0.22 | 4.76 | 100.0 | 1.11 | 30.43 | -4.21 | 0.00 | 0 | 0 | 0.05 | 30.04 | 133.59 | 398 | 0.0 | 13.71 |
| 22Q1 (13) | 557.0 | 7.01 | 10.59 | 4.73 | 7.99 | 1.72 | 0 | 0 | 0 | 0.21 | 110.0 | 162.5 | 0.85 | 0.92 | -8.02 | 0.00 | 0 | 0 | 0.04 | 96.25 | 137.37 | 398 | 0.0 | 13.71 |
| 21Q4 (12) | 520.53 | -3.44 | 28.96 | 4.38 | -25.51 | 25.14 | 0 | 0 | 0 | 0.1 | 0.0 | -9.09 | 0.84 | -22.86 | -2.96 | 0.00 | 0 | 0 | 0.02 | 3.56 | -29.51 | 398 | 13.71 | 13.71 |
| 21Q3 (11) | 539.08 | 2.86 | 52.43 | 5.88 | -2.97 | 84.33 | 0 | 0 | 0 | 0.1 | -9.09 | 42.86 | 1.09 | -5.67 | 20.92 | 0.00 | 0 | 0 | 0.02 | -11.62 | -6.28 | 350 | 0.0 | -2.23 |
| 21Q2 (10) | 524.09 | 4.05 | 77.48 | 6.06 | 30.32 | 89.97 | 0 | 0 | 0 | 0.11 | 37.5 | 57.14 | 1.16 | 25.25 | 7.04 | 0.00 | 0 | 0 | 0.02 | 32.15 | -11.46 | 350 | 0.0 | -2.23 |
| 21Q1 (9) | 503.68 | 24.79 | 56.17 | 4.65 | 32.86 | 80.23 | 0 | 0 | 0 | 0.08 | -27.27 | 14.29 | 0.92 | 6.47 | 15.41 | 0.00 | 0 | 0 | 0.02 | -41.72 | -26.82 | 350 | 0.0 | 2.94 |
| 20Q4 (8) | 403.63 | 14.13 | 25.49 | 3.5 | 9.72 | 13.64 | 0 | 0 | 0 | 0.11 | 57.14 | 57.14 | 0.87 | -3.87 | -9.44 | 0.00 | 0 | 0 | 0.03 | 37.68 | 25.23 | 350 | -2.23 | 2.94 |
| 20Q3 (7) | 353.65 | 19.76 | 1.9 | 3.19 | 0.0 | -4.2 | 0 | 0 | 0 | 0.07 | 0.0 | -12.5 | 0.90 | -16.5 | -5.99 | 0.00 | 0 | 0 | 0.02 | -16.5 | -14.13 | 358 | 0.0 | 5.29 |
| 20Q2 (6) | 295.3 | -8.44 | 19.01 | 3.19 | 23.64 | -4.78 | 0 | 0 | 0 | 0.07 | 0.0 | 0.0 | 1.08 | 35.04 | -19.99 | 0.00 | 0 | 0 | 0.02 | 9.22 | -15.98 | 358 | 5.29 | 5.29 |
| 20Q1 (5) | 322.52 | 0.27 | 54.29 | 2.58 | -16.23 | -17.31 | 0 | 0 | 0 | 0.07 | 0.0 | 0.0 | 0.80 | -16.46 | -46.4 | 0.00 | 0 | 0 | 0.02 | -0.27 | -35.19 | 340 | 0.0 | 0.0 |
| 19Q4 (4) | 321.65 | -7.32 | 0.0 | 3.08 | -7.51 | 0.0 | 0 | 0 | 0.0 | 0.07 | -12.5 | 0.0 | 0.96 | -0.2 | 0.0 | 0.00 | 0 | 0.0 | 0.02 | -5.59 | 0.0 | 340 | 0.0 | 0.0 |
| 19Q3 (3) | 347.05 | 39.87 | 0.0 | 3.33 | -0.6 | 0.0 | 0 | 0 | 0.0 | 0.08 | 14.29 | 0.0 | 0.96 | -28.93 | 0.0 | 0.00 | 0 | 0.0 | 0.02 | -18.29 | 0.0 | 340 | 0.0 | 0.0 |
| 19Q2 (2) | 248.12 | 18.69 | 0.0 | 3.35 | 7.37 | 0.0 | 0 | 0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.35 | -9.54 | 0.0 | 0.00 | 0 | 0.0 | 0.03 | -15.75 | 0.0 | 340 | 0.0 | 0.0 |
| 19Q1 (1) | 209.04 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.49 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 340 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1521.45 | -12.6 | 18.33 | -9.03 | 0 | 0 | 1.0 | 13.64 | 1.20 | 4.08 | 0.00 | 0 | 0.07 | 30.02 | 448 | 0.0 |
| 2022 (9) | 1740.75 | -16.61 | 20.15 | -3.96 | 0 | 0 | 0.88 | 120.0 | 1.16 | 15.17 | 0.00 | 0 | 0.05 | 163.81 | 448 | 12.56 |
| 2021 (8) | 2087.39 | 51.8 | 20.98 | 68.51 | 0 | 0 | 0.4 | 25.0 | 1.01 | 11.01 | 0.00 | 0 | 0.02 | -17.65 | 398 | 13.71 |
| 2020 (7) | 1375.1 | 22.14 | 12.45 | -3.34 | 0 | 0 | 0.32 | 10.34 | 0.91 | -20.86 | 0.00 | 0 | 0.02 | -9.66 | 350 | -2.23 |
| 2019 (6) | 1125.86 | -20.8 | 12.88 | -1.45 | 0 | 0 | 0.29 | -6.45 | 1.14 | 24.43 | 0.00 | 0 | 0.03 | 18.11 | 358 | 5.29 |
| 2018 (5) | 1421.52 | 15.85 | 13.07 | 12.87 | 0 | 0 | 0.31 | 6.9 | 0.92 | -2.58 | 0.00 | 0 | 0.02 | -7.73 | 340 | 3.03 |
| 2017 (4) | 1227.01 | 10.19 | 11.58 | -2.61 | 0 | 0 | 0.29 | 20.83 | 0.94 | -11.61 | 0.00 | 0 | 0.02 | 9.66 | 330 | -2.65 |
| 2016 (3) | 1113.54 | 44.19 | 11.89 | 26.89 | 0 | 0 | 0.24 | -4.0 | 1.07 | -12.0 | 0.00 | 0 | 0.02 | -33.42 | 339 | -2.87 |
| 2015 (2) | 772.25 | 50.66 | 9.37 | -4.78 | 0 | 0 | 0.25 | 56.25 | 1.21 | -36.8 | 0.00 | 0 | 0.03 | 3.71 | 349 | 2.95 |
| 2014 (1) | 512.57 | 91.67 | 9.84 | 69.07 | 0 | 0 | 0.16 | 100.0 | 1.92 | 0 | 0.00 | 0 | 0.03 | 0 | 339 | 45.49 |
