玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.9210.3412.940.23666.671050.00.19-45.7118.750.010.0-50.011.98594.79918.239.90-50.85.140.52-9.38-55.73000
24Q3 (19)1.74-17.92-23.350.0350.00.00.3525.034.620.010.00.01.7282.7630.4620.1152.375.620.5721.8430.46000
24Q2 (18)2.1223.2623.260.020.00.00.28-12.555.560.010.00.00.94-18.87-18.8713.21-29.0126.210.47-18.87-18.87000
24Q1 (17)1.721.1823.740.020.00.00.32100.088.240.01-50.0-50.01.16-1.16-19.1918.6097.6752.120.58-50.58-59.59000
23Q4 (16)1.7-25.11-10.990.02-33.33-33.330.16-38.46-15.790.02100.0100.01.18-10.98-25.19.41-17.83-5.391.18167.06124.71000
23Q3 (15)2.2731.98-5.020.0350.000.2644.4418.180.010.00.01.3213.66011.459.4524.430.44-24.235.29000
23Q2 (14)1.7223.74-30.920.020.0-50.00.185.8812.50.01-50.001.16-19.19-27.6210.47-14.4362.860.58-59.590000
23Q1 (13)1.39-27.23-58.880.02-33.330.00.17-10.53-5.560.02100.001.44-8.39143.1712.2322.95129.661.44174.820000
22Q4 (12)1.91-20.0896.910.03000.19-13.6435.710.010.001.57009.958.07-31.080.5225.130000
22Q3 (11)2.39-4.02262.120-100.000.2237.583.330.01000.00-100.009.2143.25-49.370.4200000
22Q2 (10)2.49-26.33308.20.04100.000.16-11.1133.330001.61171.4906.4320.66-67.340.0000000
22Q1 (9)3.38248.45143.170.02000.1828.570.00000.59005.33-63.1-58.880.0000000
21Q4 (8)0.9746.97-82.5900-100.00.1416.67-22.220000.000-100.014.43-20.62346.620.0000000
21Q3 (7)0.668.2-88.000-100.00.120.0-14.290000.000-100.018.18-7.58614.290.0000000
21Q2 (6)0.61-56.12-85.4400-100.00.12-33.330.00000.000-100.019.6751.91586.890.0000000
21Q1 (5)1.39-75.04-67.670-100.000.180.028.570000.00-100.0012.95300.72297.740.0000000
20Q4 (4)5.571.270.00.010.00.00.1828.570.0000.00.18-1.260.03.2326.960.00.0000.0000.0
20Q3 (3)5.531.260.00.01-50.00.00.1416.670.0000.00.18-61.910.02.55-11.120.00.0000.0000.0
20Q2 (2)4.19-2.560.00.0200.00.12-14.290.0000.00.4800.02.86-12.040.00.0000.0000.0
20Q1 (1)4.30.00.000.00.00.140.00.000.00.00.000.00.03.260.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)7.55.930.3200.01.1448.050.03-50.04.00183.215.2039.760.40-52.800
2023 (9)7.08-30.380.111.110.772.670.06200.01.4159.610.8847.470.85330.9300
2022 (8)10.17180.170.09800.00.7533.930.0200.88221.247.37-52.20.20000
2021 (7)3.63-80.880.01-75.00.56-5.08000.2830.7915.43396.540.00000
2020 (6)18.99-17.650.04-55.560.5913.46000.21-46.033.1137.780.00000
2019 (5)23.06-35.690.09-72.730.52-22.39000.39-57.592.2520.690.00000
2018 (4)35.864.980.33-57.690.67-54.730.07-74.070.92-59.71.87-56.880.20-75.300
2017 (3)34.1659.480.78225.01.4882.720.27350.02.28103.794.3314.570.79182.1700
2016 (2)21.4241.950.24700.00.8115.710.0601.12463.593.78-18.480.280930.0
2015 (1)15.09-4.970.030.00.7-23.08000.2004.6400.000930.0

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