玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)13.31-11.85-31.50.69-18.82-19.770.69-13.75-12.660.9827.278.895.18-7.9117.125.18-2.1527.57.3644.3958.965640.00.0
23Q3 (19)15.1-1.88-19.60.85-14.14-1.160.8-10.112.560.77-12.5-7.235.63-12.4922.925.30-8.3927.565.10-10.8215.385640.00.0
23Q2 (18)15.39-4.824.770.9913.796.450.8928.9920.270.8811.3925.716.4319.561.615.7835.5214.85.7217.0420.05640.00.0
23Q1 (17)16.17-16.788.960.871.1611.540.69-12.66-1.430.79-12.2217.915.3821.562.364.274.95-9.544.895.478.215640.00.0
22Q4 (16)19.433.4646.420.860.07.50.791.28-7.060.98.4338.464.43-3.35-26.584.07-2.11-36.524.634.81-5.445640.00.0
22Q3 (15)18.7827.8436.980.86-7.5328.360.785.41-9.30.8318.5736.074.58-27.67-6.294.15-17.55-33.794.42-7.25-0.675640.00.0
22Q2 (14)14.69-1.01-25.730.9319.2338.810.745.71-14.940.74.4832.086.3320.4586.95.046.7914.534.775.5477.845640.00.0
22Q1 (13)14.8411.8343.940.78-2.59.860.7-17.65-2.780.673.0815.525.26-12.82-23.684.72-26.36-32.464.51-7.83-19.755640.00.0
21Q4 (12)13.27-3.217.360.819.45.260.85-1.1625.00.656.564.846.0323.36-1.966.412.1116.434.9010.09-2.355640.00.0
21Q3 (11)13.71-30.6931.320.670.0-1.470.86-1.1538.710.6115.09-10.294.8944.27-24.976.2742.625.634.4566.05-31.695640.00.0
21Q2 (10)19.7891.85115.00.67-5.630.00.8720.8326.090.53-8.62-5.363.39-50.81-53.494.40-37.02-41.352.68-52.37-55.985640.00.0
21Q1 (9)10.31-16.59-0.870.71-6.58-14.460.725.8816.130.58-6.45-10.776.8912.0-13.716.9826.9417.145.6312.15-9.995640.00.0
20Q4 (8)12.3618.399.770.7611.76-18.280.689.68-6.850.62-8.820.06.15-5.6-25.555.50-7.36-15.145.02-22.99-8.95640.00.0
20Q3 (7)10.4413.4822.110.681.49-6.850.62-10.1424.00.6821.4311.486.51-10.56-23.715.94-20.821.556.517.01-8.715640.00.0
20Q2 (6)9.2-11.540.880.67-19.28-22.090.6911.2932.690.56-13.85-9.687.28-8.75-22.777.5025.8131.546.09-2.61-10.465640.00.0
20Q1 (5)10.4-7.649.820.83-10.75-4.60.62-15.0724.00.654.846.567.98-3.37-13.135.96-8.0512.916.2513.51-2.975640.00.0
19Q4 (4)11.2631.70.00.9327.40.00.7346.00.00.621.640.08.26-3.260.06.4810.860.05.51-22.820.05640.00.0
19Q3 (3)8.55-6.250.00.73-15.120.00.5-3.850.00.61-1.610.08.54-9.460.05.852.560.07.134.950.05640.00.0
19Q2 (2)9.12-3.70.00.86-1.150.00.524.00.00.621.640.09.432.640.05.707.990.06.805.540.05640.00.0
19Q1 (1)9.470.00.00.870.00.00.50.00.00.610.00.09.190.00.05.280.00.06.440.00.05640.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)59.97-11.483.39-0.883.061.323.4210.325.6511.985.1014.475.7024.635640.0
2022 (9)67.7518.713.4220.423.02-8.483.130.85.051.444.46-22.914.5810.185640.0
2021 (8)57.0734.632.84-3.43.326.442.37-5.24.98-28.255.78-6.094.15-29.595640.0
2020 (7)42.3910.392.94-13.272.6116.02.51.636.94-21.446.165.085.90-7.945640.0
2019 (6)38.4-2.273.39-6.352.257.662.46-5.388.83-4.185.8610.156.41-3.195640.0
2018 (5)39.29-11.973.62-12.352.09-8.332.6-1.529.21-0.445.324.136.6211.875640.0
2017 (4)44.63-7.544.1312.232.28-14.292.64-11.119.2521.385.11-7.295.92-3.865640.0
2016 (3)48.2713.153.687.922.6626.672.973.857.62-4.625.5111.956.15-8.225640.0
2015 (2)42.6613.223.416.92.112.32.8612.67.99-5.584.92-0.816.70-0.555640.0
2014 (1)37.6836.823.1919.921.8748.412.5433.688.4704.9606.74056436.23

財務分析相關資訊

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。