- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 2.58 | 0.78 | 13.66 | 0.02 | 0.0 | 0.0 | 0.21 | 5.0 | 31.25 | 0 | 0 | 0 | 0.78 | -0.78 | -12.02 | 8.14 | 4.19 | 15.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q4 (19) | 2.56 | 0.39 | 8.94 | 0.02 | 0.0 | 0.0 | 0.2 | 5.26 | 53.85 | 0 | 0 | 0 | 0.78 | -0.39 | -8.2 | 7.81 | 4.85 | 41.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (18) | 2.55 | 4.08 | 12.83 | 0.02 | 0.0 | 0.0 | 0.19 | 11.76 | 35.71 | 0 | 0 | 0 | 0.78 | -3.92 | -11.37 | 7.45 | 7.38 | 20.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (17) | 2.45 | 7.93 | -39.95 | 0.02 | 0.0 | -33.33 | 0.17 | 6.25 | -39.29 | 0 | 0 | 0 | 0.82 | -7.35 | 11.02 | 6.94 | -1.56 | 1.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (16) | 2.27 | -3.4 | 0 | 0.02 | 0.0 | 0 | 0.16 | 23.08 | 0 | 0 | 0 | 0 | 0.88 | 3.52 | -53.18 | 7.05 | 27.41 | 14.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (15) | 2.35 | 3.98 | -36.83 | 0.02 | 0.0 | -71.43 | 0.13 | -7.14 | -43.48 | 0 | 0 | 0 | 0.85 | -3.83 | -54.77 | 5.53 | -10.7 | -10.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (14) | 2.26 | -44.61 | 0 | 0.02 | -33.33 | 0 | 0.14 | -50.0 | 0 | 0 | 0 | 0 | 0.88 | 20.35 | 16.81 | 6.19 | -9.73 | -18.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (13) | 4.08 | 0 | 54.55 | 0.03 | 0 | 50.0 | 0.28 | 0 | 40.0 | 0 | 0 | 0 | 0.74 | -60.92 | -2.94 | 6.86 | 11.0 | -9.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (12) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 1.88 | 0.0 | 0 | 6.18 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (11) | 3.72 | 0 | 0 | 0.07 | 0 | 0 | 0.23 | 0 | 0 | 0 | 0 | 0 | 1.88 | 148.39 | 0 | 6.18 | -18.39 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (10) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.76 | 0.0 | 0 | 7.58 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (9) | 2.64 | 0 | 0 | 0.02 | 0 | 0 | 0.2 | 0 | 0 | 0 | 0 | 0 | 0.76 | 0 | 0 | 7.58 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 9.83 | 13.12 | 0.08 | 33.33 | 0.71 | 29.09 | 0 | 0 | 0.81 | 17.87 | 7.22 | 14.12 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 8.69 | 36.42 | 0.06 | -33.33 | 0.55 | 27.91 | 0 | 0 | 0.69 | -51.13 | 6.33 | -6.24 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 6.37 | 77.93 | 0.09 | 350.0 | 0.43 | 43.33 | 0 | 0 | 1.41 | 152.9 | 6.75 | -19.45 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 3.58 | 49.17 | 0.02 | -71.43 | 0.3 | 87.5 | 0 | 0 | 0.56 | -80.85 | 8.38 | 25.7 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 2.4 | 93.55 | 0.07 | 75.0 | 0.16 | 60.0 | 0.03 | -66.67 | 2.92 | -9.58 | 6.67 | -17.33 | 1.25 | -82.78 | 0 | 0 |
| 2019 (5) | 1.24 | 0 | 0.04 | 0 | 0.1 | 0 | 0.09 | 0 | 3.23 | 0 | 8.06 | 0 | 7.26 | 0 | 0 | 0 |
