- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.89 | 6.33 | 0.44 | 0.52 | 23.81 | 44.44 | 0.48 | -12.73 | -4.0 | 0.42 | -4.55 | 13.51 | 7.55 | 16.44 | 43.82 | 6.97 | -17.92 | -4.42 | 6.10 | -10.23 | 13.02 | 1294 | 0.0 | 0.0 |
| 23Q3 (19) | 6.48 | 20.9 | -9.62 | 0.42 | 5.0 | -2.33 | 0.55 | 17.02 | 5.77 | 0.44 | 25.71 | -2.22 | 6.48 | -13.15 | 8.07 | 8.49 | -3.2 | 17.03 | 6.79 | 3.99 | 8.19 | 1294 | 0.0 | 61.75 |
| 23Q2 (18) | 5.36 | 1.9 | -26.88 | 0.4 | -2.44 | 0.0 | 0.47 | 6.82 | -6.0 | 0.35 | 9.38 | -14.63 | 7.46 | -4.26 | 36.75 | 8.77 | 4.83 | 28.55 | 6.53 | 7.33 | 16.74 | 1294 | 0.0 | 61.75 |
| 23Q1 (17) | 5.26 | -23.32 | -18.07 | 0.41 | 13.89 | 2.5 | 0.44 | -12.0 | -8.33 | 0.32 | -13.51 | -13.51 | 7.79 | 48.53 | 25.1 | 8.37 | 14.77 | 11.88 | 6.08 | 12.79 | 5.56 | 1294 | 0.0 | 61.75 |
| 22Q4 (16) | 6.86 | -4.32 | 12.46 | 0.36 | -16.28 | -23.4 | 0.5 | -3.85 | 31.58 | 0.37 | -17.78 | 19.35 | 5.25 | -12.5 | -31.89 | 7.29 | 0.5 | 17.0 | 5.39 | -14.06 | 6.13 | 1294 | 61.75 | 61.75 |
| 22Q3 (15) | 7.17 | -2.18 | 48.14 | 0.43 | 7.5 | -15.69 | 0.52 | 4.0 | 44.44 | 0.45 | 9.76 | 36.36 | 6.00 | 9.9 | -43.09 | 7.25 | 6.32 | -2.49 | 6.28 | 12.21 | -7.95 | 800 | 0.0 | 0.88 |
| 22Q2 (14) | 7.33 | 14.17 | 76.63 | 0.4 | 0.0 | 11.11 | 0.5 | 4.17 | 72.41 | 0.41 | 10.81 | 41.38 | 5.46 | -12.41 | -37.09 | 6.82 | -8.77 | -2.39 | 5.59 | -2.95 | -19.96 | 800 | 0.0 | 0.88 |
| 22Q1 (13) | 6.42 | 5.25 | 41.1 | 0.4 | -14.89 | -9.09 | 0.48 | 26.32 | 65.52 | 0.37 | 19.35 | 27.59 | 6.23 | -19.14 | -35.57 | 7.48 | 20.02 | 17.31 | 5.76 | 13.41 | -9.58 | 800 | 0.0 | 0.88 |
| 21Q4 (12) | 6.1 | 26.03 | -22.29 | 0.47 | -7.84 | -56.88 | 0.38 | 5.56 | 0.0 | 0.31 | -6.06 | -34.04 | 7.70 | -26.88 | -44.51 | 6.23 | -16.25 | 28.69 | 5.08 | -25.46 | -15.12 | 800 | 0.88 | 0.88 |
| 21Q3 (11) | 4.84 | 16.63 | 0 | 0.51 | 41.67 | 0 | 0.36 | 24.14 | 0 | 0.33 | 13.79 | 0 | 10.54 | 21.47 | 0 | 7.44 | 6.44 | 0 | 6.82 | -2.43 | 0 | 793 | 0.0 | 0 |
| 21Q2 (10) | 4.15 | -8.79 | 0 | 0.36 | -18.18 | 0 | 0.29 | 0.0 | 0 | 0.29 | 0.0 | 0 | 8.67 | -10.3 | 0 | 6.99 | 9.64 | 0 | 6.99 | 9.64 | 0 | 793 | 0.0 | 0 |
| 21Q1 (9) | 4.55 | -42.04 | 0 | 0.44 | -59.63 | 0 | 0.29 | -23.68 | 0 | 0.29 | -38.3 | 0 | 9.67 | -30.36 | 0 | 6.37 | 31.67 | 0 | 6.37 | 6.45 | 0 | 793 | 0.0 | 0 |
| 20Q4 (8) | 7.85 | 0 | 0 | 1.09 | 0 | 0 | 0.38 | 0 | 0 | 0.47 | 0 | 0 | 13.89 | 0 | 0 | 4.84 | 0 | 0 | 5.99 | 0 | 0 | 793 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.98 | -13.68 | 1.74 | 9.43 | 1.95 | -2.5 | 1.53 | -4.97 | 7.26 | 26.78 | 8.13 | 12.95 | 6.38 | 10.09 | 1294 | 0.0 |
| 2022 (9) | 27.78 | 41.45 | 1.59 | -10.67 | 2.0 | 50.38 | 1.61 | 31.97 | 5.72 | -36.85 | 7.20 | 6.31 | 5.80 | -6.7 | 1294 | 61.75 |
| 2021 (8) | 19.64 | 28.7 | 1.78 | -8.72 | 1.33 | 43.01 | 1.22 | 20.79 | 9.06 | -29.08 | 6.77 | 11.12 | 6.21 | -6.15 | 800 | 0.88 |
| 2020 (7) | 15.26 | 3.67 | 1.95 | 2.63 | 0.93 | 4.49 | 1.01 | 3.06 | 12.78 | -1.0 | 6.09 | 0.8 | 6.62 | -0.59 | 793 | 0 |
| 2019 (6) | 14.72 | 93.68 | 1.9 | 1087.5 | 0.89 | 41.27 | 0.98 | 20.99 | 12.91 | 513.11 | 6.05 | -27.06 | 6.66 | -37.53 | 0 | 0 |
| 2018 (5) | 7.6 | 60.68 | 0.16 | 14.29 | 0.63 | 34.04 | 0.81 | 14.08 | 2.11 | -28.87 | 8.29 | -16.58 | 10.66 | -29.0 | 0 | 0 |
| 2017 (4) | 4.73 | 0 | 0.14 | 0 | 0.47 | 0 | 0.71 | 0 | 2.96 | 0 | 9.94 | 0 | 15.01 | 0 | 0 | 0 |
