玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.6753.93-23.9724.17727.74-36.842.44-83.48-93.01.96-83.42-92.970.17-83.5-95.290.14-75.86-94.40.040.0-55.5631.13-2.05-31.33144.333.16160.71866.674522.22690.64-766.67-1043.59-7873.3330.343.9846.43
23Q3 (19)28.37-30.0-51.62.92-87.06-92.7514.77-51.84-77.7511.82-52.74-77.741.03-64.24-83.810.58-63.52-86.820.04-33.33-50.031.78-25.14-59.27139.9122.89215.7518.75-73.99-68.8781.25217.61110.2929.1815.0629.06
23Q2 (18)40.53-16.38-14.8722.56-30.1116.8330.675.83-40.425.017.85-37.182.88-6.49-8.571.59-18.88-27.730.06-25.020.042.459.27-39.86113.8550.87123.0272.09-34.9786.5925.58335.35-58.3125.3612.01-17.34
23Q1 (17)48.47-15.6255.3532.28-15.65415.6528.98-16.84-13.1323.19-16.79-12.853.08-14.6830.511.96-21.615.980.08-11.1133.3338.85-14.3-22.375.4636.3155.62110.871.14491.3-10.87-13.04-113.3822.649.27-35.65
22Q4 (16)57.44-2.0121.6738.27-4.9422.1534.85-47.528.0827.87-47.5128.023.61-43.2448.562.50-43.1843.680.0912.512.545.33-41.9111.4355.3624.9414.47109.6282.0-5.2-9.62-124.8938.4620.72-8.36-9.83
22Q3 (15)58.6223.1340.6440.26108.4942.5666.3828.99145.9453.1033.38145.956.36101.9122.384.40100.0132.80.0860.00.078.0310.54104.0544.31-13.2-8.2860.2355.88-41.3638.64-37.04814.7722.61-26.313.05
22Q2 (14)47.6152.6-6.519.31208.47-49.3351.4654.2681.5839.8149.6174.223.1533.4714.962.2030.1820.880.05-16.67-37.570.5941.1876.4851.055.28-27.5138.64106.06-70.8361.36-24.48274.6530.68-12.7971.11
22Q1 (13)31.20-33.91-41.516.26-80.02-83.4833.3622.6-13.4926.6122.23-13.742.36-2.88-42.011.69-2.87-39.430.06-25.0-33.3350.0022.911.3848.490.27-1.7618.75-83.78-80.9281.25620.04531.2535.1853.0956.98
21Q4 (12)47.2113.27-15.7631.3310.94-30.3827.210.82-31.5521.770.83-31.542.43-15.03-59.91.74-7.94-57.770.080.0-38.4640.686.38-15.1648.360.1-7.62115.6212.581.61-15.62-189.06-13.2822.9814.916.53
21Q3 (11)41.68-18.15-33.5128.24-25.9-46.8226.99-4.76-45.021.59-5.51-45.012.864.38-80.771.893.85-80.890.080.0-68.038.24-4.4-30.7148.31-31.415.96102.70-22.45-4.81-5.4184.6231.5320.0011.5414.68
21Q2 (10)50.92-4.54-13.4738.110.58-16.8328.34-26.5-37.2222.85-25.93-36.052.74-32.68-88.981.82-34.77-88.70.08-11.11-82.2240.00-18.9-24.4770.4242.6713.84132.4334.830.15-35.14-2102.7-1902.717.93-19.99-10.71
21Q1 (9)53.34-4.82-8.7137.89-15.8-16.8238.56-2.99-20.5930.85-2.99-20.574.07-32.84-68.62.79-32.28-69.170.09-30.77-60.8749.322.86-11.9349.36-5.7123.3198.25-13.665.141.75112.72-73.2522.4113.640
20Q4 (8)56.04-10.61-0.5545.00-15.255.6139.75-18.991.7431.80-19.01.896.06-59.25-37.24.12-58.34-36.620.13-48.0-38.147.95-13.12-1.2252.3525.667.87113.795.473.45-13.79-74.71-37.9319.7213.07-8.02
20Q3 (7)62.696.5320.7753.1015.8957.8949.078.7146.4839.269.8846.4914.87-40.2148.269.89-38.5733.470.25-44.44-7.4155.194.2132.1941.66-32.65-17.88107.896.034.81-7.89-350.0017.44-13.15-35.22
20Q2 (6)58.850.7229.9745.820.5971.145.14-7.0467.535.73-8.0165.824.8791.970.3416.1077.948.80.4595.65-8.1652.96-5.4344.2361.8654.5318.01101.758.93.92-1.75-126.75020.080-25.63
20Q1 (5)58.433.69045.556.9048.5624.29038.8424.45012.9634.309.0539.2300.239.52056.0015.37040.03-17.51093.44-15.0506.56165.5700.00-100.00
19Q4 (4)56.358.550.042.6126.70.039.0716.630.031.2116.460.09.65-3.790.06.50-12.280.00.21-22.220.048.5416.260.048.53-4.340.0110.006.860.0-10.0000.021.44-20.360.0
19Q3 (3)51.9114.640.033.6325.580.033.5024.30.026.8024.360.010.03-31.30.07.41-31.520.00.27-44.90.041.7513.70.050.73-3.220.0102.945.130.0-0.0000.026.92-0.30.0
19Q2 (2)45.2800.026.7800.026.9500.021.5500.014.6000.010.8200.00.4900.036.7200.052.4200.097.9200.00.0000.027.0000.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.09-18.6821.78-24.1412.8011.7820.95-55.0316.89-54.357.10-53.473.97-61.830.21-22.2236.81-38.69144.33160.71104.7270.07-3.7700.3081.5526.351.0
2022 (9)50.534.3828.71-15.6111.4514.6946.5952.337.0050.9615.2626.9610.4023.960.27-18.1860.0441.755.3614.4761.57-44.5538.4300.1629.8426.0925.25
2021 (8)48.41-18.234.02-28.579.9849.4530.59-31.7324.51-31.3112.02-55.928.39-53.750.33-34.042.37-18.7848.36-7.62111.044.31-11.0400.135.8120.838.21
2020 (7)59.1818.2447.6344.826.68-22.4944.8140.1235.6839.5427.27-18.9618.14-27.410.50-48.4552.1726.4752.357.87106.453.92-6.4500.12-79.2819.25-24.45
2019 (6)50.05151.5132.8908.62-30.2131.982861.1125.571780.1533.653405.2124.993103.850.9770.1841.25203.7648.53174.49102.440-2.4400.58-47.625.48-38.88
2018 (5)19.90-27.5-0.45012.35153.771.08-90.141.36-85.360.96-91.560.78-90.480.57-35.2313.58-16.2817.68-40.79-50.000100.0001.10041.6935.31
2017 (4)27.45-25.0813.29-49.354.8628.5710.95-59.289.29-56.8511.38-84.378.19-76.930.88-46.0116.22-48.2629.86-55.25125.0030.21-20.0000.00030.8141.01
2016 (3)36.64026.2403.78026.89021.53072.81035.5001.63031.35066.73-65.3996.0002.0000.00021.850
2015 (2)0.0000.0000.0000.0000.0000.0000.0000.0000.000192.8100.0000.0000.0000.000

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