- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.06 | -0.93 | -29.33 | 0.02 | -71.43 | -50.0 | 0.1 | -23.08 | -44.44 | 0.09 | 12.5 | 28.57 | 1.89 | -71.16 | -29.25 | 9.43 | -22.35 | -21.38 | 8.49 | 13.56 | 81.94 | 157 | 17.16 | 17.16 |
| 23Q3 (19) | 1.07 | -23.02 | -18.94 | 0.07 | 133.33 | 75.0 | 0.13 | 0.0 | 8.33 | 0.08 | 0.0 | 14.29 | 6.54 | 203.12 | 115.89 | 12.15 | 29.91 | 33.64 | 7.48 | 29.91 | 40.99 | 134 | 0.0 | 0.75 |
| 23Q2 (18) | 1.39 | -11.46 | 63.53 | 0.03 | 0.0 | 0.0 | 0.13 | 0.0 | -13.33 | 0.08 | -11.11 | 33.33 | 2.16 | 12.95 | -38.85 | 9.35 | 12.95 | -47.0 | 5.76 | 0.4 | -18.47 | 134 | 0.0 | 0.75 |
| 23Q1 (17) | 1.57 | 4.67 | 63.54 | 0.03 | -25.0 | 0.0 | 0.13 | -27.78 | 0.0 | 0.09 | 28.57 | 12.5 | 1.91 | -28.34 | -38.85 | 8.28 | -31.0 | -38.85 | 5.73 | 22.84 | -31.21 | 134 | 0.0 | 0.75 |
| 22Q4 (16) | 1.5 | 13.64 | 27.12 | 0.04 | 0.0 | 100.0 | 0.18 | 50.0 | 100.0 | 0.07 | 0.0 | 16.67 | 2.67 | -12.0 | 57.33 | 12.00 | 32.0 | 57.33 | 4.67 | -12.0 | -8.22 | 134 | 0.75 | 0.75 |
| 22Q3 (15) | 1.32 | 55.29 | -2.94 | 0.04 | 33.33 | 100.0 | 0.12 | -20.0 | 20.0 | 0.07 | 16.67 | 0.0 | 3.03 | -14.14 | 106.06 | 9.09 | -48.48 | 23.64 | 5.30 | -24.87 | 3.03 | 133 | 0.0 | 18.75 |
| 22Q2 (14) | 0.85 | -11.46 | -34.62 | 0.03 | 0.0 | 0.0 | 0.15 | 15.38 | 66.67 | 0.06 | -25.0 | 20.0 | 3.53 | 12.94 | 52.94 | 17.65 | 30.32 | 154.9 | 7.06 | -15.29 | 83.53 | 133 | 0.0 | 18.75 |
| 22Q1 (13) | 0.96 | -18.64 | -35.14 | 0.03 | 50.0 | -25.0 | 0.13 | 44.44 | 18.18 | 0.08 | 33.33 | 0.0 | 3.12 | 84.38 | 15.62 | 13.54 | 77.55 | 82.2 | 8.33 | 63.89 | 54.17 | 133 | 0.0 | 18.75 |
| 21Q4 (12) | 1.18 | -13.24 | -19.18 | 0.02 | 0.0 | -33.33 | 0.09 | -10.0 | 28.57 | 0.06 | -14.29 | 0.0 | 1.69 | 15.25 | -17.51 | 7.63 | 3.73 | 59.08 | 5.08 | -1.21 | 23.73 | 133 | 18.75 | 18.75 |
| 21Q3 (11) | 1.36 | 4.62 | -11.69 | 0.02 | -33.33 | -60.0 | 0.1 | 11.11 | 150.0 | 0.07 | 40.0 | 16.67 | 1.47 | -36.27 | -54.71 | 7.35 | 6.21 | 183.09 | 5.15 | 33.82 | 32.11 | 112 | 0.0 | 0.9 |
| 21Q2 (10) | 1.3 | -12.16 | -48.62 | 0.03 | -25.0 | -75.0 | 0.09 | -18.18 | -10.0 | 0.05 | -37.5 | -54.55 | 2.31 | -14.62 | -51.35 | 6.92 | -6.85 | 75.15 | 3.85 | -28.85 | -11.54 | 112 | 0.0 | 0.9 |
| 21Q1 (9) | 1.48 | 1.37 | 18.4 | 0.04 | 33.33 | -33.33 | 0.11 | 57.14 | 120.0 | 0.08 | 33.33 | 60.0 | 2.70 | 31.53 | -43.69 | 7.43 | 55.02 | 85.81 | 5.41 | 31.53 | 35.14 | 112 | 0.0 | 0.9 |
| 20Q4 (8) | 1.46 | -5.19 | 41.75 | 0.03 | -40.0 | -40.0 | 0.07 | 75.0 | 75.0 | 0.06 | 0.0 | 20.0 | 2.05 | -36.71 | -57.67 | 4.79 | 84.59 | 23.46 | 4.11 | 5.48 | -15.34 | 112 | 0.9 | 0.9 |
| 20Q3 (7) | 1.54 | -39.13 | 49.51 | 0.05 | -58.33 | -28.57 | 0.04 | -60.0 | -20.0 | 0.06 | -45.45 | -14.29 | 3.25 | -31.55 | -52.23 | 2.60 | -34.29 | -46.49 | 3.90 | -10.39 | -42.67 | 111 | 0.0 | 19.35 |
| 20Q2 (6) | 2.53 | 102.4 | 42.94 | 0.12 | 100.0 | 20.0 | 0.1 | 100.0 | 11.11 | 0.11 | 120.0 | -15.38 | 4.74 | -1.19 | -16.05 | 3.95 | -1.19 | -22.27 | 4.35 | 8.7 | -40.8 | 111 | 0.0 | 19.35 |
| 20Q1 (5) | 1.25 | 21.36 | 0 | 0.06 | 20.0 | 0 | 0.05 | 25.0 | 0 | 0.05 | 0.0 | 0 | 4.80 | -1.12 | 0 | 4.00 | 3.0 | 0 | 4.00 | -17.6 | 0 | 111 | 0.0 | 0 |
| 19Q4 (4) | 1.03 | 0.0 | 0.0 | 0.05 | -28.57 | 0.0 | 0.04 | -20.0 | 0.0 | 0.05 | -28.57 | 0.0 | 4.85 | -28.57 | 0.0 | 3.88 | -20.0 | 0.0 | 4.85 | -28.57 | 0.0 | 111 | 19.35 | 0.0 |
| 19Q3 (3) | 1.03 | -41.81 | 0.0 | 0.07 | -30.0 | 0.0 | 0.05 | -44.44 | 0.0 | 0.07 | -46.15 | 0.0 | 6.80 | 20.29 | 0.0 | 4.85 | -4.53 | 0.0 | 6.80 | -7.47 | 0.0 | 93 | 0.0 | 0.0 |
| 19Q2 (2) | 1.77 | 0 | 0.0 | 0.1 | 0 | 0.0 | 0.09 | 0 | 0.0 | 0.13 | 0 | 0.0 | 5.65 | 0 | 0.0 | 5.08 | 0 | 0.0 | 7.34 | 0 | 0.0 | 93 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.08 | 9.72 | 0.16 | 14.29 | 0.49 | -15.52 | 0.34 | 17.24 | 3.15 | 4.16 | 9.65 | -23.0 | 6.69 | 6.86 | 157 | 17.16 |
| 2022 (9) | 4.63 | -12.81 | 0.14 | 16.67 | 0.58 | 48.72 | 0.29 | 16.0 | 3.02 | 33.8 | 12.53 | 70.56 | 6.26 | 33.04 | 134 | 0.75 |
| 2021 (8) | 5.31 | -4.15 | 0.12 | -40.0 | 0.39 | 85.71 | 0.25 | 8.7 | 2.26 | -37.4 | 7.34 | 93.76 | 4.71 | 13.4 | 133 | 18.75 |
| 2020 (7) | 5.54 | 44.65 | 0.2 | -9.09 | 0.21 | 16.67 | 0.23 | -8.0 | 3.61 | -37.15 | 3.79 | -19.34 | 4.15 | -36.4 | 112 | 0.9 |
| 2019 (6) | 3.83 | 136.42 | 0.22 | 120.0 | 0.18 | 28.57 | 0.25 | 127.27 | 5.74 | -6.95 | 4.70 | -45.62 | 6.53 | -3.87 | 111 | 19.35 |
| 2018 (5) | 1.62 | -12.43 | 0.1 | 0.0 | 0.14 | -12.5 | 0.11 | 0 | 6.17 | 14.2 | 8.64 | -0.08 | 6.79 | 0 | 93 | 25.68 |
| 2017 (4) | 1.85 | 0.0 | 0.1 | -9.09 | 0.16 | 100.0 | 0 | 0 | 5.41 | -9.09 | 8.65 | 100.0 | 0.00 | 0 | 74 | 34.55 |
| 2016 (3) | 1.85 | 0 | 0.11 | 0 | 0.08 | 0 | 0 | 0 | 5.95 | 0 | 4.32 | 0 | 0.00 | 0 | 55 | 0 |
