- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.67 | -12.17 | 27.14 | 0.4 | 66.67 | 81.82 | 0.12 | -7.69 | 0.0 | 1.06 | 15.22 | 37.66 | 14.98 | 89.76 | 43.0 | 4.49 | 5.1 | -21.35 | 39.70 | 31.18 | 8.27 | 155 | 0.0 | 0.0 |
| 23Q3 (19) | 3.04 | 6.29 | 14.29 | 0.24 | -14.29 | 0.0 | 0.13 | 0.0 | 18.18 | 0.92 | 2.22 | 1.1 | 7.89 | -19.36 | -12.5 | 4.28 | -5.92 | 3.41 | 30.26 | -3.83 | -11.54 | 155 | 0.0 | 0.0 |
| 23Q2 (18) | 2.86 | 17.7 | -19.44 | 0.28 | 0.0 | 16.67 | 0.13 | 8.33 | 0.0 | 0.9 | -7.22 | 5.88 | 9.79 | -15.03 | 44.81 | 4.55 | -7.95 | 24.13 | 31.47 | -21.17 | 31.43 | 155 | 0.0 | 0.0 |
| 23Q1 (17) | 2.43 | 15.71 | -7.6 | 0.28 | 27.27 | 33.33 | 0.12 | 0.0 | 0.0 | 0.97 | 25.97 | 18.29 | 11.52 | 9.99 | 44.31 | 4.94 | -13.58 | 8.23 | 39.92 | 8.87 | 28.03 | 155 | 0.0 | 0.0 |
| 22Q4 (16) | 2.1 | -21.05 | -32.04 | 0.22 | -8.33 | 10.0 | 0.12 | 9.09 | -7.69 | 0.77 | -15.38 | -6.1 | 10.48 | 16.11 | 61.86 | 5.71 | 38.18 | 35.82 | 36.67 | 7.18 | 38.17 | 155 | 0.0 | 0.0 |
| 22Q3 (15) | 2.66 | -25.07 | -24.0 | 0.24 | 0.0 | 14.29 | 0.11 | -15.38 | 10.0 | 0.91 | 7.06 | 13.75 | 9.02 | 33.46 | 50.38 | 4.14 | 12.93 | 44.74 | 34.21 | 42.88 | 49.67 | 155 | 0.0 | 0.0 |
| 22Q2 (14) | 3.55 | 34.98 | 7.9 | 0.24 | 14.29 | 9.09 | 0.13 | 8.33 | 44.44 | 0.85 | 3.66 | 3.66 | 6.76 | -15.33 | 1.1 | 3.66 | -19.74 | 33.87 | 23.94 | -23.21 | -3.93 | 155 | 0.0 | 0.0 |
| 22Q1 (13) | 2.63 | -14.89 | 19.55 | 0.21 | 5.0 | 5.0 | 0.12 | -7.69 | 9.09 | 0.82 | 0.0 | 2.5 | 7.98 | 23.37 | -12.17 | 4.56 | 8.45 | -8.75 | 31.18 | 17.49 | -14.26 | 155 | 0.0 | 0.0 |
| 21Q4 (12) | 3.09 | -11.71 | -32.97 | 0.2 | -4.76 | -47.37 | 0.13 | 30.0 | -38.1 | 0.82 | 2.5 | -44.59 | 6.47 | 7.87 | -21.48 | 4.21 | 47.25 | -7.64 | 26.54 | 16.1 | -17.34 | 155 | 0.0 | 0.0 |
| 21Q3 (11) | 3.5 | 6.38 | 0 | 0.21 | -4.55 | 0 | 0.1 | 11.11 | 0 | 0.8 | -2.44 | 0 | 6.00 | -10.27 | 0 | 2.86 | 4.44 | 0 | 22.86 | -8.29 | 0 | 155 | 0.0 | 0 |
| 21Q2 (10) | 3.29 | 49.55 | 0 | 0.22 | 10.0 | 0 | 0.09 | -18.18 | 0 | 0.82 | 2.5 | 0 | 6.69 | -26.44 | 0 | 2.74 | -45.29 | 0 | 24.92 | -31.46 | 0 | 155 | 0.0 | 0 |
| 21Q1 (9) | 2.2 | -52.28 | 0 | 0.2 | -47.37 | 0 | 0.11 | -47.62 | 0 | 0.8 | -45.95 | 0 | 9.09 | 10.29 | 0 | 5.00 | 9.76 | 0 | 36.36 | 13.27 | 0 | 155 | 0.0 | 0 |
| 20Q4 (8) | 4.61 | 0 | 0 | 0.38 | 0 | 0 | 0.21 | 0 | 0 | 1.48 | 0 | 0 | 8.24 | 0 | 0 | 4.56 | 0 | 0 | 32.10 | 0 | 0 | 155 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.01 | 0.73 | 1.21 | 32.97 | 0.5 | 4.17 | 3.84 | 14.63 | 10.99 | 32.0 | 4.54 | 3.41 | 34.88 | 13.79 | 155 | 0.0 |
| 2022 (9) | 10.93 | -9.52 | 0.91 | 9.64 | 0.48 | 11.63 | 3.35 | 3.08 | 8.33 | 21.17 | 4.39 | 23.37 | 30.65 | 13.92 | 155 | 0.0 |
| 2021 (8) | 12.08 | 59.37 | 0.83 | 20.29 | 0.43 | 16.22 | 3.25 | 11.68 | 6.87 | -24.52 | 3.56 | -27.08 | 26.90 | -29.92 | 155 | 0.0 |
| 2020 (7) | 7.58 | -14.54 | 0.69 | -1.43 | 0.37 | 8.82 | 2.91 | -2.02 | 9.10 | 15.35 | 4.88 | 27.34 | 38.39 | 14.65 | 155 | 0.0 |
| 2019 (6) | 8.87 | 8.7 | 0.7 | 2.94 | 0.34 | 17.24 | 2.97 | -8.9 | 7.89 | -5.3 | 3.83 | 7.86 | 33.48 | -16.19 | 155 | 0.0 |
| 2018 (5) | 8.16 | -8.0 | 0.68 | 23.64 | 0.29 | 45.0 | 3.26 | 3.49 | 8.33 | 34.39 | 3.55 | 57.62 | 39.95 | 12.5 | 155 | -0.64 |
| 2017 (4) | 8.87 | -5.54 | 0.55 | -22.54 | 0.2 | -25.93 | 3.15 | -15.32 | 6.20 | -17.99 | 2.25 | -21.58 | 35.51 | -10.36 | 156 | 2.63 |
| 2016 (3) | 9.39 | -19.26 | 0.71 | 4.41 | 0.27 | 0.0 | 3.72 | 44.75 | 7.56 | 29.32 | 2.88 | 23.86 | 39.62 | 79.28 | 152 | 2.01 |
| 2015 (2) | 11.63 | 0 | 0.68 | 0 | 0.27 | 0 | 2.57 | 0 | 5.85 | 0 | 2.32 | 0 | 22.10 | 0 | 149 | 0 |
