玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.2223.38204.654.59585.07132.81-9.67-189.6250.13-8.68-201.446.58-1.78-194.1849.58-1.23-189.7846.050.150.07.14-5.29-135.0366.3338.780.15-29.67-45.45-690.91-164.39145.4551.27429.8711.476.967.69
23Q3 (19)19.63104.69-8.610.67200.0-80.9110.79115.8-25.848.56127.06-26.461.89127.71-41.671.37120.97-35.980.150.0-16.6715.1072.37-12.7738.72-19.16-20.877.69150.0-68.5996.15-10.7127.3410.736.9828.81
23Q2 (18)9.59-54.4-66.99-0.67-115.37-104.115.0071.82-75.413.7761.8-76.830.8376.6-83.910.6272.22-81.710.157.14-28.578.7629.78-61.0847.9012.07-19.29-15.38-110.77-119.35107.69351.28460.010.03-2.7224.91
23Q1 (17)21.03164.53-25.354.36131.17-70.322.91115.01-84.292.33114.34-84.280.47113.31-92.230.36115.79-89.710.140.0-39.136.75142.97-67.8742.74-22.49-11.16142.86102.3881.32-42.86-256.12-302.0410.3150.7312.92
22Q4 (16)7.95-62.99-73.4-13.99-498.58-191.5-19.39-233.26-231.64-16.25-239.6-227.55-3.53-208.95-140.44-2.28-206.54-161.130.14-22.22-51.72-15.71-190.76-191.8755.1412.69-60.5570.59188.24-32.0827.45-63.65800.06.84-17.89-19.81
22Q3 (15)21.48-26.06-23.013.51-78.48-74.1714.55-28.43-1.2211.64-28.46-1.13.24-37.21-59.352.14-36.87-36.310.18-14.29-35.7117.31-23.11.2948.93-17.56-64.624.49-69.19-73.2375.51292.65787.248.333.74-9.46
22Q2 (14)29.053.1221.1416.3111.0351.5820.339.77156.3716.279.78115.785.16-14.713.823.39-3.1458.410.21-8.7-22.2222.517.14118.3359.3523.36-60.279.490.89-41.0319.23-9.34155.298.03-12.05-9.37
22Q1 (13)28.17-5.7517.1314.69-3.9251.618.5225.73157.9414.8216.33158.196.05-30.771.393.50-6.17114.720.23-20.69-14.8121.0122.87110.148.11-65.58-64.5178.79-24.19-40.1221.21640.91157.589.137.03-0.87
21Q4 (12)29.897.1343.6315.2912.51203.9814.730.0379.812.748.24158.428.739.54207.393.7311.01145.390.293.570.017.100.06188.36139.761.1211.42103.9213.59-39.38-3.92-146.0894.518.53-7.28-17.82
21Q3 (11)27.9016.3539.7813.5926.3206.7714.7385.75339.711.7756.1339.187.9760.36427.813.3657.01253.680.283.7-15.1517.0965.76170.84138.21-7.31104.8291.49-32.12-35.968.51124.47129.799.203.84-4.07
21Q2 (10)23.98-0.298.5610.7611.04147.937.9310.45118.467.5431.36160.04.9740.7967.342.1431.2912.040.270.0-56.4510.313.153.42149.1110.0131.11134.782.4318.93-34.785.59-73.918.86-3.8-20.25
21Q1 (9)24.0515.5709.6992.6407.18133.8805.7416.4303.5324.301.637.2400.27-6.9010.0068.630135.568.080131.58-23.250-36.8448.4209.21-11.270
20Q4 (8)20.814.2605.0313.5403.07-8.3604.9383.9602.8488.0801.5260.000.29-12.1205.93-6.020125.4385.880171.4320.00-71.43-150.0010.388.240
20Q3 (7)19.96-9.6404.432.0703.35-7.7102.68-7.5901.51-49.1600.95-50.2600.33-46.7706.31-6.1067.484.590142.8626.050-28.57-42.8609.59-13.680
20Q2 (6)22.09004.34003.63002.90002.97001.91000.62006.720064.5200113.3300-20.000011.1100
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)18.43-19.132.16-67.953.4458.242.50-76.51.70-79.691.43-89.121.17-84.270.57-34.486.67-49.738.78-29.6787.5038.0612.50-65.870.72338.3210.6229.99
2022 (9)22.79-14.646.74-46.342.1714.4710.64-7.328.37-14.0713.14-47.637.44-32.970.87-20.9113.26-4.8855.14-60.5563.38-42.0436.6200.16-58.538.17-8.51
2021 (8)26.7026.0612.56176.041.90-22.2911.48237.659.74186.4725.09243.711.10184.621.101.8513.94117.81139.7611.42109.35-18.69-9.3500.40271.838.93-15.11
2020 (7)21.182.574.55154.192.447.873.4094.293.4089.947.30106.83.9064.561.08-10.06.4041.28125.4382.52134.4834.48-34.4800.11010.52-7.56
2019 (6)20.651.521.79-62.02.26180.321.75-63.621.79-61.173.53-69.442.37-67.041.20-20.534.53-26.8268.7213.61100.002.860.0000.00011.3817.56
2018 (5)20.34-6.534.71-25.470.8125.374.812.784.6129.4911.559.387.1911.31.51-14.26.193.8660.49-20.1697.22-27.712.7800.0009.684.54
2017 (4)21.761.826.32953.330.64-32.054.68693.223.56673.9110.56966.676.46784.931.7624.825.96151.4875.7623.11134.4834.48-34.4800.0009.26-27.32
2016 (3)21.373.890.6000.95-52.340.59-68.950.46-64.890.99-58.920.73-58.051.416.822.37-40.4561.5442.42100.0000.0000.00012.744.26
2015 (2)20.570-1.2201.9901.9001.3102.4101.7401.3203.98043.2128.64-57.140157.1400.00012.220
2014 (1)0.0000.0000.0000.0000.0000.0000.0000.0000.00033.5900.0000.0000.0000.000

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