- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.74 | -7.5 | 2.78 | 0.11 | 0.0 | -8.33 | 0.14 | -17.65 | 7.69 | 0.06 | 0.0 | 0.0 | 14.86 | 8.11 | -10.81 | 18.92 | -10.97 | 4.78 | 8.11 | 8.11 | -2.7 | 70 | 0.0 | 0.0 |
| 23Q3 (19) | 0.8 | 3.9 | 11.11 | 0.11 | 22.22 | 10.0 | 0.17 | 0.0 | 30.77 | 0.06 | 0.0 | 20.0 | 13.75 | 17.64 | -1.0 | 21.25 | -3.75 | 17.69 | 7.50 | -3.75 | 8.0 | 70 | 0.0 | -9.09 |
| 23Q2 (18) | 0.77 | 57.14 | -26.67 | 0.09 | 12.5 | -25.0 | 0.17 | 21.43 | 21.43 | 0.06 | 20.0 | 0.0 | 11.69 | -28.41 | 2.27 | 22.08 | -22.73 | 65.58 | 7.79 | -23.64 | 36.36 | 70 | 0.0 | -9.09 |
| 23Q1 (17) | 0.49 | -31.94 | -31.94 | 0.08 | -33.33 | 0.0 | 0.14 | 7.69 | -33.33 | 0.05 | -16.67 | 0.0 | 16.33 | -2.04 | 46.94 | 28.57 | 58.24 | -2.04 | 10.20 | 22.45 | 46.94 | 70 | 0.0 | -9.09 |
| 22Q4 (16) | 0.72 | 0.0 | -32.08 | 0.12 | 20.0 | -25.0 | 0.13 | 0.0 | -13.33 | 0.06 | 20.0 | -14.29 | 16.67 | 20.0 | 10.42 | 18.06 | 0.0 | 27.59 | 8.33 | 20.0 | 26.19 | 70 | -9.09 | -9.09 |
| 22Q3 (15) | 0.72 | -31.43 | -13.25 | 0.1 | -16.67 | -9.09 | 0.13 | -7.14 | -7.14 | 0.05 | -16.67 | 0.0 | 13.89 | 21.53 | 4.8 | 18.06 | 35.42 | 7.04 | 6.94 | 21.53 | 15.28 | 77 | 0.0 | -1.28 |
| 22Q2 (14) | 1.05 | 45.83 | 38.16 | 0.12 | 50.0 | 33.33 | 0.14 | -33.33 | 16.67 | 0.06 | 20.0 | 20.0 | 11.43 | 2.86 | -3.49 | 13.33 | -54.29 | -15.56 | 5.71 | -17.71 | -13.14 | 77 | 0.0 | -1.28 |
| 22Q1 (13) | 0.72 | -32.08 | 50.0 | 0.08 | -50.0 | -11.11 | 0.21 | 40.0 | 75.0 | 0.05 | -28.57 | 0.0 | 11.11 | -26.39 | -40.74 | 29.17 | 106.11 | 16.67 | 6.94 | 5.16 | -33.33 | 77 | 0.0 | -1.28 |
| 21Q4 (12) | 1.06 | 27.71 | 0.0 | 0.16 | 45.45 | 23.08 | 0.15 | 7.14 | -16.67 | 0.07 | 40.0 | 16.67 | 15.09 | 13.89 | 23.08 | 14.15 | -16.11 | -16.67 | 6.60 | 9.62 | 16.67 | 77 | -1.28 | -1.28 |
| 21Q3 (11) | 0.83 | 9.21 | -16.16 | 0.11 | 22.22 | -8.33 | 0.14 | 16.67 | 0.0 | 0.05 | 0.0 | -16.67 | 13.25 | 11.91 | 9.34 | 16.87 | 6.83 | 19.28 | 6.02 | -8.43 | -0.6 | 78 | 0.0 | -4.88 |
| 21Q2 (10) | 0.76 | 58.33 | -60.62 | 0.09 | 0.0 | -59.09 | 0.12 | 0.0 | -53.85 | 0.05 | 0.0 | -54.55 | 11.84 | -36.84 | 3.89 | 15.79 | -36.84 | 17.21 | 6.58 | -36.84 | 15.43 | 78 | 0.0 | -4.88 |
| 21Q1 (9) | 0.48 | -54.72 | -47.83 | 0.09 | -30.77 | -10.0 | 0.12 | -33.33 | -7.69 | 0.05 | -16.67 | -16.67 | 18.75 | 52.88 | 72.5 | 25.00 | 47.22 | 76.92 | 10.42 | 84.03 | 59.72 | 78 | 0.0 | -4.88 |
| 20Q4 (8) | 1.06 | 7.07 | -19.08 | 0.13 | 8.33 | -35.0 | 0.18 | 28.57 | 12.5 | 0.06 | 0.0 | -14.29 | 12.26 | 1.18 | -19.67 | 16.98 | 20.08 | 39.03 | 5.66 | -6.6 | 5.93 | 78 | -4.88 | -4.88 |
| 20Q3 (7) | 0.99 | -48.7 | -22.05 | 0.12 | -45.45 | -20.0 | 0.14 | -46.15 | -12.5 | 0.06 | -45.45 | 20.0 | 12.12 | 6.34 | 2.63 | 14.14 | 4.97 | 12.25 | 6.06 | 6.34 | 53.94 | 82 | 0.0 | 0.0 |
| 20Q2 (6) | 1.93 | 109.78 | 20.62 | 0.22 | 120.0 | 0.0 | 0.26 | 100.0 | 0.0 | 0.11 | 83.33 | 22.22 | 11.40 | 4.87 | -17.1 | 13.47 | -4.66 | -17.1 | 5.70 | -12.61 | 1.32 | 82 | 0.0 | 0.0 |
| 20Q1 (5) | 0.92 | -29.77 | 0 | 0.1 | -50.0 | 0 | 0.13 | -18.75 | 0 | 0.06 | -14.29 | 0 | 10.87 | -28.8 | 0 | 14.13 | 15.69 | 0 | 6.52 | 22.05 | 0 | 82 | 0.0 | 0 |
| 19Q4 (4) | 1.31 | 3.15 | 0.0 | 0.2 | 33.33 | 0.0 | 0.16 | 0.0 | 0.0 | 0.07 | 40.0 | 0.0 | 15.27 | 29.26 | 0.0 | 12.21 | -3.05 | 0.0 | 5.34 | 35.73 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q3 (3) | 1.27 | -20.62 | 0.0 | 0.15 | -31.82 | 0.0 | 0.16 | -38.46 | 0.0 | 0.05 | -44.44 | 0.0 | 11.81 | -14.1 | 0.0 | 12.60 | -22.47 | 0.0 | 3.94 | -30.01 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q2 (2) | 1.6 | 0 | 0.0 | 0.22 | 0 | 0.0 | 0.26 | 0 | 0.0 | 0.09 | 0 | 0.0 | 13.75 | 0 | 0.0 | 16.25 | 0 | 0.0 | 5.62 | 0 | 0.0 | 82 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.81 | -12.73 | 0.39 | -7.14 | 0.62 | 0.0 | 0.24 | 9.09 | 13.88 | 6.41 | 22.06 | 14.59 | 8.54 | 25.01 | 70 | 0.0 |
| 2022 (9) | 3.22 | 2.88 | 0.42 | -4.55 | 0.62 | 16.98 | 0.22 | 0.0 | 13.04 | -7.21 | 19.25 | 13.71 | 6.83 | -2.8 | 70 | -9.09 |
| 2021 (8) | 3.13 | -21.36 | 0.44 | -6.38 | 0.53 | -7.02 | 0.22 | 0.0 | 14.06 | 19.04 | 16.93 | 18.23 | 7.03 | 27.16 | 77 | -1.28 |
| 2020 (7) | 3.98 | -4.56 | 0.47 | -17.54 | 0.57 | 0.0 | 0.22 | 4.76 | 11.81 | -13.61 | 14.32 | 4.77 | 5.53 | 9.76 | 78 | -4.88 |
| 2019 (6) | 4.17 | 8.59 | 0.57 | -18.57 | 0.57 | 7.55 | 0.21 | 31.25 | 13.67 | -25.02 | 13.67 | -0.96 | 5.04 | 20.86 | 82 | 0.0 |
| 2018 (5) | 3.84 | 17.79 | 0.7 | 27.27 | 0.53 | 15.22 | 0.16 | 0.0 | 18.23 | 8.05 | 13.80 | -2.19 | 4.17 | -15.1 | 82 | 1.23 |
| 2017 (4) | 3.26 | 17.27 | 0.55 | 7.84 | 0.46 | -6.12 | 0.16 | 14.29 | 16.87 | -8.04 | 14.11 | -19.94 | 4.91 | -2.54 | 81 | 1.25 |
| 2016 (3) | 2.78 | 0.36 | 0.51 | 6.25 | 0.49 | -18.33 | 0.14 | 16.67 | 18.35 | 5.87 | 17.63 | -18.63 | 5.04 | 16.25 | 80 | 0 |
| 2015 (2) | 2.77 | 2.59 | 0.48 | 11.63 | 0.6 | -29.41 | 0.12 | 20.0 | 17.33 | 8.81 | 21.66 | -31.2 | 4.33 | 16.97 | 0 | 0 |
| 2014 (1) | 2.7 | 0 | 0.43 | 0 | 0.85 | 0 | 0.1 | 0 | 15.93 | 0 | 31.48 | 0 | 3.70 | 0 | 0 | 0 |
